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Marketing Automation

Leveraging AI Chatbots as a Marketer and What’s Coming Next?

In the 2000s, search engine optimization (SEO) and search engine marketing (SEM) were dominating the marketing industry. Then in the…

Stella Lincoln
March 17, 2020
Marketing Automation

Business Automation: 13 Time-Saving Productivity Tech Tools

Is being more productive on your to-do list this year? Getting organized, using time more effectively, and getting more things…

Deb Lee
March 15, 2020
Marketing Automation

What Is Influencer Marketing Automation?

With all the talk of influencer marketing, you may be wondering, "what is influencer marketing automation? And how can this…

Amity Kapadia
March 4, 2020
Marketing Automation

Switching from an ESP to Marketing Automation: Make the Move Now

It can be really difficult to find the “perfect” email service provider that matches all your needs, particularly in the…

Connor Brooke
December 16, 2019
Marketing Automation

5 Must-Know Marketing Analytics Trends for 2020

Imagine being able to make smarter business decisions, prevent issues ahead of time, and improve the ROI of your marketing…

Jay Leonard
November 27, 2019
Marketing Automation

What Are Behaviorally Triggered Campaigns and Why Should You Use Them?

Automation can be a marketer’s best friend, and no, it doesn’t replace jobs, it just makes us more effective in…

Alan Draper
November 27, 2019
Marketing Automation

Has AI Finally Arrived for Marketers?

A recent exposé in the Wall Street Journal told the story of Engineer.ai, a company that duped investors and customers…

Alan Draper
November 18, 2019
Marketing Automation

Marketing Automation: Why Your Business Needs It

Do you hate having a messy inbox? Is your calendar filled with endless marketing activities that you’re struggling to find…

James Spillane
October 11, 2019
Marketing Automation

Why Marketing Automation Matters and How to Use it Effectively

In the digital age, in a world where markets are shaped by technological change, companies are constantly evolving. While it…

Connor Brooke
August 22, 2019
Marketing Automation

Tried and Tested Roadmap to Using Chatbots for Conversational Marketing

If you haven't been living under a rock, you've heard of conversational marketing—our top buzzword for 2018. Understand conversational marketing,…

Jay Leonard
August 5, 2019
Marketing Automation

How to Automate Top 5 Areas of Your Business

Nowadays, there’s a much bigger demand for businesses to complete intricate tasks. So, why not turn to automation for help?…

Connor Brooke
July 9, 2019
Marketing Automation

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