Marketing Automation

It was the end of November, and I was helping a large, global client transition from their old marketing automation…

A recent study by Lenskold Group and The Pedowitz Group reveals some interesting stats about the state of marketing automation…

This post below is a fictional account of a common situation experienced by many marketers when implementing marketing automation. This…

There is a new buzz word in town: Content Marketing. The idea itself has been around for many years but…

According to Q2 Insights (formerly Focus Research), marketing automation software – including popular platforms like Eloqua, Marketo, Hubspot, and Pardot…

Marketing automation software has most definitely changed the game. Just like Muhammed Ali changed boxing. Or Ender Wiggin changed Battle…

There is a lot of discussion about buying marketing automation, but we less often we see information about implementation strategies…