You’ve probably heard the term “viral video.” These videos spread incredibly fast around the world. There have been instances where one video reached millions of views in under 24 hours (which is quite amazing when you think about it). This is something that only video can do. The same applies to video marketing. This type of marketing helps any business share their message and show their brand personality quickly while encouraging interaction with viewers. If we look at recent tech innovations, like the rise of wearable technology (especially smart glasses), we can see that videos will be even more important in the future. But, let’s focus on the present. The significance of video marketing in a broader marketing strategy can be seen from various angles, and we will highlight the most interesting and key ones.
The popularity behind video marketing can be easily explained if we take a look at some statistical numbers. Numerous studies have confirmed that about 75 percent of people watch videos on the Internet on a weekly basis while more than half of them are watching videos on a daily basis. If we know that there are more than 1 billion active Internet users, we can see the true potential of video marketing. What is even more interesting is that these numbers will grow in the next years. The amount of time spent on watching videos is getting close to that spent on browsing and checking and reading emails. A professionally designed video can let any business express their message in a much shorter period of time. Instead of reading few pages about some product or service, potential clients and customers will be much more interested to watch and listen about that.
Another neat thing is that videos help boost your SEO. By publishing videos, website owners are allowing people to share their video content and directly create backlinks that are registered by search engines such as Google and Yahoo. Every SEO expert knows that a good link building strategy provides fast results and dramatic increase in the search result ranking. The best way to use this strategy is to include your video content on social media profiles where people tend to share content faster.
Video marketing is also important for the number of returning visitors and bounce rate, because people who find interesting video content on a website are amped to visit that website again, and on top of that they stay about two minutes longer if there is video content present on the website. We’ve all been there – you intend on watching one video and then all of a sudden it’s three hours later and you’re still watching because you needed to see more. It’s like that, but instead of watching hilarious cat videos, people are watching cool video about your brand.
As we mentioned before, the power of social media and the role of video marketing in it should not be underestimated. Thousands of videos are shared every day on YouTube, Facebook, Twitter, LinkedIn, and other popular social networks on the internet. This is the best way to create a viral video marketing campaign too.