Instagram’s Twitter Competitor Design and Details Leaked – Meta Courts Oprah and Dalai Lama to Join

In an exciting update, Meta, the parent company of Instagram, is moving forward with plans to launch its own competitor to Twitter. Insider sources have disclosed that Meta’s top executive gave a preview of the new platform at a recent company meeting, creating a buzz of excitement among employees and fans alike.

The Verge had the privilege of witnessing the presentation and has shared exclusive screenshots of the new app.

Meta’s Emphasis on Creating a Well-Managed and Reliable Platform

Building upon Instagram’s foundation, the standalone app will incorporate ActivityPub, a decentralized social media protocol. This integration is expected to enable users to seamlessly transfer their accounts and followers to other applications supporting ActivityPub, including Mastodon.

While the project’s internal codename is “Project 92,” internal documents suggest that it may be publicly known as “Threads.”

Meta’s chief product officer, Chris Cox, emphasized the significance of creating a platform that is well-managed and reliable, in response to concerns raised by creators and public figures. During the meeting, Cox stated:

“We’ve been hearing from creators and public figures who are interested in having a platform that is sanely run, that they believe they can trust and rely upon for distribution.”

In a not-so-subtle dig at Elon Musk’s handling of Twitter, Cox highlighted the company’s commitment to safety, ease of use, and reliability, emphasizing the need for a stable environment where creators can build and expand their audiences.

A Meta exec appeared to mock Elon Musk by saying that its Twitter competitor will be ‘a platform that is sanely run’ — reportedly drawing cheers from staff https://t.co/Bs0HpIkHlY

— Insider Business (@BusinessInsider) June 9, 2023

Meta’s Dedication to Expedite Release

According to Cox, the coding for Meta’s new social media platform commenced in January, underscoring the company’s dedication to expediting its release. Although no specific launch date has been provided, Cox expressed the company’s intention to make the app available to users “as soon as we can.”

This eagerness to deepen their footprint in the competitive social media landscape underscores the tech giant’s determination to offer an alternative that stands out in terms of user experience, functionality, and trustworthiness.

Since Elon Musk took over Twitter in October last year, there have been rumors about Meta’s plans to create its own social media platform. The initiative, called Project 92, was officially announced by Meta in March, with the company showing interest in building a separate decentralized social network for sharing text updates.

The leaked UI mock-ups showcased by Cox during the company-wide meeting have given the public a glimpse into Meta’s vision for this new platform.

The leaked images portray various aspects of the app’s design, including a secure sign-in screen, a main feed that bears similarities to Twitter’s mobile app, and a reply screen. Despite these exciting revelations, details regarding the app’s public release date remain undisclosed, leaving enthusiasts eagerly awaiting its arrival.

Last month, Lia Haberman, a social and influencer marketing trainer shared Meta’s new app the following photo on Twitter saying: “Based on a (somewhat blurry) example I got, Meta’s new app looks a lot like Twitter.”

Will Meta’s Twitter Clone Reshape the Social Media Landscape?

As Meta’s Twitter competitor progresses through its development phase, users and industry experts alike eagerly await its release. With Meta’s focus on reliability, user-friendliness, and an inclusive environment, the platform has the potential to reshape the social media landscape, offering an alternative that prioritizes the needs and aspirations of creators and public figures.

Excitingly, the Zuckerberg-led company has already secured commitments from celebrities such as DJ Slime to use the app. Furthermore, discussions are underway with other prominent figures, including Oprah Winfrey and the Dalai Lama, to join the platform.

The involvement of such influential personalities adds further intrigue and anticipation to Meta’s forthcoming venture. By attracting prominent figures from different fields, the company aims to establish credibility and foster a thriving community on its upcoming platform.

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