Business growth isn’t always about seeking bigger profits. Sometimes, you need to focus on strategies that improve the efficiency of your day to day operations.
In today’s digital world, marketing automation is a top method to stay ahead of your competitors, whether you’re a well-known brand or a solo business owner. It’s a flexible strategy with many applications that can fit the specific needs of any brand. As technology continues to evolve, marketers have even more chances to automate their path to success.
According to statistics, up to 45% of activities performed by paid professionals can be automated. This consists mostly of menial and repetitive activities such as sending remarketing emails, segmenting new leads, and generating ROI reports.
Below are the telltale signs that you should adopt marketing automation right now:
1. You’re Struggling to Sustain Your Staff
Even though machine learning is advancing at a rapid rate, no technology can replicate the judgment and creativity of the human mind. Still, that doesn’t change the fact that maintaining a full-time staff is incredibly costly. This leads to the first, clear indication that you’re in dire need of marketing automation – the lack of funds to sustain your in-house team.
For example, a marketing consultant costs anywhere from $65 to $300 per hour – excluding the compensation for another member who’ll expedite the strategies. A competitive marketing automation platform, on the other hand, can cost anywhere between $0 and $200 per month.
2. You Don’t Have an Email List
Building an email list is one of the most reliable methods of turning visitors into powerful leads or, better yet, paying customers. Unfortunately, not all brands can spare the time and resources needed for building a populous email list, particularly DIY bloggers and solopreneurs.
Remember that a robust email marketing campaign involves a series of challenges. You need to design attention-grabbing landing pages, build newsletters that are optimized for click-throughs, and measure analytics to improve your campaign over time.
One of the biggest culprits why some online businesses can’t effective build an email list is due to bounce and exit rate. There are lots of reasons why visitors leave your site, most of which are variables that you can improve on and manipulate. Nonetheless, factors beyond your control cause them to bounce away from your site, thus preventing them from signing up to your mailing list.
While opt-in forms are common nowadays, you need to get creative to grab the attention of visitors. This is the reason why exit intent tools work like a charm. It successfully captures the emails of visitors by popping up just before they leave your page with an offer they can’t refuse. Building a list using exit intent technology allows you to increase your conversions and convince them to get your business another look.
3. You Can’t Convert Leads into Sales
Simply put, all your marketing efforts are meaningless if they don’t translate to more sales. If you already spent hundreds if not thousands of dollars on marketing without seeing significant growth in profits, then something is seriously wrong along the nodes of your sales funnel. Maybe you were feeding the audience content they don’t want to see, or perhaps you just failed to engage them in key points of their journey.
Marketing automation can also help pinpoint the barriers to conversion with the help of analytics. You need a platform that can provide you with timely reports and metrics data to help you gauge the effectiveness of your strategies. In turn, these insights will help you take the right steps to mobilize the movement of leads down the sales funnel.
As an automated platform, Moosend allows you to create triggered and time-release emails so you can set your marketing campaigns into auto-pilot. For example, you can send abandoned cart emails to salvage potential leads from slipping away or re-engagement emails to reconnect with unresponsive subscribers.
Apart from the built-in newsletter editor and campaign management features, it also offers an autoresponder tool that enables you to automate emails for follow-ups, remarketing, onboarding, and post-sales service.
4. You Don’t Have Enough Time for Expansion Strategies
Success can be an endless pursuit, which is why it’s reserved to those who can always broaden their horizons. Whenever you feel satisfied with your results, that’s when you should seek even more ways to grow. You just need to overcome a few limitations, including budget, time, and workforce.
By automating repetitive yet relevant tasks in your business, you can start exploring other opportunities to expand or pivot. It’s even possible to automate your entire business so you can start anew with another venture.
5. You Feel Limited with Humans
As valuable as humans are in a business organization, all of them have inescapable limitations that may impact the direction and growth of your company. They require rest, motivation, sustenance, and adequate compensation so they can maintain their productivity. A marketing automation platform doesn’t have any of these constraints – thus, making them somewhat more reliable than a human workforce.
Lastly, take note that marketing automation significantly reduces the likelihood of human error. Everything will be executed on schedule, which leads to faster growth, a dependable brand image, and zero missed opportunities.
Conclusion
Marketing automation could be the key to bringing your business to the next level. But just like everything else in marketing, you need to have a careful approach whenever implementing significant changes in your system. Use the list above as a guide to help you determine when it’s time to jump the gun and begin automating away.