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Video Marketing

Why Video Marketing Adoption Drives Positive Change

In her recent study on video marketing, Maribeth Ross, the Chief Content Officer of the Aberdeen Group, found some intriguing…

Connor Brooke
November 10, 2014
Video Marketing

4 Lessons on Video Storytelling from Pet Brands

There’s something about storytelling that somehow makes it more important than anything else in marketing. It’s a simple concept, but…

Alan Draper
November 5, 2014
Video Marketing

Spend Money To Make Money: Why Videos Are A Worthy Business Investment

With the explosion of YouTube stars, Facebook’s video-friendly newsfeed, and the ALS ice bucket challenge viral sensation, 2014 has proven…

James Spillane
October 22, 2014
Video Marketing

3 Reasons Why Online Video Advertising Will Stand the Test of Time

Advertising truly is an ever-changing industry. From announcements to newspaper ads to banners to digital media, the way marketers reach…

Jay Leonard
October 6, 2014
Video Marketing

Has Promotional Video Killed PowerPoint?

Video famously ‘Killed the Radio Star’ in 1979 and now, with its use becoming ever more popular as a conference…

Connor Brooke
October 5, 2014
Video Marketing

Why & How You Should Be Using Social Video

According to a new study from Levels Beyond, 61% of people are more likely to watch company videos that friends…

Alan Draper
August 18, 2014
Video Marketing

7 Ways You Can Get More People to Share Your Videos

In case you didn’t already know, social sharing is the key to virality. The more people that share your video,…

Jay Leonard
August 5, 2014
Video Marketing

Do Explainer Videos Really Help Conversion Rates?

I’ve been asked a lot recently whether explainer videos help conversion rates. My simple answer is yes, explainer videos absolutely…

Alan Draper
August 3, 2014
Video Marketing

Video is the New Black for Content Marketing

Content marketing was the hot topic in 2013, leading marketers to rush to produce engaging guides, e-books, white papers, infographics,…

Connor Brooke
August 3, 2014
Video Marketing

Could Closed Captioning Increase Video Views, SEO & ROI?

The use of closed captions in video are largely thought of in relation to making your video more accessible. But…

Jay Leonard
July 29, 2014
Video Marketing

Is Your Video “Supplementary Content?” (And Why it Matters)

These days we expect the internet to just “get us,” and provide the exact information that we’re after when we…

Jay Leonard
July 26, 2014
Video Marketing

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