Welcome to the season 8 premiere of “Shark Tank.” For the first time ever, all six sharks are present in the tank, biting at the chance to make a deal. First to enter the tank are Phil Petracca and David McDonald, seeking $500,000 for four percent equity for their company Fizzics.

Key Takeaways: Fizzics Taps on Shark Tank

  • Product: A beer dispenser that turns canned or bottled beer into a draft-like experience using Micro-Foam technology.
  • Investment Ask: $500,000 for 4% equity.
  • Shark Response: Mark Cuban and Lori Greiner offered $800,000 for 16.67% equity.
  • Post-Show Success: Fizzics expanded its product line and launched its portable Waytap dispenser, securing significant retail partnerships.

What Is Fizzics? A Quick Overivew

Fizzics is a beer dispenser that makes any beer that comes from a can or bottle taste like draft.

According to their website, their Micro-Foam technology “dramatically improves the flavor, taste and mouth-feel of any carbonated beer, to a level that surpassed our greatest expectations.” By using this technology, the beer not only looks more visually appealing, but also enhances its aroma, is creamier and preserves flavor better. Fizzics is also currently running a Kickstarter campaign for their Waytap, which is a more portable Fizzics machine.

They have already far surpassed their $50,000 goal.

The Sharks Love the Product, But Will They Invest?

All of the sharks are impressed by the taste.

Barabara Corcoran even says it “tastes like dessert.” But, Kevin O’Leary is discouraged by their valuation. They’ve just started shipping and have already made more than $3 million. They explain that the science is in the bubbles, which uses sound waves to create the amazing, smooth taste.

Robert Herjavec serves up the first offer at $500,000 at eight percent, but they feel as though they’re worth more, despite finding extreme value in the sharks themselves. O’Leary boasts his wine business and offers the same eight percent as Herjavec.

Asked what challenges they face, they explain to Mark Cuban that they’re creating a new category, which can also be viewed as a positive. But Corcoran feels as though they’re “too slick” and seem to have all the answers. She goes out because she doesn’t trust them.

Daymond John says since they don’t really need the money, he’s worried about investing. But they explain that they want to scale. Ultimately, John goes out.

Lori Greiner offers the same deal next, boasting her QVC and Bed, Bath & Beyond contacts. Next, Mark Cuban offers $800,000 for 10 percent, with the option for Greiner to come in. They counter at $2 million for 16.67 percent equity. Cuban and Greiner accept.

Closing Thoughts

Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging business to six multi-millionaire and billionaire investors, known as sharks:

  • Mark Cuban, owner of the Dallas Mavericks;
  • Daymond John, fashion mogul and founder of FUBU;
  • Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group;
  • Barbara Corcoran, real estate maven; Lori Greiner, queen of QVC;
  • Robert Herjavec, technology guru and founder/CEO of the Herjavec Group.

“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $87 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Friday at 9 p.m. on ABC.

To view the social reactions to Fizzics’ appearance on “Shark Tank,” click here.

Would you use the Fizzics technology in order to drink what they boast as a better beer? Sound off in the comments section below!

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