Best CRM Software Australia — Top 11 Reviewed for 2024

With one of Australia’s best CRM software, you can streamline your processes, identify and convert more leads, segment your audience to improve customer retention, and ultimately increase sales and boost your revenue. With that said, it’s unsurprising that the CRM market is expected to grow to a whopping $80 billion by 2025.

No matter the size of your business, CRM software is a must-have. We’ve reviewed the market’s best CRM software Australia solutions to help you pinpoint the one best suited to your needs and budget. From Salesforce to Monday.com and Zendesk, here’s everything you need to know to decide on the one best suited to your business.

11 Best CRM Software in Australia for 2024

Customer relationship management software lets you gain insight into your customers to provide better services and boost your sales while simplifying your daily tasks. Based on criteria like user reviews, value for money, and functionality, here are the market’s top 11 best Australia CRM software solutions ranked:

1. Salesforce — Overall best CRM software in Australia
2. monday.com — Best CRM software for project management 
3. Zendesk — Best CRM for complete customer life cycle 
4. ClickUp — Outstanding CRM platform for small teams and independent workers
5. Pipedrive — Top easy-to-use CRM solution 
6. Bonsai — Popular CRM software for small businesses and freelancers
7. Maximizer — Great CRM small businesses software
8. Act! — Excellent app for long-time Act! users
9. Freshsales — Best CRM system for communication 
10. Zoho — Superb free CRM software 
11. Salesmate — Top CRM software for customization

Top CRM Software in Australia 2024 

We’ve reviewed each of our top picks below to give you all the nitty-gritty details you need to make an informed decision. From key capabilities to pricing, free trial details, and pros and cons — here’s what you need to know.

1. Salesforce — Overall Best CRM Software Australia 

Salesforce is one of the most popular and highly customizable CRM systems in Australia and worldwide. This top CRM software is a cloud-based platform founded in 1999.

Its primary focus is sales management and automation, making it easy for management and sales teams to track sales processes, tasks, and data. Salesforce Sales Cloud CRM is an excellent choice for leaders of large sales teams who want to focus on centralization.

Salesforce offers a customizable CRM experience that meets your business’s unique needs. You can choose from several services, including those that help with productivity, marketing, sales, and customer service. 

Salesforce Sales Cloud CRM provides a suite of robust features that enable sales teams to manage all their contacts and nurture leads efficiently.

These include:

• Contact, lead, and opportunity management
• Marketing automation and sales forecasting
• Lead scoring and reporting dashboards

And various other tools. Plus, a wide range of integrations and add-ons are at customers’ disposal, including QuickBooks and DocuSign. It’s not a secret that Salesforce CRM packages are a bit pricey. However, their lower-tier pricing plans offer plenty of options.

Salesforce provides four packages for small businesses starting at $25. However, if your organization is on a budget or you have other doubts, you might want to consider these important considerations before integrating Salesforce.

Larger teams and companies would probably need to subscribe to higher tiers to reach the full potential of this product.

With Salesforce Sales Cloud, medium-to-large Australian businesses can manage their sales operations, data, analytics, and forecasting and get everything they need in one place. Thus, it’s no wonder Salesforce is the best CRM software in Australia.

2. Monday.com — Best CRM Software for Project Management

Monday.com is a cloud-based system that provides easy, flexible, and transparent ways to manage your work. The platform allows customizable workflows that match your unique working styles. 

With Monday.com, businesses and organizations of every size can manage their projects with ease and functionality. This tool provides visual appeal, an easy learning curve, and a wide range of features. 

Speaking of them, Monday.com has an entire suite that allows team organization, progress monitoring, and time-sensitive tasks. The platform also features advanced collaboration tools that let your team message each other, share key files, and comment on work progress.

Additionally, Monday.com supports integrations with numerous third parties, including Shopify and Mailchimp. Members of Monday.com can choose between four different levels of membership: Basic, Standard, Pro, and Enterprise.

The cost of memberships varies based on how many users you need, with the cheapest membership allowing you to add only two users and the most expensive option supporting over 200.

Aside from being a great Australian CRM software, Monday.com provides a visually attractive and easy-to-navigate platform. That’s not all because this provider also has a mobile app that supports Android and iOS devices and facilitates keeping track of your teammates’ progress. 

3. Zendesk — Best CRM for Complete Customer Life Cycle

Zendesk is a sales CRM and customer service software aimed at helping businesses with their customer engagement, sales, and support. The company is one of the best help desk solutions and offers two different help desk packages — Zendesk Support and Zendesk Support Suite.

With Zendesk Support, you can choose from five different plans, starting at $5 per person per month and going up to $199 per person per month if you pay annually. All plans except Elite come with a 30-day free trial, and each plan adds to the previous plan’s features.

As you might expect from a robust support solution, Zendesk offers everything you need. Moreover, the company consistently adds new features and integrations based on user feedback.

Thus, some notable features include a streamlined ticket system, detailed analytics, reporting data, and a full range of integrations. In general, the Zendesk platform is intuitive and easy to use.

As a system created to support others, you can contact  Zendesk support via different methods, including live chat, community forums, and help widgets. Furthermore, the vendor is HIPAA- and PCI DSS-compliant, and all communication through the platform is encrypted.

Zendesk offers various software apps aimed at businesses of all sizes. It is competitively priced and has an impressive security approach. Thus, Zendesk might be an excellent choice if you’re looking for great sales CRM software to manage your customer relationships in one place.

4. ClickUp — Outstanding CRM Platform for Small Teams and Independent Workers

ClickUp was founded in 2017 and has been one of the leading CRM, production, and project management tools. Over 800,000 companies worldwide have been using its features to boost their teams’ efficiency and productivity. 

Aside from being a CRM software, ClickUp provides solutions in marketing, project management, development, education, design, and customer service fields. 

One of ClickUp’s biggest advantages is its customization capabilities, thanks to its online software solution. Other core features include team collaboration and communication, multiple views, reporting, and time tracking.

On top of that, ClickUp has a well-functioning mobile app that makes creating new tasks and managing projects on the go a breeze. It has several pricing options that cater to various businesses.

Unlike some competitors, it offers a free forever plan with 100MB of storage, a good choice for personal use and beginners. Even with this plan, you can access unlimited projects and users and utilize numerous versatile tools.

However, you’ll have to subscribe for unlimited storage, advanced reporting, and integrations.

Whichever plan you choose, this productivity tool is worth the price. If you want to keep your tasks and projects always on time and enjoy flexibility and versatility, this small business CRM software is ideal for you. 

5. Pipedrive — Top Easy-to-Use CRM Solution

Pipedrive is a cloud-based CRM software designed by and for sales teams. The platform is also easy to use and customize, making it an ideal option for small businesses. 

The platform is highly user-friendly, making it convenient for first-time CRM software users. Drag-and-drop feature allows you to move deals through an unlimited number of pipelines.

You can also customize reports, integrate calendars and emails effortlessly, and streamline sales workflows with this platform. Pipedrive constantly updates its platform, and some new integrations include Zoom, Google Meet, Monday.com, Trello, QuickBooks, and Xero. 

Pipedrive offers a web visitors tool that shows the organization of a visitor’s origin to your site, which is particularly handy for companies in the B2B sector. As a result, you can track how people found your site and how long they stay on it.

This feature will cost you $41 per month on an annual payment basis. Pipedrive doesn’t offer its CRM software free but features four pricing packages — Essential, Advanced, Professional, and Enterprize. All of them feature customizable reports, unlimited deal pipelines, and contacts. 

6. Bonsai — Popular CRM Software for Small Businesses and Freelancers

Bonsai is a phenomenal tool for freelancers and small business owners — not just for the necessary CRM functionalities, but it comes jam-packed with a bunch more that makes managing a business far easier.

This includes easy task and project management, a boatload of templates for invoices, proposals, contracts (and more), plus accounting and tax tools — all under one roof, so you don’t have to worry about integrations with other apps.

In terms of CRM, Bonsai lets you manage all your leads, customers, projects, documents, and more with ease. You can monitor where your leads and customers are in the workflow, and you’ll have a client portal to give clients easy access to their contracts and payments.

On top of this, to make things even easier, Bonsai adds some automation to the mix — for example, if a lead contacts you through your online form, Bonsai will automatically tag them to make it easier for you to see where each of your contacts stands to close deals quicker.

Considering what’s on offer, Bonsai’s $17/month starting price (or $24/month with monthly billing) is a bargain — however, as an all-in-one tool, Bonsai does lack some CRM features that you’ll find with other solutions.

With that said, many small businesses opt for a tool like this to handle various aspects of their business at an affordable price point. You could always test it with the 14-day trial to see whether it’s your cup of tea.

8. Act! — Excellent App for Long-Time Act! Users

Act! CRM software is ideal for individuals and small businesses looking to expand brand reach, mainly due to its excellent contact management capabilities.

Its robust marketing toolkit includes landing pages, email marketing, marketing automation, and electronic campaigns. Other features include task management, mobile access, social media integration, quotes, and lead scoring. 

When it comes to organizing your contacts and launching campaigns, Act! CRM performs well. However, you’ll need the training to learn how to use it. This refers to customizing your homepage and dashboard, among other things. 

Regarding the pricing plans, you can choose between an on-premise or a cloud-based one. Each is priced at $30 per user per month. 

However, Act! CRM interface is a bit dated, so if you are used to old software, you’ll feel at home with this one. Plus, a 14-day free trial can also help you decide if this small business CRM software is your cup of tea. 

9. Freshsales — Best CRM System for Communication

Freshsales is a sales CRM tool from Freshworks that improves sales team productivity, closes deals faster, and provides greater customer insight. In addition to being part of a suite of seamlessly integrated tools, it is specifically designed for sales teams.

Small businesses will find its beginner-friendly interface and powerful AI system well-suited to their needs, while medium- and large businesses can still benefit from its advanced features.

It is highly customizable, and each platform aspect can be tailored to suit the needs of practically any organization. Furthermore, this CRM software system offers account and contact management tools, automated workflows, third-party integrations, and a mobile app. 

Freshsales offers four pricing plans, one of them being Enterprise with advanced AI features. There is also a Freshsales free plan, which allows you to manage contacts at a basic level. 

Freshsales is a perfect tool for ambitious sales teams in small and medium companies looking for more strategic ways to reach out to prospects.

10. Zoho — Superb Free CRM Software

Zoho is one of the best free feature-rich CRM software on the market. From basic to sophisticated features, Zoho CRM plans cover a wide range of needs, making it a great choice for businesses of all sizes that want to improve their sales productivity.

Regarding its features, contact and deal management are the essential ones. Using them, you can capture information about prospective leads, such as contact information and deal status. 

Real estate agents and firms use this software system to manage their relationships with buyers, sellers, agents, brokers, developers, and lenders. Thus, Zoho CRM is an outstanding real estate CRM software. 

Zoho CRM is highly customizable, meaning you can tailor every platform aspect to suit your needs. Furthermore, various external integrations make your experience even more personalized.

Other notable features are various automation, dashboards, customizable reports, and advanced marketing. At first, Zoho CRM’s automation tools can seem intimidating, but they can be very valuable once you get the hang of them.

Furthermore, it’s easy to use once you find the functionality you’re seeking in the product. Zoho CRM has five pricing packages. The free plan offers the core CRM and contact and deal management, but there are limited options for customization, automation, and support.

The monthly subscription fee ranges from $14 to $52 per user, billed annually for paid plans. Whether you’re looking for sales and marketing solutions with enhanced productivity through automation and customization, Zoho CRM is worth your consideration.

11. Salesmate — Top CRM Software for Customization

CRM software like Salesmate helps individuals, small businesses, and corporations manage their sales. It is a system designed to help you organize and track your sales process, build long-term relationships with your customers, and close more sales.

You can also sync apps and team productivity. Salesmate’s customizable sales CRM allows you to track sales across multiple currencies by selecting your preferred home currency.

Furthermore, the CRM converts all sales data into your home currency using the current foreign exchange rate to ensure that your sales and revenue reports are accurate. You’ll receive immediate notifications whenever new sales activities are shared with you.

Since Salesmate has a well-designed mobile app, you will receive push notifications on your device. This advanced, cloud-based software boasts multiple other features, such as deal management, pipeline management, sales and data entry automation, sales forecasting, and more.  

When working on a deal, Salesmate makes it easy to switch between screens. Sending emails, making phone calls, and updating deals directly from your sales pipeline saves time. 

Additionally, Salesmate allows you to integrate all your favorite apps into one CRM to increase efficiency. This includes Mailchimp, G Suite, WordPress, Shopify, and many others.  

This robust sales CRM software is a fantastic, feature-packed, and affordable system that will help you be more productive and increase your overall revenue. 

Best CRM Software Australia Compared

Sometimes, a clear head-to-head comparison of the market leaders can help you narrow down your options and choose the one best suited to your business and budget:

What is CRM Software?

A CRM (Customer Relationship Management) system enables business owners to easily track communication with leads and clients and cultivate relationships with them. It also helps organizations with marketing, sales, and service management. 

In many businesses, client data tracking is done with spreadsheets, databases, and apps, and top CRM software replaces these tools. The result is improved organization, efficiency, better time management, and boosted productivity.

To familiarize yourself with this topic in greater detail, take a look at our CRM software guides. 

Why Should I Use CRM Software in Australia?

Businesses of all sizes have become increasingly dependent on CRM software. An effective CRM system can streamline key tasks and organize contacts for any business.

In addition, it can function as a centralized, organized hub that facilitates consistent internal and customer communication. As more organizations move toward remote work, this becomes even more important.

Here are some major benefits of integrating a CRM into your sales organization.

Save Time With Automation

CRM software facilitates access to all your customer information in one place, saving you from having to search multiple databases to find information or look at sales reports when working on marketing campaigns across multiple departments within your organization.

Centralized Database for Your Organization

CRM software makes your company’s customer information easily accessible to anyone within the organization by creating a centralized database. CRM records past customer interactions, which can inform future marketing and sales efforts.

By doing this, you save your employees time digging through old records and files, making your customers’ experience better and more productive.

Automate Sales Reports

Using CRM software’s dashboard and reporting features, your team can easily collect and organize information about prospects and customers, automating and managing pipelines and processes.

The CRM can also help your team members evaluate their performance and check their progress on each project at a glance.

Identify and Convert More Leads

A CRM will capture all those interactions no matter where you’re trying to attract prospects and customers. You can incorporate forms into your blog to collect contact information and identify what keywords attract more visitors.

CRM software systems can also scan social media, classify leads based on user activity, and use that data to automate and personalize marketing campaigns.

Improve Customer Retention and Segmentation

It’s crucial to retain your customers and foster customer loyalty. The high customer turnover rate can negatively impact your business in many ways, including the loss of revenue or disruption of cash flow.

By using CRM, you can have insight into sentiment analysis, track customer behavior, automate ticketing, and provide customer support to customers more quickly and effectively.

A CRM also performs customer segmentation. It segments your contacts based on your criteria (age, gender, location), making it easy to find those you would like to contact at any time. 

Streamline Internal Communication

CRMs can facilitate communication between your business and your clients and streamline internal communication within your organization.

With a CRM, you can easily see how your employees speak to potential customers, which helps your business maintain a consistent brand voice. Using it, team members can exchange notes and alerts and send messages and emails from one platform.

Increase Sales

CRM tools promote sales productivity and sales growth by streamlining processes, automating key tasks, and analyzing sales data in one centralized location. When you use a CRM, your employees can rely on a standardized sales process you can alter as needed.

What’s the Best Free CRM Software in Australia?

HubSpot is undoubtedly the most used free CRM software in Australia. HubSpot CRM offers various sales, marketing, and customer service features unavailable in similar free CRMs.

Clients can create landing pages, use live chat and chatbots, have unlimited users, and customize dashboards. Additionally, they can use the in-app phone to call prospects and create productivity reports.

But, like with other free software, the provider puts a cap on several features, including marketing automation, quotes, pipelines, and reporting dashboards.

Thus, if your company relies on these features, you might want to upgrade to the Starter package, which is charged $45 per month. 

What’s the Best Small Business CRM Software?

The market-leading CRM giant Salesforce is perhaps best known for its ability to manage the operations of enterprises, but it also offers solutions for small businesses.

Small Business Pricing Solutions is a special Salesforce package that offers competitive plans for smaller businesses looking for an all-in-one sales, service, and marketing solution.

For just $25 per month, the Essentials package combines both sales and customer service into one simple app. Smaller businesses can benefit from the market-leading CRM without breaking the bank with this pricing advantage.

How to Choose CRM Software in Australia?

Choosing CRM software that perfectly aligns with your unique business needs can be challenging. With the right features, CRM software can help you close sales, maintain customer loyalty by keeping track of your customers and save you time and money.

To achieve that, you need to find software containing multiple options and functions. Here are a few to look for in CRM software:

Reporting and Dashboard

Users can monitor their business performance using CRM reports and dashboards. This way, they have insights into revenue status, KPIs, sales pipelines, new leads, and overall sales activities.

CRM reporting tools provide reliable, real-time data that allows you to make better business decisions. This data helps you identify your company’s strengths and weaknesses and spot business trends.

Lead Management

An effective lead management process captures leads (potential customers), monitors their activities, qualifies them, and converts them into customers. Businesses can improve engagement levels and prevent missed follow-ups by using CRM solutions’ lead management features.

Contact Management

Contact management is an essential CRM feature that helps you track, store, and organize lists of leads, prospects, and customers. You can easily access information such as names, addresses, telephone numbers, social media accounts, and job titles.

Instead of using spreadsheets to store the information, a CRM system centralizes the data, making it easily accessible to multiple departments or users.

Customization

A CRM’s customization options differ from one to another. A CRM program’s existing features can be tailored to address your unique business needs. Depending on your business, you can also customize sales and marketing tools.

Integrations

Integrating your CRM platform with third-party applications is one of the key CRM features. These connections allow your CRM system to be more flexible and address any gaps it may have.

This way, you and your team access both systems’ data in a single platform, improving productivity through workflow automation. Zapier, Trello, Slack, and G Suite are among the most popular integrations. 

Sales Forecasting and Analytics

The purpose of a sales forecast is to predict when sales opportunities may close within a given period, as well as the revenue they are likely to bring. Most CRM companies use artificial intelligence (AI) to make predictions based on information such as lead quality and revenue estimates.

Another important feature of a CRM is sales analytics. The hard data of past campaigns can help users design better sales campaigns in the future. You can gather and analyze social media, polls, and website traffic data, all within one CRM software system. 

Mobility Option

Almost every company needs access to customer information while away from the office or traveling. With CRM software that is compatible with mobile devices, you can access your data anytime, anywhere.

Training and Ease of Use 

The learning curve for every CRM system differs, so it is important to provide training materials for your employees to make them easier to use.

To help your employee adapt better to the new platform, you can use the built-in Help function or the extensive knowledge base almost all of these apps provide. 

How Much Does CRM Software Cost in Australia?

Calculating the total monthly CRM investment depends on the size of your team. This is because CRM software systems are priced per user per month. Most CRM companies offer multiple packages that cater to different companies and budgets. 

Popular CRMs are cloud-based, and their prices range from $50 to $135 per user. Basic packages for small businesses start from around $12 for small businesses.

CRM systems for medium-sized organizations typically charge $50 to $150 per user per month, while the most expensive software for large enterprises charges $300 or more per user.

Providers also offer free plans, but they are restricted in terms of features and data storage. Therefore, they aren’t recommended for growing companies.

Conclusion: What’s the Best CRM Software in Australia?

Salesforce tops our list of the best CRM software in Australia. This all-inclusive solution is the best choice for large or scaling businesses with extensive customization or integration requirements. However, small businesses can benefit from it as well. 

Whether you want to grow your sales, deepen relationships with existing customers, or get your brand noticed by the general public, Salesforce has got you covered.

But since this provider offers free trials with many packages, we recommend testing them to ensure this CRM solution aligns with your company’s philosophy. 

CRM Software FAQs