The luxury sportswear brand Nike has launched a new metaverse experience on the Polygon network. Nike has unveiled .Swoosh, a new web3 platform offering virtual apparel and other NFT-based products.
In a November 14 press release, the sportswear brands confirmed launching the .Swoosh web3 platform. According to Nike, the new platform is a destination for virtual assets and Polygon-based non-fungible tokens.
Nike Unveils .Swoosh Web3 Platform
Nike officially entered the metaverse industry last year and successfully acquired web3 studio RTFKT before unleashing a collection of virtual sneakers as NFTs in April. Today, Nike is one of the biggest luxury brands in the metaverse.
In that context, Nike has unveiled .Swoosh as part of its efforts to expand in the metaverse. The sportswear brands have equipped the new platform with virtual and NFT capabilities, including future ways for customers to become co-creators and share in digital product royalties.
Nike anticipates using the new web3 platform as a market platform for virtual apparel assets, including t-shirts and sneakers for avatars that users can use in metaverse games. The new platform will utilize web3 techs to allow users to unlock real-world items such as physical apparel and live chats with famous athletes.
Nike To Launch New NFTs In January 2023
Moreover, the new platform will offer NFT exposure ahead of Nike’s much-awaited NFT drop in January 2023. Nike anticipates launching new NFT apparel on Ethereum scaling solution, Polygon blockchain.
According to Nike, the upcoming digital sneakers will sell for less than $50 a pair. Nike launched similar virtual sneakers on the Ethereum mainnet in April. While commenting about the recent .swoosh project, Ron Faris, the general manager of Nike Virtual Studio, remarked:
“We are shaping a marketplace of the future with an accessible platform for the Web3-curious. In this new space, the .Swoosh community and Nike can create, share, and benefit together.”
In a related development, Nike has announced that it will release digital apparel for CloneX NFT avatars. Clonex NFT owners will use new apparel in supported Web3 gaming and metaverse worlds. Nike announced opening up user registrations for the .swoosh project later this week.
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