Best Native Advertising Agencies for 2025

Native advertising is a great way to get your business in front of hundreds of thousands of people since it’s packaged the same way as the publication’s or app’s regular content. This makes it much more likely for people to engage with it because it doesn’t have the standard ad format.

But where do you start? How do you know if someone offers native advertising or not? You can’t just reach out to hundreds of websites and apps with a business proposal, hoping one of them accepts. That’s where the best native advertising agencies come into play, here’s our approved selection.

The 10 Best Native Advertising Agencies for 2025

The best native advertising agencies know exactly who to contact, what type of ad to create, and how to craft a message that will resonate with your target audience.

That said, the services native advertising agencies offer can differ greatly, so it can be difficult to tell which agency would be the best fit for your business.

That’s why we’ve put together a list of the best content native advertising agencies for 2025, so you don’t have to spend days researching and comparing hundreds of different agencies.

Here are our top 10 picks: 

1. Outbrain — Overall the Best Native Advertising Agency in 2025
2. Nativo — Best For Native Content Ads That Engage Readers
3. Taboola — Best for Targeting Mobile Phone Users
4. Yahoo Gemini — Best for Mobile Ads on the Yahoo Network
5. RevContent — Best for Full Control Over Your Native Advertising Campaigns
6. TripleLift — Innovative Ad Formats but Limited Targeting Options
7. MGID — Powerful AI-matching Algorithm but Limited Ad Formats
8. AdUp Technology — Best for German-speaking Audience
9. Adsterra — Self-Service Platform With Free A/B Testing of up to 15 Visuals and Headlines
10. Adyoulike — Best for Video and Story Ads

The Top Native Advertising Agencies Reviewed 

If you’re new to native advertising and don’t know where to start, here are our in-depth reviews of the 10 best native advertising agencies, so you can make an informed decision.

1. Outbrain — Overall the Best Native Advertising Agency in 2025

Outbrain is a platform that helps connect businesses who want to advertise their amazing products and services with reputable media owners.

It has a large network of recognized media companies that can help you get your business in front of millions of internet users. Some of the big names in Outbrain’s network include CNN, The Washington Post, and The Guardian.

Outbrain offers half a dozen different “Smartads” that match the look and feel of the publishers’ websites. These include carousel ads, short video clips, app install ads, click-to-watch ads, outstream ads, and spotlight ads. 

The process of advertising with Outbrain is super-simple yet incredibly effective. All you need to do is select an image, write the title, and include a link to your website, online store, or app.

You can then use the intuitive dashboard to tap into Outbrain’s extensive publisher network and choose what websites you want to advertise on. 

The best part about Outbrain is the fact that you can monitor the performance of your native ads in real time and scale your native strategy at any moment with only a few clicks.

The platform also boasts a much cheaper cost-per-click (CPC) than traditional advertising on Facebook, so it’s an excellent choice for businesses with a lower advertising budget. 

Outbrain also features “Amplify,” a proprietary advanced targeting strategy that lets you optimize your bids, reach lookalike audiences, target people based on interests, and retarget people who previously visited your website. 

2. Nativo — Best For Native Content Ads That Engage Readers

Nativo positions itself as a storytelling platform that lets brands tell their stories to millions of online users by connecting them with world-famous publishers like Entrepreneur, New York Post, and Forbes.

With Nativo’s proprietary Native Article format, you can create incredible content ads and leverage a wide audience of already engaged readers from publishers with millions of daily visitors.

The company also offers the Canvas format that sends readers to a landing page on the publisher’s website that only features your content, as well as Stories that let you convey your message through engaging videos. 

Nativo’s network features over 3,500 reputable publishers, so you can place your content in front of people that are already passionate about your industry and cover specific topics to ensure high engagement. 

The major advantage Nativo offers compared to other native advertising agencies stems from its NativoIQ platform, which lets the company analyze over 5 billion data points daily.

This lets Nativo optimize ad placements in real-time and laser-target your audience to ensure the effectiveness of your native ads.

3. Taboola — Best for Targeting Mobile Phone Users

Taboola is a decent option for businesses that primarily want to target users on mobile devices.

It offers a variety of native ads optimized for mobile, including Taboola Stories, mid-article videos, and mobile-integrated news. 

Taboola’s services are split into three categories, depending on the goal of your advertising campaign — awareness, consideration, and conversion. The difference isn’t only in the type of native ad but also in what segment of your target audience you’re trying to reach.

The ads are curated based on whether someone is interacting with your brand for the first time, wants to learn more about your products and services, or is ready to take action and make a purchase. 

Taboola supports a variety of different ad formats, including articles, videos, photo galleries, and interactive content like quizzes and calculators.

You can send the target audience to an article on your blog, one of your landing pages, or straight to your online store. 

What sets Taboola apart from other native advertising agencies is its Creative Shop.

The shop lets you leverage your existing marketing videos to create stunning native video ads, A/B test different approaches, and even completely outsource ad creation, including copywriting, video editing, and graphic design.

The company has an expansive network of trusted editorial sites, including renowned publishers like USA Today, Business Insider, and Bloomberg. 

4. Yahoo Gemini — Best for Mobile Ads on the Yahoo Network

Yahoo Gemini is a platform that offers both search ads and native advertising and helps brands reach millions of mobile users through engaging advertising campaigns.

The platform lets you manage all of your mobile ads from the same dashboard and gives you full control over every aspect of your native advertising campaign.

You develop the campaigns from start to finish, including creating the ads, writing ad copy, choosing the visuals, and selecting ad placement. 

When it comes to targeting, Yahoo Gemini offers a plethora of options to ensure that your ads reach the intended audience, such as geotargeting, negative keywords, broad match, and exact match. 

Yahoo Gemini’s native ads appear throughout the company’s network, including the Yahoo homepage, Yahoo mail, mobile search, and a variety of categories like News, Sports, Finance, and Travel.

Regarding the ad formats, you have the choice between image ads, video ads, app install ads, carousel ads, yahoo mail ads, and moments ads. The latter is an ad format exclusive to Yahoo that pops up when users are browsing news and stories and is displayed across the entire screen.

If you want a super-intuitive platform that gives you full control over your native mobile ads, Yahoo Gemini is an excellent choice.

5. RevContent — Best for Full Control Over Your Native Advertising Campaigns

RevContent is an advertising agency that offers display ads, video ads, and native ads.

The company’s marketing platform lets you choose the type of campaigns you want to run, fully customize your native ads, monitor the performance of each ad, and scale your campaigns by managing ad spend.

RevContent only works with top publishers that pass its rigorous vetting process and meet the company’s quality standards.

This ensures that your native ads are only displayed on reputable websites with a large number of daily visitors, which drastically increases their effectiveness and boosts your return on investment. 

The types of native ads available through RevContent include in-feed ads, in-content ads, ads below content, stacked ads, mid-stream ads, and sidebar ads. All ad formats are available both on mobile and desktop. 

You can also set your native advertising campaign goals and choose between two payment models — the classic pay-per-view model and vCPM (Viewable Cost per Mile), which charges you per 1,000 impressions. 

6. TripleLift — Innovative Ad Formats but Limited Targeting Options

TripleLift is an award-winning programmatic advertising agency that offers customizable native ad campaigns for every niche and business goal.

Whether you want to boost brand awareness, drive app installs, or generate sales, you can utilize TripleLift’s platform to get gorgeous native ads at scale to your target audience. 

TripleLift believes that most ads online aren’t served in the right way. That’s why the company builds close relationships with publishers and ensures that every single ad that’s served 100% matches the look and feel of the website and aligns with the industry and topics the publisher is writing about. 

Apart from the standard image, video, and carousel ads, TripleLift offers unique ad formats such as Cinemagraphs that feature a gif and engaging ad copy and Pharma ads that are specifically designed to ensure FDA compliance. 

TripleLift’s proprietary Computer Vision technology leverages the power of artificial intelligence to scan your visuals and automatically adjust image sizes to fit the editorial style of the website the ad is published on.

This ensures focal points of each ad always stay in frame, so your audience can tell what your ads are about at a glance. 

7. MGID — Powerful AI-matching Algorithm but Limited Ad Formats

MGID is a native performance and programmatic advertising platform.

It claims to redefine native advertising by leveraging AI-powered matching algorithms to ensure your ads are only shown to an engaged audience that’s ready to interact with them and take action.

While we believe the claims are a bit exaggerated for marketing purposes, the technology is still incredibly useful since it eliminates the possibility of advertising on websites where the audience isn’t interested in the topics your product revolves around.

MGID’s network of reputable publishers numbers over 850 million combined active users, so you can rest assured your native ads will reach a wide audience. Some of the big names in their network include The Week, Newsweek, and International Business Times.

When it comes to ad formats, MGID offers smart ads, in-content ads, video ads, and sidebar widgets. 

The platform itself looks and feels a bit outdated, but the simple, minimalistic design makes it very intuitive and easy to use.

MGID supports advanced tracking, dynamic retargeting, native ad scheduling, tracking tags, and conversion sensors. This gives you full control over your native advertising campaigns and provides a detailed performance overview of your ads. 

8. AdUp Technology — Best for German-speaking Audience

AdUp is a Germany-based native performance advertising company that puts emphasis on powerful targeting to ensure your native ads always reach the right people.

The AdUp technology also ensures that all your ads are displayed correctly and that they perfectly blend with the publishers’ websites to ensure high engagement and high conversion rates. 

The best part about AdUp is the amount of control it gives to advertisers. You can customize every element of your native ads campaign. You can select between a wide variety of different websites and select thematic channels and environments that align with your industry.

This way, your native ads will only be shown to people who are interested in specific topics and more likely to interact with your business.

AdUp also provides powerful bot-detection technology to protect your advertising budget. It can detect large spikes in the number of users on the websites you’re advertising on and will immediately notify you if it believes the traffic isn’t organic, so you can stop promoting on shady websites.

The company claims to offer a wide array of innovative ad formats but doesn’t provide any details regarding the types of native ads available. 

9. Adsterra — Self-Service Platform With Free A/B Testing of up to 15 Visuals and Headlines

Adsterra is a self-service native advertising platform that lets you create non-intrusive, relevant ads optimized for mobile devices.

The platform lets you fine-tune your bids, tweak campaigns in real-time, adjust your targeting on the fly, and see in-depth performance analytics of every single ad. 

One of the major advantages Adsterra offers compared to other native advertising agencies and platforms is the fact that you can A/B test up to 15 different visuals and headings for free. This lets you see how different creatives and copy perform, so you can launch native ads that you know for a fact resonate with your target audience. 

Apart from self-service, Adsterra also offers fully-managed campaigns if you’d rather leave everything in the hands of the experts with intimate knowledge of the platform.

This is an excellent option for new businesses who are just starting to dip their toes in native advertising and aren’t confident enough to run their own campaigns. 

Adsterra supports a variety of ad formats, including display banners, in-app ads, video ads, and social bar ads.

The platform also features a wealth of targeting options and a proprietary Traffic Estimator that lets you see how much traffic you can expect based on your campaign settings.

10. Adyoulike — Best for Video and Story Ads

Adyoulike is one of the largest native advertising agencies in Europe, boasting over 50 billion native ad impressions per month.

It has been recently acquired by OpenWeb, further expanding Adyoulike’s brand network and making the service more accessible to brands worldwide. 

Adyoulike provides native social and display ads, but the agency’s strong suit is definitely Stories and video ads.

The platform lets you easily convert any native ad campaign into a Story that promotes your brand in the way mobile users are used to consuming content. This results in higher engagement and better click-through rates. 

Adyoulike’s platform provides a ton of customization options, relies on AI to ensure your ads match the look and feel of the publisher’s website, and makes it easy to tweak every element of your campaign through advanced targeting options. 

Best Native Advertising Agencies Compared 

What Services do Native Advertising Agencies Offer?

If you asked ten different businesses what is native advertising, you’d likely get a different native advertising definition every time.

The same principle applies to native advertising agencies — they all have their own approach to native ads, offer different types of native ad formats, and provide different examples of native advertising on their websites. 

That said, here are the most common types of services native advertising agencies offer so you have a better idea of what you can expect for your money:

Self-Service Platform

The vast majority of native advertising agencies provide a platform that you can use to create and launch your native ads.

These platforms allow you to connect with the publishers in the agency’s network, select the sites you want to post the ads to, choose who you want to target with your ads, and control your advertising budget. 

Native advertising platforms also provide valuable insights into the performance of your campaigns, letting you optimize the ads, tweak the targeting options, and scale your campaigns. 

Campaign Setup & Management

Some native advertising agencies offer fully-managed services and will set up and run the campaigns for you.

However, this doesn’t mean they will create the visuals and write the copy for your ads. Out of the top ten agencies we reviewed, only one offers creative services, which come at an additional cost. 

The managed service is great for people who don’t have the time or the technical skills to create and run their own native advertising campaigns, but is typically more expensive.

We strongly recommend opting for a native advertising platform that gives you full control over the campaign.

All of the popular platforms are super-intuitive and easy to use, so it won’t take too long to get a solid grip on how they work and unlock their full potential. 

Performance Tracking & Reporting

Most native advertising agencies offer some form of performance tracking, typically through their platform’s dashboard.

This lets you see the overall performance of your native advertising campaign, as well as the performance of each individual ad. You can leverage these insights to fine-tune your campaign and boost your ROI. 

Some agencies will also send you weekly or monthly reports, detailing everything from the number of impressions to your total ad spend, so you can have a clear overview of your campaign. 

Conclusion — What is the best Native Advertising Agency in 2025?

There are many excellent agencies that offer native advertising services.

After reviewing the top 10 native advertising agencies though, we can safely say that Outbrain is the best overall.

It boasts one of the largest networks of reputable publishers, offers a variety of native ad formats, has superb targeting options, and allows you to fully optimize your campaigns. 

The only drawback of Outbrain is that it doesn’t offer content ads.

If you’re specifically looking to promote your blog posts or articles, then we recommend Nativo.

Otherwise, Outbrain is the clear top choice. 

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