Being the new kid in high school can be a little scary and awkward. Brands today find themselves in a similar position when they tiptoe onto unfamiliar social media networks to market to a younger, savvier audience.

In this week’s episode of “Hacks and Flacks,” Drew Wallace (the lowercase “d” is intentional, as the name is the brand) and Director of Marketing at Roundtown offers advice on how brands can identify their perfect network and audience on social media. Plus, Manny and Jim explore Snapchat’s new Discover feature and consider its potential impact on social media marketing.

The show’s music is provided by Job Creators. Check them out at JobCreatorsBand.com!