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Online Marketing

Online marketing such as paid search and paid media campaigns are an effective way to drive results.  Check out these online marketing tips and best practices.

How to Optimize Your Webinar Landing Page

Are you looking for a powerful way to grow your business and connect with your target audience? If so, you…

Jared Atchison
June 7, 2021
Online Marketing

Google Ads vs. Facebook Ads: Which Is Right for Your Business?

So you’ve chosen a business idea, built your website, and now you need to get the word out. Chances are…

John Bogna
June 1, 2021
Online Marketing

What is User Intent?

A whopping 3.8 million Google searches are conducted every minute. And the search engine works hard to provide the most…

Dan Amankwah
June 1, 2021
Online Marketing

10 Must-Know Things to Know About the Google Ads API Upgrade

Google recently announced that the current Google AdWords API will sunset on April 27, 2022. Anyone using this API will…

Wesley MacLaggan
May 31, 2021
Online Marketing

Google Ads (Finally!) Rolls Out Monthly Spend Limits: What You Need to Know

For years, advertisers have been looking for a way to keep their Google Ads spend under control aside from daily…

Susie Marino
May 31, 2021
Online Marketing

7 Email Copywriting Tips We Swear By (With Examples!)

When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a…

Céillie Clark-Keane
May 30, 2021
Online Marketing

Should You Use the New Google Ads Insights Page? [Pros and Cons]

It’s been a busy past few months for Google Ads updates. The tech giant has been making several tweaks to…

Brett McHale
May 25, 2021
Online Marketing

PPC Advertising: Struggles Faced by Beginners and Old Pros Alike

PPC (pay-per-click) advertising, a name commonly applied to search ads, is a great way to reach prospective buyers when they’re…

Angela Hausman, PhD
May 21, 2021
Online Marketing

The Basics of SEO & PPC Marketing Strategies

Reaching the right audience for your startup or small business is not an easy task. And it doesn’t matter how…

Kim Caro
May 21, 2021
Online Marketing

The 25 Best Ways to Increase Your Online Presence in 2021 (+ Free Tools)

Guys, we spend eight hours a day doing digital activities. That’s more than half the day. More than most of…

Kristen McCormick
May 21, 2021
Online Marketing

How Writers Can Develop an Online Presence: Tools to Promote Freelance Writing and Blogs

Whether the writer's work is published in print or online, having a presence online is rapidly becoming not just an…

Diane H. Wong
May 19, 2021
Online Marketing

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