50+ Tinder Statistics for November 2024 – Revenue, Products, Users & More

Hailed as a revolutionary of the dating app scene, Tinder continues to be a popular choice among singles around the world. The app has seen immense success since its launch and continues to be a leader of the pack when it comes to online dating.

We’ve thoroughly explored the most recent data and statistics about Tinder. Here, you’ll discover over 50 key Tinder statistics that can provide insight into how this popular dating app is used and its trends. Our report covers important facts about user demographics, revenue, history, and engagement metrics, giving you all the essential details about Tinder in 2024.

Tinder Sales Data

Tinder uses a freemium business model, making money through three primary streams.

Specifically, Tinder makes money through:

• Paid subscriptions through Tinder Plus, Gold, and Platinum;
• In app-purchases (Super Likes and Boosts); and
• In-app advertisements.

Tinder had a 25.6% market share of monthly dating app users in 2016.

In 2016, Tinder had a 25.6% market share of monthly users, making it the top dating app in the US. 

In 2017, Tinder made up 31% of parent company Match Group’s annual revenue.

Tinder earned 31% of Match Group’s annual revenue, totaling $403 million out of $1.28 billion.

Tinder’s 2018 annual revenue was $805 million and contributed 48% to Match Group’s 2018 annual revenue of $1.67 billion. 

As of December 30, 2018, Match Group had a market cap of $15.33 billion.

In 2018, Tinder had more than 3.7 million paid subscribers.

The number of subscribers increased by 81% in 2018 from the previous year.

Tinder generated $1.152 billion in annual revenue in 2019 and contributed 58% to Match Group’s total annual revenue of $2 billion. 

As of December 30, 2019, Match Group had a market cap of $21.09 billion.

In Q1 2023, Tinder had 10.7 million subscribers.

The platform saw 75 million active monthly users in 2020.

Total Tinder Subscribers by Year

The most installed dating app in 2021 was Tinder, with a total of 67 million annual downloads.

Tinder has the highest number of annual downloads compared to any other dating app.

In 2022, Tinder held the distinction of being the most downloaded dating app worldwide.

The app was downloaded an estimated 81 million times on iOS and Android devices, combined.

Tinder’s direct revenue reached $1.79 billion in 2022, showing a growth of approximately 9% compared to the previous year.

Tinder Investment Data

Over the course of three rounds, Tinder has raised a total of $50 million in funding. 

Tinder’s funding history includes three rounds. The first round was in 2014, supported by IAC. The second round, also in 2014, was led by Benchmark. The most recent funding round took place on October 10, 2017, with a venture capital fund providing financial support.

On September 22, 2016, Tinder made an investment in Vina, a women-only social networking platform.

Vina raised $1.4 million during its seed road. Vina remains an active company, with its latest investment round in 2018.

Tinder’s most recent acquisition was of Wheel, on February 16, 2017.

Wheel was an app for making video stories, similar to Snapchat. Tinder also acquired two other organizations in 2016 and 2017:

• Tappy, a photo-based messaging service, allows users to express themselves through visual storytelling.
• Humin, a contact management platform, streamlines address books by intelligently organizing contacts and simplifying communication.

In 2017, Match Group acquired Tinder at a $3 billion valuation.

Tinder’s founders filed a lawsuit against Match in August 2018, alleging that the app was grossly undervalued and that the founders were stripped of stock options.

In 2021, Match Group settled the 2018 lawsuit for $441 million. 

Match Group paid the settlement in cash to Tinder executives Sean Rad, Justin Mateen, Jonathan Badeen, James Kim, and Rosette Pambakian.

Tinder Timeline

Tinder is a location-based dating app that has revolutionized the dating scene with its fast-paced, swipe-based interface. Since its inception, it has remained a dominant player in the industry and continues to bring millions of people together.

In this timeline, we take a closer look at the key moments in Tinder’s history, including its founding, major milestones, notable features, and updates.

• 2012 – Tinder is founded by Sean Rad, Jonathan Badeen, Justin Mateen, Joe Munoz, Dinesh Moorjani, and Whitney Wolfe in Los Angeles, California, US. 
• 2013 – Tinder’s click-based selection evolves into the swipe feature, inspired by gamification and modeled on a deck of cards. The swipe function has been widely popularized and used by other companies.
• 2014 – Tinder users are swiping more than one billion times per day, leading to roughly 12 million matches each day. Additionally, the average user spends around 90 minutes daily on the app.
• 2015 – Tinder launches Tinder Plus, a premium version of the app that includes features like unlimited swipes, Passport Mode that lets you swipe in different locations, and Rewind to undo accidental right-swipes.

• 2016 – Tinder launches Tinder Social, a feature that allows users to create groups and make plans with other groups of friends.
• 2017 – Tinder launches Tinder Gold, a premium version of the app that includes all the features of Tinder Plus, plus the ability to see who has already swiped right on your profile.
  
• 2018 – Tinder generates $805 million in annual revenue and makes up 48% of Match Group’s $1.67 billion in annual revenue.
• 2019 -Tinder surpasses Netflix to become the top-earning non-gaming app. 
• 2020 – Tinder experiences a surge in usage during the COVID-19 pandemic, with the app reporting an 11% increase in swipes and 42% more matches per user.
  
• 2021 – Tinder launches new features such as “Vibes” and “Hot Takes” that aim to enhance the user experience and increase engagement on the app. 
• 2022 – Tinder celebrates its 10th anniversary by evolving its Premium Features, offering popular subscription features like See Who Likes You and Passport on an a la carte basis for a more customized experience.

Tinder continues to be a popular choice among singles worldwide, with over 75 million monthly active users and counting.

Tinder Features and Updates

Tinder Subscription Data

Tinder Plus, the platform’s first paid subscription that offered additional features, was launched in 2015. Some of the features that were included are:

• The ability to undo a swipe with a Rewind, allowing users to undo accidental swipes.
• The Passport feature, which allowed users to change their location to swipe in different cities or countries.
• The ability to swipe an unlimited number of times, without any restrictions on the number of right swipes.
• One free boost per month, which increased a user’s profile visibility for a limited time.

Tinder Gold is the subscription tier a step above Tinder Plus, which provides the additional feature of allowing users to see who has already right-swiped you.

Tinder’s highest subscription tier, Tinder Platinum, provides users the ability to send a message before matching and for their likes to be prioritized. 

Tinder App Data

In 2012, Tinder was introduced on a college campus and launched in the App Store. Tinder became available on Android in 2013. 

In 2013, Tinder introduced and patented the swipe feature that has become synonymous with the app.

Tinder introduces Moments in 2014, a Snapchat-inspired feature allowing users to share temporary photos with their matches that disappear after 24 hours. The feature was removed from the app in 2015 due to low usage.

The Super Like feature allowed users to show a higher level of interest in a potential match than a regular swipe.

Tinder offers the option to link its users’ profiles with their Instagram accounts.

Tinder introduces the Smart Photos feature in 2016, which aims to enhance users’ dating experiences by leveraging advanced algorithms to optimize their profile pictures.

The Boost feature allows users to increase their profile visibility for a limited time.

The app includes the ability to link Spotify accounts and display favorite songs on user profiles.

The Feed feature shows users updates and recent activity from their matches.

Tinder further expanded its accessibility by launching Tinder Online, enabling users to access the platform through any web browser without the need to install or use the mobile app.

2018 saw a raft of new features added to Tinder, including:

• Places, allowing users to find matches based on location.
• Loops, giving the ability to add looping videos to user profiles.
• The Feed, showing users updates and recent activity from their matches. The feature was removed from the app in 2020.
• Year in Swipe, a clever play on Spotify Wrapped feature, highlighting what was trending on Tinder that year.

The Festival Mode feature allows users to find matches attending the same music festivals. The feature was disabled during the pandemic and returned in 2022.

The Swipe Night feature allows users to participate in a choose-your-own-adventure style story and match with others based on their choices.

Tinder offers a series of safety features, including a panic button that connects users to emergency services and the ability to share details about upcoming dates with friends.

Tinder also offers a video chat feature to use with matches within the app. This feature is a response to the quarantine restrictions imposed during the COVID-19 pandemic, allowing users to connect and interact virtually when in-person meetings were not possible.

Tinder’s Passport feature was reintroduced in 2021, following the easing of travel restrictions during the pandemic. The feature encourages singles to venture back into the world of dating and explore connections around the world.

Tinder has the ability to block phone contacts from seeing a user’s profile.

The Hot Takes feature allows users to participate in timed quizzes with potential matches.

In response to Gen Z’s desire for more authentic connections, Tinder offers a Blind Date feature which offers a unique social experience where users are matched before viewing each other’s profiles.

Tinder released several new features in 2023, in response to various user needs and to enhance safety and privacy on the platform:

• Incognito allows you to only appear in other users’ recommendations if you swiped right on them first.
• Block Profile lets you block a user’s profile from seeing you on the app.
• Long Press Reporting makes it easier to report bad behavior directly through the app by tapping and holding the message.

Tinder Advertising Data

Tinder offers different ad formats, including banners, videos, emails, text messages, and newsletters. 

Tinder offers a pay-per-swipe model, where businesses are charged when users engage with their ads. Additionally, Tinder provides CPM and CPC pricing models.

In 2020, the average CPC for “tinder” interest was $0.4, while the average CPM was $6.49.

Tinder Demographics

Tinder has a global presence, with 75 million users in over 197 countries.

The United States has the highest number of users at 7.8 million, followed by the United Kingdom with 5 million users. Other countries with the most users include:

• Brazil
• Spain
• France
• Mexico
• Argentina
• Germany
• Australia
• Belgium
• Italy
• India
• Chile
• Finland
• Denmark
• Norway
• New Zealand
• The Netherlands

At its inception, 18 to 24-year-olds dominated the app, making up 90% of users.

After 17 months of growth, the percentage of college-aged users decreased to just over 50%, while Tinder’s popularity has expanded to other demographics.

Gen Z still makes up the majority of users in the app, at 50%.

The second age group with the most number of users is between 25 and 34.

Around 76% of Tinder users are male and 24% are female.

According to a survey completed in 2018, 20% of respondents using Tinder in the United States make over $100k.

The highest percentage of users (26%) make between $60k and $80k.

Women often find themselves feeling overwhelmed by the sheer volume of messages they receive, while men tend to grapple with feelings of insecurity. 

A significant proportion of both genders express a mix of disappointment and excitement when encountering individuals on these apps, according to a survey by Pew Research Center.

Tinder Business Data

Parent Company Business Data

Tinder Competitor Stats

Bumble

Bumble was created in 2014 by former Tinder executive Whitney Wolfe Herd as a female-focused dating app that puts women in control by requiring them to make the first move. 

Bumble was second behind Tinder in 2022 as the top dating app worldwide, with 35 million downloads. 

The user demographics of Bumble show that approximately 72% of its users are under the age of 35 compared to Tinder’s 50%. 

In terms of gender ratio, Bumble has around a 3:1 ratio of males to females, with 32.6% of Bumble users being female. In comparison, 24% of Tinder’s users are female.

OkCupid

OkCupid, established in 2004, is a dating platform known for its comprehensive user profiles and data-driven matchmaking algorithm. 

In 2019, OkCupid held the fifth position among dating apps in the United States, with a user base of 1.79 million users in the country, while Tinder was first.

On OkCupid, women are approximately 3.5 times less likely than men to send the initial message. On Tinder, 21% of female matches send a message, and only 7% of male matches send a message.

Badoo

Badoo, founded in 2006, is a globally recognized dating app that emphasizes meeting new people and expanding social networks.

The app has garnered the highest popularity in Latin America, Spain, Italy, and France, boasting an impressive user base of over 400 million worldwide.

Badoo’s website and mobile app receives 59 million visits per month, compared to Tinder with 87.2 million visits.

Plenty of Fish

Plenty of Fish (POF) is a dating app that has been around since 2003, making it one of the oldest and most established platforms in the online dating world. 

The majority of users are between 25 and 24 years old, with a male-to-female ratio on par to Tinder’s – around 75% male and 25% female.

POF sees 65,000 new users a day, with a total of 150 million registered users. There are 2.5 million conversations starting every day on the platform, more than any other dating app.

Tinder Fun Facts

Jonathan Badeen came up with the swipe functionality in 2013 by wiping the fog away on the mirror from left to right to reveal his reflection.

In 2015, Tinder paired up with Lay’s to create a commercial with a man swiping right and falling in love with a bag of chips.

In 2020, the use of astrological signs in bios experienced a 16% growth, with a particularly interesting trend of 18-24-year-olds being 43% more likely to mention their star sign.

In celebration of National Dog Week 2022, Tinder partnered with rescue organizations in the US to help shelter dogs find homes and singles make connections by allowing members to add an available shelter dog to their profile photos.

Tinder’s Swipe Night experience earned the company an inaugural Entertainment Grand Prix at the 2021 Cannes Lions Festival. With over 20 million global participants, the debut of Swipe Night resulted in a remarkable 26% surge in matches.

In 2022, Tinder was recognized as one of the most innovative companies globally, partly due to its efforts in fostering connections and combating loneliness during the isolating times of the pandemic.

For April Fool’s Day 2023, Tinder announced that the app would be removing all “fish pics” from the platform to poke fun at the popular trend of users posting such photos on their profile.

More than 3,000 Instagram posts contain the hashtag #tinderwedding.

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