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Mobile & Apps

What is Bulk SMS?

For those new to Mobile Marketing you may wonder ‘what is bulk SMS’? There are a number of different terms…

Connor Brooke
July 27, 2014
Mobile & Apps

Mobile Shortcodes and Keywords – What’s the Difference?

In a Bulk SMS Marketing campaign the KEYWORD is the word texted to an SMS SHORTCODE, such as 51444 that can be…

Jay Leonard
July 27, 2014
Mobile & Apps

Foursquare Unbundles; Appeals to an Audience Exhausted by Social

I’ve never been big into Foursquare. I tried it out for a bit last summer, but when my scheduled picked…

Connor Brooke
July 25, 2014
Mobile & Apps

5 Reasons Businesses Should Invest in a Mobile App

Despite the rise of mobile traffic, only 28 percent of businesses have a mobile app. Here are five big reasons…

Jay Leonard
July 25, 2014
Mobile & Apps

Forensics Expert Says Apple May Have Admitted to iOS Backdoor

The security of operating systems has always been a touchy subject, and with leaks sprouting front, back, and center, security…

James Spillane
July 23, 2014
Mobile & Apps

Feeling Nostalgic About Old School Photography? Check Out 1-Hour Photo App

Remember those days when you had to wait for hours, or even a day, to get your roll of film…

Alan Draper
July 22, 2014
Mobile & Apps

Smartphone Culture – You need to embrace it!

This past weekend, I attended a couple of College World Series Games and the games were very exciting games. (low…

Jay Leonard
June 18, 2014
Mobile & Apps

How A Mobile App Is A Competitive Advantage For Small Business

Ad Age recently reported that companies like AT&T not only cannot seem to crack mobile advertising, they don’t want to.…

Connor Brooke
June 8, 2014
Mobile & Apps

Why Responsive Web Design Is The Cornerstone To Any Mobile Strategy

In 2010, WIRED magazine’s Chris Anderson and Michael Wolfe declared in an article: The web is dead. Long live the…

Connor Brooke
June 2, 2014
Mobile & Apps

Balancing Mobile App Install Scale & Quality

Recently I got back from ad:tech in San Francisco where I spent the day with one of my clients, youAPPi,…

Alan Draper
June 2, 2014
Mobile & Apps

How to Use Flipagram to Promote Your Brand

Looking for new multimedia ways to enhance your brand's social presence? Flipagram is a mobile app that allows you to…

Connor Brooke
May 31, 2014
Mobile & Apps

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