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Online Marketing

Online marketing such as paid search and paid media campaigns are an effective way to drive results.  Check out these online marketing tips and best practices.

The Inconvenient Truth: Are You Failing Your Customers Online?

A special friend was getting married recently and we wanted to get them a gift that was out of the…

Connor Brooke
January 3, 2012
Online Marketing

New gTLDs Aren’t A Threat, But Danger Looms On Another Front

2012 will represent a significant turning point for internet navigation and domain names, as hundreds of new generic top level…

Connor Brooke
December 15, 2011
Online Marketing

Why “Spam Marketing” or “Email Blasting” Always Backfires

Email spam marketing or Email Blasting is the most frustrating and the worst marketing strategy today. The moment, your receivers…

Connor Brooke
December 10, 2011
Online Marketing

5 Questions to Ask Before Creating an Infographic

Infographics are an excellent way to breathe new life into your content marketing and link building efforts. They provide a…

Connor Brooke
December 2, 2011
Online Marketing

7 Ways Doctors Can Improve Their Online Reputation

While you’re busy caring for your patients, it’s easy to forget about the importance of online reputation management for doctors.…

Connor Brooke
November 16, 2011
Online Marketing

Merging Search and Social Media: 5 TIPS from the Experts

Search and Social is the title of the presentation I attended yesterday as part of Digital Capital Week.  The session,…

Connor Brooke
November 14, 2011
Online Marketing

Welcome to the 21st Century: Why YOU Should Be Marketing on the Web

Change is inevitable. Nothing ever stays the same, which goes for marketing as well. Marketing goes as far back as…

James Spillane
November 12, 2011
Online Marketing

On-Page SEO: Eight Techniques for On-Page Website Optimization

While search engines use hundreds of signals to determine how any particular web page should rank for a given search…

Jay Leonard
November 11, 2011
Online Marketing

The Baseball Coach and the Landing Page

Little League "Fall ball" began a few weeks ago, so we're back at the baseball fields multiple times a week…

Connor Brooke
November 7, 2011
Online Marketing

4 Tips to Help Lower Your Website’s Bounce Rate

In my previous Business 2 Community post, I talked about some statistics worth looking into when analyzing your website. One…

Connor Brooke
November 4, 2011
Online Marketing

The Impact of Influence on Social Media Measurement

Analysts love metrics. Specifically, metrics that can be easily selected, tracked and added, which when aggregated provide the raw data…

Jay Leonard
October 4, 2011
Online Marketing

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