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Product Management

Managing a product’s lifecycle can be challenging in an ever changing environment. Check out these product management tips and best practices.

How A Premium Chocolate Was Launched With A Personalized Touch On Digital

With the festive season in full bloom all over the country, the time is just right for brands to introduce…

James Spillane
October 14, 2014
Product Management

IVDI: The Greatest Luxury Goods Pricing Strategy You’ve Never Heard Of

For product managers in any industry, deciding on a pricing strategy can be a difficult task. There are a seemingly…

Connor Brooke
October 1, 2014
Product Management

Idea Development and the Product Design Process Explained

Often potential clients need enlightened into the process of how we transform an idea into a concept. Almost every project…

Alan Draper
September 15, 2014
Product Management

4 Ways to Make Your Product Launches More Like Apple’s

When it comes to product launches, nobody does it better than Apple. Case in point: people have been waiting in…

Connor Brooke
September 9, 2014
Product Management

How to Write Product Descriptions that Actually Sell

Killer product descriptions that induce sales aren’t necessarily hard to write. On the contrary, once you know the formula and…

Connor Brooke
August 20, 2014
Product Management

Combining Machine Learning and Optimization in Supply Chain Analytics

Chief supply chain officers plan to invest in analytics, business intelligence, and other software tools to bring more visibility to…

Connor Brooke
July 1, 2014
Product Management

Knowing When and How to Patent a Product Idea

Many would-be inventors and product designers find it difficult to determine when it's time to move their product or invention…

Jay Leonard
June 5, 2014
Product Management

Ben and Jerry’s Case Study: Putting the Cherry on Top of Product Launches with Digital Marketing

Businesses launching new products are hoping for an immediate impact of their marketing strategies in the form of increased visibility…

Jay Leonard
March 3, 2014
Product Management

A Brief Introduction to the Problems Facing Green Supply Chain Management

You're a major retailer and you've decided that your supply chain is going to go green. It'll be great for…

James Spillane
February 25, 2014
Product Management

Lean: Show Orders the Door!

The entry of sales and purchase orders, and the processing of the related information, are among the most used ERP…

Alan Draper
February 5, 2014
Product Management

Business Tips: Making the Most out of Small Warehouse Space

If you operate a business and have a small warehouse space, you may feel that your business growth is limited.…

Jay Leonard
February 2, 2014
Product Management

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