15 Best AI Copywriting Tools for 2024

Imagine being able to provide a set of instructions to a software tool and allowing it to generate captivating copy in a matter of minutes. Today, this concept is not so far-fetched. In fact, AI copywriting software has made it possible to generate a wide variety of content easily and effortlessly.

In this guide, we explore the 15 best AI copywriting tools that can help creators streamline their content marketing strategy.

Best AI Copywriting Software Reviewed 

In today’s fast-paced digital world, content is king. With that in mind it’s no wonder that some companies are now developing the best AI essay writers.

It’s essential for businesses to have a strong online presence with engaging, high-quality content to attract and retain customers.

However, creating content that is both captivating and relevant to the target audience can be a time-consuming and challenging task. This is where AI copywriting tools come in.

Below, we have reviewed a selection of the best AI copywriting tools that can generate high-quality content quickly and efficiently.

1. Copy.ai – Overall Best AI Copywriting Tool for 2024

Copy.ai is one of the best AI copywriting tools available in the market today. This tool can assist copywriters in a variety of ways – from brainstorming ideas to creating long-form articles. Copy.ai also offers a suite of 90+ tools and templates so that users can start creating content without having to start from scratch.

Copy.ai uses GPT-3 as its database, which is an advanced artificial intelligence algorithm developed by OpenAi. GPT-3 is capable of producing a human-like copy almost instantly. This means that with Copy.ai, users only need to provide the main title and keywords to get new, custom-written content.

Moreover, Copy.ai comes with many free tools, such as text generators for product descriptions, cold emails, subject lines, slogans, and more. Additionally, Copy.ai is also equipped to create copy and other content in over 25 languages.

We also found that Copy.ai is working on additional features such as automated workflows, bulk production of content, third-party integrations, and more. Some of these features are already available, but users will have to register for early access.

Our Copy.ai review found that it offers three subscription packages, including a free one, which has a limit of 2,000 words per month. There is also a ‘Pro’ plan for $49 per month, which allows users to generate an unlimited number of words. The third option is the ‘Enterprise’ package, which is best suited for businesses looking for customized solutions.

Businesses and enterprises can also get in touch with Copy.ai to receive a demo before they sign up for a paid plan. Copy.ai also has a knowledgeable support team, available 24/7 by email or chat.

2. Jasper.ai – Produce 100% Original Long-Form Marketing Copy 

Formerly known as Jarvis AI Copywriting, Jasper.ai is one of the leading artificial intelligence text generation tools available today. Like Copy.ai, Jasper.ai also uses GPT-3 as its database. This means that this platform can generate long-form content quickly on virtually any topic.

Moreover, Jasper.ai has also partnered with Surfer SEO to generate high-quality content that will be ranked high on Google’s search results. This platform also comes with an in-built plagiarism tool that allows users to check the originality of the content generated. On top of this, the Jasper AI copywriting tool is also equipped to generate content in 26 languages.

Another useful feature of Jasper.ai is that it allows users to brainstorm copywriting ideas based on buyer persona. And what’s more, users can also generate AI images instantly to go along with their ad copies. This AI tool also supports a wide range of other content formats, such as social media posts, website articles, email marketing, and more.

Jasper.ai is also excellent in terms of integrations, as it works seamlessly with WordPress, Facebook, Notion, and more. This platform allows users to create a custom package depending on the number of words they wish to generate. The plan starts at the price of $49 per month for 50,000 words.

3. Scalenut – Easily Plan, Research, and Create SEO-optimized Blog Posts

Scalenut is an easy-to-use AI copywriting tool that enables users to create blog posts in minutes. The platform starts with automated keyword research, competitor analysis, and SERP analysis to help users identify the topics they need to hit to dominate search results. Then it helps them research individual blog post topics and finds all the keywords and FAQs that bloggers need to include to give readers what they want.

Once planning and research is done, Scalenut’s AI helps writers lay out their post. Users can have the AI start writing the blog for them or use Scalenut’s Cruise Mode to get helpful suggestions as they write. The AI can transform sentences to make them more catchy and easier to read. There are more than 40 AI templates to try, so it’s easy to nail a blog’s voice using Scalenut. Plus, an automated SEO checklist ensures that every article is fully optimized for search results.

Scalenut’s entry-level plan comes with 5 blog articles per month. It’s just as helpful for bloggers who are just starting to test the AI waters as it is for content-hungry sites with dozens of posts per month.

4. ContentBot.ai – Powerful Tool for Landing Page Copy

ContentBot.ai is a do-it-all AI content creation tool. It can transform basic blog posts into compelling reads, help users craft eye-catching email text, and even generate copy for landing pages and ads.

The landing page copy features are especially impressive. ContentBot.ai can turn a basic idea into a catchy heading or CTA, or help users describe their business’s features in a way that sounds both smart and helpful. The AI knows how to use the pain-aggravate-solution formula very effectively, making it great for online businesses that want to boost their conversion rate.

All ContentBot.ai plans come with unlimited seats, so everyone in a business can use this platform at the same time. There are prepaid monthly plans starting at 50,000 words per month, or businesses can pay as they go for up to 5 million words per month. All plans include a plagiarism checker and a handy paraphrasing tool that makes it easy to eliminate messy copy.

5. Hypotenuse – Create AI-generated Batch Content

Hypotenuse is a time-saving AI copywriting tool that’s perfect for generating batch content. This tool can help users write dozens of blog posts around a single topic simultaneously. It can also generate product copy for an entire ecommerce store or a whole email marketing campaign.

Hypotenuse was built with the high-throughput needs of marketers in mind, so it’s quick and easy to use. Simply enter the keywords that the AI needs to target and it will deliver polished articles in minutes. It’s easy to batch edit AI-generated content or filter through the generated content to find the copy that works best.

This AI tool is also really useful for rewriting and summarizing content. It can generate summaries instantly for all of the articles in an existing blog, for example. That’s perfect for adding summaries to the blog landing page and for helping a blog rank higher in SERP results.

6. Copysmith – Top AI Copywriting Tool for Ecommerce Stores

Copysmith is a powerful tool for writing product descriptions in an ecommerce store. Store owners can input their own, relatively flat description of a product and Copysmith will transform it in seconds into enticing copy. The AI incorporates SEO attributes like keywords and SERPs, ensuring that a user’s products rank higher in search results than the competition.

Even better, Copysmith integrates with most major online store platforms. There are integrations for Amazon, Etsy, Ebay, Flipkart, BigCommerce, WooCommerce, Shopify, and more. It’s simple to update existing products with the click of a button and the AI can adapt content to suit each platform’s product description requirements.

Additional integrations like Zapier and Hootsuite make Copysmith even more useful. For example, marketers can push AI-generated content directly to a brand’s social media channels or automatically publish blog posts about new products. Copysmith also supports A/B testing for product descriptions, email campaigns, and more.

7. ChatGPT – Hottest AI-Powered Chatbot Set to Revolutionize Digital Marketing

As a language model trained by OpenAI, ChatGPT has the potential to significantly impact digital marketing. Could this be a watershed moment in the world of online marketing? With its natural language processing capabilities, ChatGPT can understand and interpret customer queries and respond with personalized and relevant information within seconds. This could help businesses streamline their customer experience by providing real-time, personalized support and addressing customers’ needs and concerns more efficiently.

What about automating my marketing campaigns? By integrating ChatGPT with marketing automation software, businesses can automate repetitive marketing tasks and workflows such as lead nurturing, email marketing, and social media management. This could cut costs, improve content outflow, and maximize customer engagement.

Another potential use case of ChatGPT in digital marketing is content creation. ChatGPT allows users to create unique and engaging content, such as product descriptions, blog posts, and social media posts. This could help businesses streamline their content creation process and reduce the time and cost associated with creating high-quality content.

ChatGPT can also be used for market research and analysis. By analyzing customer conversations with ChatGPT, businesses can gain insights into customer preferences, behavior, and sentiment. This can help businesses make data-driven decisions and optimize their marketing strategies to better target their audience and improve customer satisfaction.

Moreover, ChatGPT can be integrated with chatbots, virtual assistants, and other AI-powered tools to provide customers with a seamless and personalized experience across different channels. This could help businesses create a consistent brand experience and improve customer loyalty.

In conclusion, ChatGPT’s natural language processing capabilities can revolutionize digital marketing by enabling businesses to provide personalized customer support, automate marketing tasks, generate engaging content, conduct market research, and create a seamless customer experience across a variety of digital channels.

8. Wordtune – Top AI Copywriting Software For Repurposing Content 

Although Wordtune is not a fully-fledged content creation tool like Copy.ai, it does a great job as a simple and efficient AI copy generator. Wordtune doesn’t create content from scratch based on a title; instead, it allows users to rewrite or paraphrase an existing article. However, users will be able to customize their output by setting the desired tone for the rewritten content.

For instance, users can copy content from another website and paste it onto the Wordtune editor. Users can then choose to make the content more casual and formal or even shorten or expand it as needed. It can also be a useful tool for enhancing sentence structure and reducing editing time – thereby helping marketers repurpose content across multiple platforms easily.

Wordtune is also available as a Chrome extension – which can be used to generate summaries of articles or YouTube videos instantly. Wordtune also integrates with well-known word processors and social media platforms such as Microsoft Word, Google Docs, Twitter, LinkedIn, and Grammarly.

Wordtune offers a free plan, however, with limited features. The ‘Pro’ package offers unlimited rewrites, and access to all other features, at a cost of $24.99 per month. 

9. Frase – Write and Optimize High-Quality SEO Content

Frase is an AI copywriting software tool that can produce SEO-optimized content in minutes. Users can use this tool to generate full-length briefs for advertisement copy, which includes headers, keywords, and more. Moreover, the platform can also create high-converting copy based on this outline.

Frase also comes with an in-built intuitive text editor that will automatically score content against competing websites. There are also plenty of other useful tools, such as the option to autocomplete sentences, templates for FAQs, high-converting copywriting formulas, and more. These tools can help copywriters craft highly targeted and personalized content.

Moreover, Frase also has an advanced dashboard that can identify new opportunities in existing content. For instance, Frase can identify pages that are starting to slip in the rankings and may need to be refreshed. It can also spot high-growing opportunity keywords that are not being ranked for yet.

Frase is available in three packages, with the solid plan offering 4,000 words a month at $14.99 Users who need unlimited words will have to pay an additional $35 a month. Although Frase offers a 5-day trial, users will have to pay $1 upfront to avail of this feature.

10. Copysmith – Generate Marketing Copy in 65 Languages

Copysmith is designed to assist eCommerce businesses in creating outstanding marketing content within minutes. The platform claims that this saves users several days or even weeks to meet a similar result. Copysmith provides ready-made templates for Facebook ads, emails, landing pages, and more, making it easier for users to produce marketing content in a shorter time frame.

Copysmith also has a built-in campaign builder that enables users to create marketing copy that can generate higher sales and repeat purchases. Furthermore, users can verify their marketing copy for plagiarism within the tool itself to ensure that the content is unique. It is also possible to generate content in bulk.

Users can also generate AI images with Copysmith to go along with the content. Additionally, Copysmith features 10+ integrations, which include Frase, Google Ads, Zapier, WooCommerce, Shopify, and more. The platform also functions as a Chrome extension.

Copysmith offers a 7-day free trial.  The subscription cost for the basic plan is $19 per month. Those who prefer an unlimited plan with access to all features will need to pay $299 per month.

11. Article Forge – Research, Plan, and Write Long-Form Copy Automatically

Article Forge advertises itself as the first fully automatic AI writer. According to the platform, this AI tool can create long-form articles from scratch based on a one-line topic. Moreover, Article Forge uses deep learning models to ensure that the content is SEO optimized.

We also found that Article Forge is capable of generating articles that are as long as 20,000 words or more within seconds. It is also possible to create multiple articles at once using Article Forge’s bulk generator. Moreover, this platform also has an ‘Avoid AI Detection’ tool, which means that the copy reads well and is not formulaic.

Article Forge also allows customers to set their monthly plan based on the word count they expect to generate. The plan starts at $27 a month for 25,000 words. The platform also offers a 5-day free trial and a 30-day no-risk money-back guarantee in case the AI tool doesn’t live up to the expectations of the user.

12. Rytr – 40 Templates, 30 Languages, and 20 Tones For Generating AI Content

Rytr is a popular AI content generator for creating various types of output, such as reviews, testimonials, bios, emails, blog posts, Facebook ads, and landing pages. It uses scientific copywriting formulas, such as AIDA & PAS, to provide copy that requires minimal to no editing.

Moreover, Rytr also features 40+ templates and supports content creation in more than 30 languages. Users can also set the right tone for their copy by choosing one of the 20+ in-built options. Additionally, Rytr offers a grammar improvement feature that ensures the content is free from any syntactic errors.

Rytr also works with Semrush and SERP analysis to offer SEO-optimized content. Ryte offers a free AI copywriting tool for customers to create up to 10,000 characters a month. There are two paid plans, with the first one offering up to 100,000 characters a month at the cost of $9. There is also an unlimited plan available for $29 a month.

13. Copymatic – Create High-Value Content Optimized For Conversions

Copymatic is yet another copywriter tool that relies on the GPT-3 AI language model. It is equipped to generate ad copy with conversions in mind – which means that it is powerful enough to persuade the audience to take action. For instance, buying a product or service. Moreover, users can also generate AI images via Copymatic instantly.

Users will also get a certain level of control over their output, as they can adjust the creativity level or the tone of voice based on their unique requirements. Copymatic offers 50+ content templates and works directly with WordPress and as a Chrome extension. This AI tool is also capable of producing content in 25+ languages.

Copymatic charges users based on the number of words generated on a rolling monthly basis. The basic plan, for 15,000 words a month, will cost $6. This package includes an SEO keyword researcher and a plagiarism checker. Businesses also have the option to get a custom package from Copymatic based on their unique needs.

14. Smart Copy by Unbounce – AI-Powered Marketing Platform With Content Generation Tools

Unbounce is primarily a website-building platform that allows businesses and marketers to create, publish, and test custom landing pages without the need for coding or technical expertise. One of its products is ‘Smart Copy’ – an AI writing tool that allows users to generate original, persuasive content for their marketing campaigns.

Smart Copy comes with 45+ content templates. Users only need to pick a template to provide some context on the topic, the target audience, and the desired tone. Smart Copy will instantly offer multiple versions of the content. This AI tool is also available as a Chrome extension that lets users write, expand, or summarize content directly from their browser.

Smart Copy is available in both free and paid versions. The free plan offers 40 credits a month for users to utilize when creating content. Within the paid offerings, users can choose between a fixed or an unlimited plan – which costs $19 and $49 a month, respectively.

15. Friday – AI Copywriting Tool With 40 Templates to Create AI Content

Friday is one of the best AI copywriting tools for content creators who prefer a minimalistic interface. Users can take advantage of Friday to come up with content for blog posts, letters, or marketing copy. This platform is capable of generating content based on simple prompts in a matter of seconds.

Alternatively, users can also pick a template to meet their needs, with Friday offering 40 different formats. Once the copy is generated, users can also make changes with additional features, such as expand, rephrase, the option to add paragraphs, and create multi-outputs – until the content is up to the desired quality. 

Users can generate content up to 20 times via Friday’s free trial. After this, users will have to opt for the ‘Pro’ plan with up to 200,000 words a month, or the unlimited ‘Power’ package. This costs $19 and $59 per month, respectively.

How do AI Copywriting Tools Work?

AI copywriting refers to the process of developing computer-generated content using natural language processing tools.

• With most AI copywriting tools, users should first determine the topic and type of content needed, such as a blog post or social media ad.
• Then, they can set the specific parameters for the AI tool to follow – such as the length and the tone of the content.
• The AI tool then analyzes its database and generates new, plagiarism-free content based on the set parameters.

Our research found that many companies are already taking advantage of AI technology for their marketing purposes. Moreover, the best AI copywriting tools have made significant advancements in their ability to comprehend and replicate language, including colloquial expressions.

Despite the potential benefits, relying solely on AI copywriting may not be the best approach. This is because AI-generated content often misses the nuances of human writing. Therefore, AI tools should be viewed as a means for generating drafts rather than final copies for marketing purposes.

Benefits of AI Copywriters

Artificial intelligence has revolutionized the field of marketing by allowing AI-powered copywriting tools to generate high-quality content at scale, in a very short period of time.

Take a look below to learn more about the benefits offered by the best AI copywriting tools.

Efficient and Fast Production of Content

AI copywriters are able to generate content quickly and accurately, with fewer errors. And in fact, AI copywriters can produce high-quality content at a much faster rate than human writers. 

These tools are capable of swiftly analyzing data and creating compelling content that meets specific requirements.

Improved SEO

AI copywriters can analyze search engine optimization data and create content that is more likely to rank highly in search results.

For instance, many of the best AI copywriting tools we discussed above offer integrated SEO features, which can analyze the content to suggest keywords.

Moreover, AI copywriter tools can help create compelling meta descriptions and title tags that accurately describe the content and attract users to click through to the website. This can improve click-through rates and drive more traffic to your site.

Save Marketing Expenses

AI copywriters can help reduce the cost of copywriting by automating the content production process.

Subscribing to an AI text generator can be cost-effective compared to hiring a human copywriter. AI copywriters do not require salaries or benefits, making them an affordable option for businesses of all sizes.

Additionally, the best AI copywriting tools are accessible around the clock, producing content on demand. This can be especially useful for businesses with a global presence that needs to generate content for different time zones.

By using AI copywriter tools to create high-quality content, businesses can improve their ROI by attracting more customers and increasing sales. This can help offset the costs of using the tool.

And what’s more, there are even free AI copywriter tools available that can significantly reduce the overall cost of generating marketing content.

Tailored Content

The best AI text generators are also capable of using data analytics to develop personalized content based on the audience’s preferences, location, and behavior. This tailored content can be more engaging and effective in capturing the audience’s attention.

For example, an e-commerce website could use an AI copywriting tool to come up with product descriptions tailored to the target customers’ interests and browsing history.

Can AI Written Copy be Detected?

As we noted above, the best AI copywriting tools are rapidly advancing. And as such, it is becoming increasingly difficult to detect whether a piece of text was generated by an AI language model or written by a human. But are the best AI writer tools really that good?

While AI copywriting software can craft marketing content that is grammatically correct and coherent, these tools may still make errors or produce text that might sound too run-of-the-mill.

That being said, it is sometimes possible to detect AI-generated copy by looking out for monotonous phrasing. Moreover, AI-written text might also lack the nuance, tone, and style that come from human writing.

But, this is certainly not a foolproof way to detect AI-written content.

Conclusion — What is the Best Copywriter AI?

The best AI copywriting tool for individuals and businesses will ultimately depend on their specific needs and goals. Some popular options in the market include Jasper.ai, Scalenut, and ContentBot.ai.

With that said, of the AI copywriting tools we reviewed, we found that Copy.ai is the overall best option. It offers a wide range of tools and uses GPT-3, one of the most advanced AI language models. Copy.ai is also excellent for generating content in multiple languages. Moreover, Copy.ai is one of the few AI copywriting tools that offer unlimited word plans at highly competitive rates.

FAQs