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Product Management

Managing a product’s lifecycle can be challenging in an ever changing environment. Check out these product management tips and best practices.

How to Define a Product

A question that frequently comes up in my Scrum Training courses is how to define a product. Scrum was created…

Stephanie Ockerman
March 6, 2020
Product Management

Trends in Micro-Fulfillment

Micro-fulfillment is on the verge of becoming mainstream in a few years' time. The trend of putting small fulfillment centers…

Kais Khadhraoui
March 5, 2020
Product Management

Why You Need to Offer Multiple Product Pricing Tiers

I often encounter clients that offer only a single product for a single price. Good marketers know that to generate…

Steven Imke
February 19, 2020
Product Management

4 Essential Growth Areas for Any Product Launch

While a product launch may start with the best intentions and often a strong vision from company leaders, even some…

Christa Tuttle
February 11, 2020
Product Management

3 Reasons Why Buyer Personas Are Essential to a Successful Product Launch

Launching a new product or service can feel like a rollercoaster, with highs of excitement on launch day and lows…

Christa Tuttle
February 3, 2020
Product Management

How to Create a Successful Marketing Strategy for a New Product Launch

Congratulations! You've finished your product's prototype, mastered the branding for your new company, and now you're ready to plan a…

Victoria Taylor
February 1, 2020
Product Management

Product Strategy: How to Find Your Product Market Fit

The journey of developing a product can be tough and full of obstacles. Both startups and medium-sized companies encounter these…

Dana Kachan
January 18, 2020
Product Management

How Product Teams Can Differentiate in the Crowded Enterprise SaaS Market

The SaaS industry is now worth $116 billion worldwide. According to Analytical Research Cognizance, the market will grow at a…

Connor Brooke
November 27, 2019
Product Management

4 Reasons Advanced Product Recommendations Mean More Revenue

Product recommendations are one of the most important tools that your site has. They have the power to increase conversions,…

Jay Leonard
November 26, 2019
Product Management

RPA in Banking – Use-Cases, Benefits, and Steps

It is no secret that today, banks and other financial institutions have to evolve continually to provide the best customer…

Jay Leonard
November 25, 2019
Product Management

Are Product Teams Just Paying Lip Service to Customers’ Needs?

Years ago, I was in the San Francisco airport watching another traveler shuffle a handful of index cards. I instantly…

Jay Leonard
November 19, 2019
Product Management

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