Marketing Automation

Does marketing automation really work? This is a question many small businesses are asking as they try to get the…

Have you ever heard the concept of storytelling with your email marketing campaigns? It’s a pretty complex procedure, but makes…

Small businesses and nonprofit's generally work with limited staff resources, making it challenging to keep up with everything and do…

Everywhere I’ve turned in the last few months, marketing tools seem to be there. From client conversations to sales pitches…

A recent report by Software Advice, a division of Gartner, shows that 98% of businesses they spoke with are looking…

Marketing automation helps small businesses compete effectively with larger companies. By automating tasks like social media and lead generation, small…

Marketers face constant pressure to improve return on investment (ROI) and, therefore, spend a tremendous amount of time and budget…

As a regular reader of this blog, you’re probably familiar with many customer-success practices, from onboarding to churn prevention and…

Things were rather simple when social media mostly meant Facebook and Twitter, and ‘digital marketing’ revolved around flashy banners, email…

Earlier this year, Ascend2 asked B2B marketers how successful they considered their use of marketing automation. Only 25% said they…