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Reddit is an influential and diverse online platform that has become a vital part of the internet. With millions of active users and a wide range of content to explore, Reddit offers a user-driven forum experience that has captured the attention of people worldwide.
Navigating through Reddit’s interesting history and putting all of the puzzle pieces together can be overwhelming. To help you make sense of it all, we have curated a comprehensive list of key Reddit statistics and insights, bringing together important information about Reddit’s origins, unique features, and the impact it has on global communities.
The latest Reddit data from Sacra suggests the platform’s revenue per monthly user was approximately $1.19 in 2022, a 68% increase from the previous year.
According to Sacra’s estimates, Reddit’s total revenue in 2022 amounted to approximately $510 million.
Reddit is projected to bring in $522.4 million in ad revenue in 2023.
Reddit Investment Data
Based on the latest Reddit data from Crunchbase, the company has raised a total of $1.3 billion in funding to date from a total of 33 investors over 10 funding rounds.
Reddit’s last round of funding was on Aug 12, 2021 – a Series F round where the company was valued at $10 billion.
2005 – Reddit receives $100,000 from Y Combinator.
2012 – Initialized Capital invests $1 million in a Series A round.
2014 – A total of $50 million is invested in a Series B round by Y Combinator, 500 Global, Andreessen Horowitz, Snoop Dogg, and others.
2017 – Reddit receives $200 million in Series C and D rounds at a $1.8 billion valuation. Investors include Andreessen Horowitz, Sequoia Capital, and Fidelity Investments.
2019 – Sequoia Capital, Andreessen Horowitz, Tencent, and Fidelity invest $300 million in a Series D round, nearly doubling Reddit’s valuation to $3 billion.
2020 – Reddit receives money from Kjøller in a secondary market transaction.
2021 – Investors including Fidelity and Vy Capital hand over $777.9 million, bringing the company’s valuation to $10 billion.
As of May 2023, Reddit has acquired seven companies.
On August 23, 2011, Reddit acquired RedditGifts, a user-to-user gift-exchange platform founded by Reddit user kickme444.
Reddit launched its own app by acquiring Alien Blue, an unofficial Reddit app at the time, on October 16, 2014.
In alignment with the Spell acquisition and Reddit’s commitment to continuously improving the platform for its community, MeaningCloud is acquired on July 2, 2022.
Spiketrap, an AI-powered audience contextualization analysis tool, is acquired by Reddit on September 1, 2022.
In 2005, college roommates Steve Huffman and Alexis Ohanian attended Paul Graham’s lecture and were invited to join his startup incubator – Y Combinator.
During a brainstorming session at the incubator, they dream up the “front page of the internet”.
2005 – Reddit is founded on June 23, 2005, in Medford, Massachusetts with a $100,000 initial investment from Y Combinator. After a merger with Infogami, Aaron Swartz becomes Reddit’s third co-founder. Reddit’s website launches after Swartz rewrites the code.
2006 –Reddit is acquired by Condé Nast Publications, a division of Advance Publications, for approximately $20 million.
2007 – Aaron Swartz is fired for undisclosed reasons.
2008 – The Reddit team relocates to San Francisco. Users gain the ability to create their own subreddits – a forum dedicated to a specific topic – and the first ever Reddit user is banned for hate speech.
2009 – Huffman and Ohanian resign. Reddit launches sponsored ads and a self-serve advertising service. AMA (Ask Me Anything) comes into existence.
2010 – Reddit Gold, a new membership offered by Reddit, launches. The second RedditGiftExchange occurs. 17,000 Reddit users participate and over $660,000 is spent.
2014 – Wong resigns as CEO and Ellen Pao becomes the interim CEO. Ohanian assumes the role of executive chairman.
2015 – Ellen Pao resigns. Steve Huffman returns as CEO after a period of leadership changes and internal turmoil. AMAgeddon, a mass subreddit blackout in response to Victoria Taylor’s firing, occurs due to different ideas about how AMA should operate.
2018 – Reddit has 350 employees and its website undergoes a major overhaul. Reddit Gold rebrands to Reddit Premium. The ability to give other users coins, including silver and platinum, is made available.
Admins removed 3,347,866 PMs in 2022, with the majority of violating PMs (97%) being flagged by Reddit’s automation system.
Reddit Premium
Reddit offers a premium subscription called Reddit Premium (formerly known as Reddit Gold) which provides users with an ad-free experience, access to exclusive features, and more.
The largest yearly growth of premium users was in 2021, with a 39% increase or 96,000 new premium users.
In 2021, the number of paying premium subscribers on Reddit reached approximately 344,000 users.
Reddit Mobile Apps
Reddit offers official mobile apps for iOS and Android devices.
As of May 2023, the Reddit mobile app has been downloaded more than 100 million times via Google Play.
By Q4 2021, the Reddit mobile app had over 15 million daily active users worldwide on iOS. The Android mobile app had a significantly lower number of daily active Reddit users, with only 1.9 million users.
The number of posts and comments on Reddit are growing – by the billions.
In 2020, there were 303.4 million posts, 2 billion comments, and 49.2 billion upvotes.
According to Reddit data from 2022, there were a combined total of 8,332,777,872 posts, comments, PMs, and chats on the platform.
As of May 2023, there were a combined total of 13 billion posts and comments on the platform.
Redditors like custom avatars.
In July 2022, Reddit released a collection of custom avatars designed by artists. By the end of the year, users generated over 5 million avatars.
People are directly and organically landing on Reddit.
50% of Reddit visitors find the website via direct search, 47.70% land on Reddit via organic search results, less than 0.1% find Reddit because of paid ads.
As of April 2023, ‘reddit’ was the top keyword driving traffic to the site, with a volume of 21,440,009.
Reddit ranks #19 globally and #12 in the United States for the amount of traffic coming to the site.
2021 Reddit data reveals 22% of Reddit’s users are likely to be directly searching for content rather than passively scrolling.
In 2021, 47% of Reddit’s user base found the platform’s ads relevant.
2021 survey data indicates 16% of surveyees said they are more likely to research a product after viewing a Reddit ad, while 12% say ads influenced a purchase.
13% of Redditors agree the platform makes it easy to connect with like-minded users when considering a purchase.
2021 data shows 90% of US Redditors are more likely to trust peer reviews over other forms of marketing.
Referral websites play a role in Reddit traffic.
The top referral websites sending traffic to Reddit as of April 2023 are Github (3.25%), inoreader.com (2.46%), and socialmediagirls.com (2.19%).
The primary sources of social media traffic to reddit.com are YouTube (50.37%), Twitter (19.23%), and Facebook (11.78%)
In efforts to grow Reddit’s advertising business, the platform has partnered with three agencies – Horizon Media, PMG, and WPromote – in 2023 as a part of the Independent Agency Program.
Reddit renewed their partnership with Tinuiti in 2023.
The majority of Reddit’s user base adhere to the platform’s rules.
Over 96% of the content shared on Reddit in 2022 adhered to Reddit’s Content Policy and individual community rules.
Approximately 4% of the platform’s content was removed by moderators or admins for violating community rules or the Content Policy.
The majority of admin removals (79.6%) were attributed to spam-related activities such as karma farming and scams.
Increased content and subreddit removals were observed across various categories due to evolving policies and enhanced enforcement capabilities.
Reddit witnessed higher volumes of global legal requests in 2022.
Legal Requests
YoY % Increase in 2022
Copyright Notices
43
Legal Removal Requests from Government and Law Enforcement Agencies
51
Legal Requests for Account Information
61
Trademark Notices
95
In Reddit’s 2022 Transparency Report, the platform announced plans to report biannually to provide more frequent updates on platform metrics and transparency.
Reddit Competitor Statistics
Twitter, like Reddit, is a social networking platform where users can engage in public discussions and share user-generated content.
Compared to Reddit’s 1.7 billion website visits in April 2023, Twitter saw 6.4 billion visits.
The latest data from Similarweb reveals more time is spent on Twitter vs Reddit per visit.
Twitter visitors are more likely to view 10 pages per visit versus Reddit’s 6.17 pages.
Women are more likely to use Twitter over Reddit.
Company
Male to Female % Ratio
Reddit
Women – 26.64
Men – 73.36
Twitter
Women – 32.32
Men – 67.68
Reddit is more popular for those aged 18-24 with the age group making up 30.76% of its user base versus Twitter’s 25.87%.
A 2020 survey found Reddit to be the 4th most trusted website. Twitter was ranked 7th. Facebook ranked last at #9.
51% of Gen Z respondents said that they were attracted to the ‘realness’ and user-driven content on reddit.
Facebook and Reddit share similarities as popular online platforms where users can engage with communities, share content, and connect with others.
Compared to Reddit’s 1.7 billion website visits in April 2023, Facebook saw 16.8 billion visits.
The latest data from Similarweb reveals more time is spent on Facebook vs Reddit per visit.
Facebook visitors are more likely to view 8.41 pages per visit versus Reddit’s 6.17 pages.
Company
Male to Female % Ratio
Reddit
Women – 26.64
Men – 73.36
Facebook
Women – 43.62
Men – 56.38
People between the ages of 18-24 are more likely to use Reddit over Facebook.
People who use Reddit are likely to use other social media apps.
According to a Q4 2022 survey, 0.1% of Redditors only use Reddit, or are unique to the platform.
72% of Redditors also use Twitter and 78.6% of Redditors frequent Facebook.
Unlike some of Reddit’s competitors, the platform’s usage has been rising since its founding in 2005.
