Today, many businesses are using marketing automation in their operations. Cision PR Newswire reports that the marketing automation industry is…
Marketing Automation
As marketers, we are always looking for ways to work faster, better, and more efficiently. When I first joined SmartBug®,…
Even the most well-written blog post needs a little help getting over the finish line, and more importantly, in front…
Chatbots are essentially software applications that try to mimic human conversations to carry on a chat with a customer. Chatbots…
Selecting the right customer relationship management (CRM) platform for your business is a decision that should not be taken lightly.…
Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to…
Marketing can be a time-consuming activity. Yes, marketing is vital to almost every business, but if you’re the person responsible…
Influencer marketing has permanently changed the perception of marketing. Previously it was viewed as an experimental idea that would be…
Social media: We all love to hate it ... but let’s face it, we can’t live without it. As marketers,…
Testing is one of the make-or-break stages of software development life cycle, as efficient testing determines the quality of the…