According to a recent survey we conducted with 1,000 smartphone users in the United States, push notifications are better today…
Mobile & Apps
Mobile & Apps
Whether you call them ‘power users,’ ‘VIPs,’ or ‘whales,’ a small percentage of an app’s users are responsible for most…
Mobile & Apps
To every time there is a purpose, and in a similar way of looking at things there isn’t a huge…
Mobile & Apps
It feels dumb to even call our smartphones phones anymore. A more accurate description would be a supercomputer that fits…
Mobile & Apps
Going to the bank and financial planning ranks closely with getting a cavity filled at the dentist. Banks and financial…
Mobile & Apps
In the previous article in our Mobile Ad Formats Lab series we looked at some important metrics that app publishers…
Mobile & Apps
OVER HALF A BILLION SMARTPHONES WILL BE SHIPPED WITH ‘OUT-OF-THE-BOX ON-BOARD AI CAPABILITIES’ According to the latest research from Counterpoint’s…
Mobile & Apps
Think about the last few retail purchases you made. Were they in-store? Online? For me, they were all via my…
Mobile & Apps
Most of us wouldn’t say we’re psychic, so figuring out which parts of mobile marketing will be the main trends…
Mobile & Apps
The mobile app is becoming the top choice for brands to connect with consumers and for consumers to connect with…
Mobile & Apps