Last into the tank are Ashley Thompson and Kat Thomass of Mush, seeking $300,000 for 10 percent equity.
Key Takeaways: Mush on Shark Tank
- Mush offers healthy, cold-soaked oatmeal packs.
- They pitched on Shark Tank seeking $300,000 for 10% equity.
- Sales in two years reached $190,000.
- Rohan Oza suggested smaller packaging to lower costs.
- Mark Cuban invested $300,000 for 10% with an unlimited line of credit.
Mush: A Quick Company Overview
Mush offers healthy, ready-to-eat oatmeal packs.
According to their website, their “overnight oats are never cooked” and are “cold-soaked to perfection.” The flavor pods, which come in a pack of eight, include wild blueberry, apple crisp, dark cacao and vanilla bean.
The packs cost $39.99.
In two years, they have done $190,000 in sales.
Guest shark Rohan Oza thinks the packaging needs to be made smaller to both lower costs and bridge the snacking gap. Robert Herjavec loves their mission, but hates how much money the food industry requires. He goes out.
Oza offers $400,000 for 20 percent, causing Lori Greiner to go out. Mark Cuban then jumps in with an offer of $300,000 for 10 percent with an unlimited line of credit.
Barbara Corcoran also offers $300,000 for 10 percent with an unlimited line of credit. Ultimately, the duo accepts Cuban’s offer.
Social Media Reacts to Mush’s Appearance on “Shark Tank”
Like the #Mush idea for breakfast. I've read every label on the single serve oatmeals in the grocery; no matter how "natural", they all have sugar. This fills the gap. That weird shape on their sign needs some work, tho. @ABCSharkTank #SharkTank
— Karen Sledge (@kpsledge7) November 27, 2017
Oatmeal is the easiest thing to make and doctor up how you like it. No way it’s worth $4 a cup. #mush #SharkTank
— Jennifer Baty (@JenBaty) November 27, 2017
#sharktank if you're going to sell Mush, I'd target airports. That is one place where I would pay $4.00 and I can't bring my own.
— Gracie (@onlygracie) November 27, 2017
Why would you name a food product “mush”?? #SharkTank
— Jason Foye (@fooye06) November 27, 2017
I hope Mark Cuban changes the name of MUSH…. "Oats & Go" #sharktank
— I_Am_DaniB (@I_Am_DB62) November 27, 2017
I love these super smart #women on #SharkTank tonight! #Mush is a great idea, would totally buy this.
— christine h (@kisterini) November 27, 2017
Wrapping Up
Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging businesses to multi-millionaire and billionaire investors, known as sharks:
- Mark Cuban, owner of the Dallas Mavericks;
- Daymond John, fashion mogul and founder of FUBU;
- Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group;
- Barbara Corcoran, real estate maven;
- Lori Greiner, queen of QVC;
- Robert Herjavec, technology guru and founder/CEO of the Herjavec Group.
Philanthropist and Virgin Group founder Richard Branson, Spanx founder Sara Blakely, Skinnygirl Cocktails founder and Real Housewife Bethenny Frankel, Vitamin Water founder Rohan Oza and former MLB player Alex “A-Rod” Rodriguez are also slated to appear as guest sharks this season.
“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $100 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Sunday at 9 p.m. on ABC.
Would you try Mush? Sound off in the comments section below!
Read more: Did You Really Think Oatmeal Was Actually Good For You?