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Online Marketing

Online marketing such as paid search and paid media campaigns are an effective way to drive results.  Check out these online marketing tips and best practices.

How to Correctly Target Web Traffic to Drive Growth

Many naive entrepreneurs think that all web traffic is created equal. They think that marketing is just about advertising. Consequently,…

Steven Imke
January 17, 2022
Online Marketing

11 Must-Try Landing Page Trends & Ideas for 2022 (with Examples!)

I wouldn’t advocate for jumping on many marketing trends. In most cases, by the time you’ve noticed that every marketing…

Céillie Clark-Keane
January 9, 2022
Online Marketing

4 Online Shopping Trends You Need to Know in 2022

Are you a business owner or marketer who’s interested in growing your online store in 2022? If so, you’re in…

Syed Balkhi
December 22, 2021
Online Marketing

Best Practices for Naming UTM Tags for Reporting

The more data you put in the hands of a marketer, the more informed and strategic their decisions become. Although…

Kristen Deyo
December 14, 2021
Online Marketing

What is Paid Media? Paid Media Can Help Drive Revenue.

Paid media is advertising for your business that you pay for. The most common forms of paid media you are…

Garry Grant
December 13, 2021
Online Marketing

The 10 Biggest PPC Stories of ’21 (& What to Do in ’22!)

Remember that giddy feeling on the first day of class? The instructor hands out the syllabus of everything that will…

Susie Marino
December 13, 2021
Online Marketing

Should We Be De-Prioritizing Engagements in 2022?

That’s an odd headline, isn’t it? After all, engagements are the cornerstone of social media marketing. Why on earth would…

Arik Hanson
December 12, 2021
Online Marketing

How B2C Can Market to B2B Companies in the Holiday Season

Are you a B2C company that wants to boost your holiday sales? One clever and effective way to do this…

Thomas Griffin
December 8, 2021
Online Marketing

How to Manage PPC Campaigns That Compete With Each Other

Avoid internal competition and inflated CPCs by managing three key aspects of your PPC campaigns The more campaigns you run…

Callum Coard
December 6, 2021
Online Marketing

Why Is Pay-Per-Click Marketing Important? 5 Convincing Reasons

Knowing how Pay-Per-Click (PPC) marketing works provides you with the same array of tactics that giants like Amazon, Airbnb, and…

Debra Murphy
November 23, 2021
Online Marketing

6 Facebook Ad Strategies Working for Us Right Now (Post iOS Updates)

A lot of advertisers feared the worst when news of Apple’s changes were made public… and for good reason. If…

Gavin Bell
November 17, 2021
Online Marketing

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