The Amul – Neha Tomar war on Facebook has now been picked by most of the online publishing houses making…
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Right upon my return from the long weekend and still craving for the Durga Puja delicacies, social media (to be…
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Print is surely feeling the tremors of digital in the country. Before it is too late Bennett, Coleman and Company…
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When the world talks about precision, it has to bring Germany into it. Be it in their approach to design…
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“Digital was always a measurement driven medium. Today it is changing, digital today is less about measurement and more of…
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The other engaging activity is the Ten-on-Ten Friends contest on Facebook that capitalized on gaining ‘likes’ and spreading socially. To…
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It looks like 2014 will be the year of selfie campaigns in India. Every brand that wants to stand out…
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Maggi, Nestlé’s instant noodles, has teamed up with beloved actress and celebrity mom Madhuri Dixit Nene to promote the idea…
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The global games market which was $70 billion is going to be $75 billion this year and will continue to…
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TV is the biggest medium and digital is the fastest growing medium in the country. The FICI- KPMG report in…
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