What’s new in the world of digital media? Some publications are launching on new platforms to get their content in front of readers, while others are experimenting with social and mobile channels to improve reader engagement. And no one can figure out what’s going on with Twitter.
This week on Hacks and Flacks, we discuss everything in our first monthly roundtable with March’s Andrew Grzywacz and Paul Davenport, along with former Hacks and Flacks member Jim Young. We talk about the BBC using Yik Yak to connect with readers, the debut of Quartz’s new messaging app, and how news is becoming less tied to original sites as publishers move to platforms like Facebook Instant Articles, Medium, Snapchat Discover, and Google AMP.
We also cover Twitter’s algorithm update, Bill Simmons’ new media venture, and share our thoughts on how marketers and businesses can similarly experiment with digital media channels to reach their audience.
SHOW NOTES:
- Platforms are eating the internet (Matt Carroll via Medium)
- Is Messaging the Future of News? Quartz Thinks It Might Be (Fortune)
- How will Twitter’s new ‘relevancy over recency’ algorithm affect brands? (The Drum)
- Vox Hires Choire Sicha to Oversee Partnerships With Facebook, Snapchat (Wall Street Journal)
- Bill Simmons’ new digital venture, The Ringer, will launch in mid-March as an email newsletter (Nieman Lab)
- How BBC is using Yik Yak to talk to millennials (and get them to talk back) (DigiDay)