Lori Greiner, affectionately known as the ‘Queen of QVC’ or, as Shark Tank fans call her ‘The warm-blooded shark’, boasts an impressive net worth in 2024.
Lori Greiner’s net worth is now estimated to be at least $155 million and is likely significantly higher.
Greiner’s story is inspirational, mostly because she is a self-made entrepreneur and inventor. She currently holds 120 international patents and is one of the ‘Sharks’ on a leading business reality series in the US, Shark Tank.
Are you curious about how Greiner’s fortune was made?
Keep reading.
Key Highlights: Lori Greiner Net Worth in 2024
- Innovative Inventor: Lori holds over 120 international patents and has developed more than 1,000 products.
- Shark Tank Investments: Her successful investments on Shark Tank include Scrub Daddy, EverlyWell, and Bantam Bagels, significantly boosting her net worth.
- QVC Success: Known as the ‘Queen of QVC’, Lori’s show “Clever & Unique Creations” was a major hit, driving 80% of her sales.
- Diverse Business Ventures: Lori owns a retail business, For Your Ease Only Inc., and has generated over $350 million in sales since its inception.
- Philanthropy: Lori is committed to giving back, supporting various charities and humanitarian organizations.
Lori Greiner Net Worth: Full Breakdown
Despite not being as wealthy as some of her fellow sharks, she brings decades of marketing experience to Shark Tank.
The exact breakdown of her net worth is incredibly hard to nail down, so we can only examine public sources of income, including her deals and salary from Shark Tank.
| Asset | Contribution to Net Worth |
| For Your Ease Only Inc. | Unknown valuation, reportedly earns her $5 million/year |
| Shark Tank | About $1.2 million per season |
| Stake in EverlyWell | Over $80 million |
| Stake in Scrub Daddy | About $60 million |
| Sale of Bantam Bagles Equity | About $9 million |
| Stake in Squatty Potty | About $4 million |
| Public speeches | $50,000-$100,000 per speech |
| Total Net Worth | Well Over $155 million |
Combining all of her most profitable deals from Shark Tank as well as her other ventures, we landed at roughly $155 million as a rough estimate of her minimum net worth. Note that this doesn’t include the valuation of her own retail sales business, For Your Ease Only, the value of which is unknown. Her many investments include her published book and a new production company, which likely contribute millions more.
6 Fun Facts about Lori Greiner
- Lori sold 2,500 earring organizers in just two minutes during her first TV appearance.
- She made her first major product deal with JC Penney.
- Lori joined Shark Tank in its fourth season in 2012.
- Her investment in Scrub Daddy is considered one of the most successful deals in Shark Tank history.
- Lori’s book, “Invent It, Sell It, Bank It!”, was a Wall Street Journal bestseller.
- She is married to Dan Greiner, who serves as the CFO of her company.
Lori Greiner’s Accusations of Exploiting Entrepreneurs
Lori Greiner, known for her successful investments on Shark Tank, faced criticism for her handling of the popular product Scrub Daddy.
While the product turned into one of her most successful investments, some industry insiders questioned the fairness of her deal. Critics claim that Greiner’s terms, while providing visibility and funding, reduced the entrepreneurs’ control over their companies. Greiner’s involvement in this and other ventures raised concerns about the power dynamics between investors and founders, particularly in the competitive world of retail and product development.
Despite the controversy, Scrub Daddy became one of the top-selling products in Shark Tank history, making it a symbol of both success and debate regarding Greiner’s business tactics.
Lori Greiner’s Early Life
Lori Greiner was born on December 9, 1969, in Chicago, Illinois, as one of two daughters to a psychologist (mother) and real estate developer (father). Her parents divorced when she was eight years old.
Lori Greiner earned a Bachelor’s degree in Communication with a focus on Journalism from Loyola University in Chicago. During her college years, she contributed to the Chicago Tribune and developed a passion for writing plays.
It was during this time that she began designing, crafting, and selling costume jewelry.
Greiner is currently married to Dan Greiner, a former assistant controller who now serves as the CFO of Lori’s company.
Lori Greiner Net Worth: A Self-Made Millionaire
Although she grew up in a successful middle-class family, Lori built most of her fortune herself through her creativity and smart business ideas. In 2014, she told Forbes the following:
“I think most people are born being a certain type or have a certain affinity to be better at certain things. I was always a creative person”.
This quality became the base of her success.
Lori Greiner Net Worth: First Breakthrough Success
Greiner’s business journey all began in the mid-1990s when she invented a plastic earring organizer. This invention marked the starting point, and the organizer became the first product of her debut company: For Your Ease Only Inc. The organizer could fit at least 100 earrings.
J.C. Penney recognized the potential of her organizer and started selling it prior to the start of the holiday season. The product quickly gained popularity, allowing her to create more products in various categories including electronics and household items.
In just six months, Greiner secured a deal with JC Penney to expand her product line.
Within a year, she was selling her creations on television. During her first TV appearance, Greiner sold 2,500 organizers in a mere two minutes.
When the earring organizer made its debut on the Home Shopping Network, it was an instant sellout.
Fast forward to the year 2000, and Greiner’s business generated $10 million in sales. This revenue came from products sold not only through JCPenney but also through the Home Shopping Network and Bed, Bath & Beyond.
How Greiner Earned the Title ‘Queen of QVC’
Following the grand success of her jewelry organizer, Greiner made deals with two major brands:
- Home Shopping Network or HSN
- Bed, Bath & Beyond
She eventually ventured into the QVC network, a 24-hour cable channel that runs infomercials. Today, approximately 80% of her sales come from QVC. Once she started appearing on the network, viewers loved her so much that they gave her the title ‘Queen of QVC’.
QVC gave Greiner her own show which aired between 2000 and 2018. The show was called Clever & Unique Creations, and is to this day, one of the longest-running shows on the network.
Lori Greiner Net Worth: Retail Mogul Joins Shark Tank
Her rapid success on QVC eventually earned her a place on the hit show for entrepreneurs, Shark Tank. She joined them in the fourth season in 2012 and she remains a shark into the 15th season this year.
Greiner’s appearances on Shark Tank quickly made her a star if she wasn’t one already. The show also made the audience see her as a trusted entrepreneur and inventor who makes smart decisions and is a good role model for entrepreneurs of all kinds. Her motto is as follows:
“If you are interested, you’ll do what’s convenient. If you are committed, you’ll do whatever it takes”.
Joining her on the panel of business owners and investors are:
- Barbara Corcoran
- Mark Cuban
- Robert Herjavec
- Daymond John
- Kevin O’Leary
Over the years, Lori Greiner has made some of the most profitable investments on Shark Tank. These include:
- Scrub Daddy
- Bantam Bagels
- Squatty Potty
- EverlyWell
- Novel
- Incredible Eats
- Better Bedder
How Much Did Greiner Make Off of of EverlyWell?
One of Lori Greiner’s best investments on SharkTank was in the home health testing startup EverlyWell. She gave the company a $1 million loan for 5% equity in the business. EverlyWell turned into a massively successful business worth billions of dollars, making the loan incredibly profitable for Greiner.
Today, Everlywell’s valuation is around $2.9 billion, which makes the 5% share Lori has in the company worth around $80 million. Assuming the loan has already been paid back, she is up about $80 million on the deal.
How Much Did Greiner Make Off of Scrub Daddy?
In 2014, Lori invested in Scrub Daddy. Scrub Daddy is a company that produces a simple-looking cleaning sponge that changes its texture for better cleaning properties. It has since become one of the show’s biggest success stories. Greiner sold over 2 million sponges in a single day on QVC.
She wasn’t the only one interested in this investment but sealed the deal by offering $200,000 for a 20% stake in the company. She also helped the founder of Scrub Daddy, Aaron Krause, to get the sponge into retail stores, making it more available in many locations in the US.
It’s hard to know the exact profits that Greiner made from Scrub Daddy seeing how this is a privately held company. However, Yahoo! Finance reported in 2022 that the company has sold over 10 million units and Greiner has certainly made a lot of money from the investment.
Greiner’s website indicates over $400 million in retail sales and she has reportedly made over $12 million in profits on top of the $60 million+ stake in the company.
How Much Did Greiner Make Off of Bantam Bagels?
In 2015, Bantam Bagels appeared on Shark Tank and got a $275,000 investment from Lori Greiner in exchange for a 25% stake in the company. Today, their bagels are available in over 9,000 Starbucks locations, online, in grocery stores, and on QVC.
In 2018, T.Marzetti, a subsidiary of Lancaster Colony Corporation bought Bantam Bagels for $34 million. Lori added over $9 million to her net worth from this deal.
How Much Did Greiner Make Off of Squatty Potty?
Another wildly successful deal Greiner made through Shark Tank was with Squatty Potty’s founders. In 2014, Bobby and Judy Edwards appeared on the show to present a bathroom footstool that creates a healthier toilet posture and is designed to alleviate constipation.
Greiner decided to invest $350,000 in the product and now has a 10% stake in the company.
In 2023, Squatty Potty is valued at approximately $50 million, which puts Greiner’s share at over $5 million. On Greiner’s website, it’s claimed that the company has made $222 million in retail sales.
The Success of Lori Greiner’s For Your Ease Only Inc.
To this day, Greiner has developed over 1,000 products in different categories for her company. Her products range from jewelry and makeup organizers to remote controls, cooking supplies, and even clothing.
Greiner now holds over 120 patents for products in the US and abroad. Her company For Your Ease Only has amassed a sales record exceeding $350 million since its inception in 1996.
Lori Greiner’s Awards, Mentions, and TV Appearances
Greiner’s products are featured in magazines like InStyle, The Oprah Magazine, Family Circle, and Woman’s Day.
She’s been profiled as a successful entrepreneur in publications including Financial Times, Forbes, Success, Parade, and Entrepreneur.
In addition to this, Lori has appeared on Bloomberg, CNN, The View, and other programs.
Lori Greiner’s Philanthropy Efforts
Lori Greiner and her company donate a substantial amount of money to different charities every year. She says on her website: “If you’re lucky enough to be successful, you have a responsibility to give back”.
From sponsoring scholarships to college for underprivileged individuals to supporting healthcare workers, she has donated a fortune to good causes. Lori partnered with CharityBuzz and raised over $126,000 toward causes like the Trevor Project, CASA for Children, and the Chicago Police Memorial Foundation.
Every year, Lori Greiner donates to humanitarian organizations including Habitat for Humanity and the Salvation Army. On top of this, Lori is the founder of I Can Be, a program that promotes self-development in kids.
Lori Greiner Net Worth: Other Sources of Income
While the bulk of Lori’s net worth is sourced from Shark Tank (her salary and investments) and her retail product inventions, she also makes a considerable amount of money from her book, speaking engagements, and TV guest appearances. She also owns some real estate that contributes to her net worth.
Lori Greiner’s Public Speaking Career
In addition to her appearances on Shark Tank and her company’s proceeds, Lori is also a speaker for high-profile companies such as IBM, PayPal, Adobe, Chase, and Coldwell Banker. Her speaking fees range between $50,000 and $100,000 per engagement.
Book Sales
In 2014, Lori authored and published the book Invent It, Sell It, Bank It!: Make Your Million-Dollar Idea Into a Reality. Her book was a tremendous success and reached the third spot in the Wall Street Journal’s bestseller list. We don’t know how much she made from the book, however.
Real Estate Investments
Lori and her husband Dan Greiner own a home in Chicago. They own a secondary residence in suburban Philadelphia, conveniently located near the QVC headquarters.
Luxury Car Investments
Greiner also has a collection of luxury cars that includes:
- Mercedes Benz SLS AMG worth $200,000+
- Rolls Royce Ghost worth $330,000+
- Mercedes-Benz C300 Cabriolet worth $59,000+
What Can We Learn From Lori Greiner’s Success?
Lori Greiner’s story serves as an inspiration for aspiring entrepreneurs and creative minds. Her journey began humbly, with a unique product concept, and evolved into a multi-million-dollar business empire.
Greiner’s career should be an inspiration for everyone who is just starting out in business or is struggling to catch their first break.
She showed that all you need to start with is a good idea and the perseverance to see it through. Her ability to pick out the best products and businesses is nearly second to none. She is living proof that achieving one’s dreams is possible, provided one is willing to put in the necessary hard work and dedication.