2017 is looking like it will be the year of video. Statistics show that in 2017 online video will account for 74% of all web traffic and by 2019 video will account for 80% of all global internet traffic.
Video provides higher engagement with content, stronger consumer attention and it improves your SEO. In fact, according to Comscore, using video on your website can increase the chance of a front page Google result by 53 times.
In addition to the above benefits, the following statistics show that video should be a necessity in your 2017 marketing plan.
- 78% of all internet users view online videos weekly.
- 55% of internet users view online videos daily.
- 33% of tablet owners watch an hour of video on their devices every day.
- 500 million people watch Facebook videos every day.
- 10 billion videos are watched on Snapchat every day.
- 82% of Twitter users watch videos on Twitter.
- 85% of Facebook videos are watched without sound.
Video content is more engaging and easier to understand, helping viewers remember it better than other types of content. In 2007, the Online Publishers Association found that 80% of viewers could recall a video ad they had seen in the previous 30 days. Out of those, 26% sought more information about the product, 22% visited the product site, 15% went to the brand site, and 12% made a purchase.
- 45% of marketers believe video provides better lead generation.
- 52% of marketers believe video provides better brand awareness.
Including video in emails enhances the advantages even further. Studies reveal that simply mentioning the word “video” in an email raised click-through rates by 65%, while the number of people who unsubscribed dropped by 26% when video was present. Most notably, click-through rates surged by 200-300% when a video was added directly in the email.
- 67% of marketers found video marketing somewhat successful.
- 18% of marketers found video marketing very successful.
It’s time to add video to your marketing strategy!