Beyoncé Giselle Knowles, better known as Beyoncé, is one of the most successful singer-songwriters on the planet. Born September 4th, 1981 in Houston, Texas, she rose to fame during the 1990s as the lead singer of R&B group, Destiny’s Child, which went on to become one of the highest-selling girl group’s in the world.
After the band split in 2005, Beyoncé released her first solo single, Dangerously in Love, which won five Grammy Awards and quickly established her as a leading solo singer. Today, with a career spanning 19 years and more than 100 million records sold, she is regarded as one of the greatest entertainers and bestselling artists of our time.
This hugely influential, intelligent woman can teach us so must about how to run a business – with magnificent success. Read on to learn her secrets…
- Partner up
Although Beyoncé is a powerful solo artist, she could not have got to where she is today without the success of Destiny’s Child. Despite her current level of success, she continues to collaborate with countless artists including Coldplay, Nicki Minaj and of course, her husband Jay Z. collaborating with other artists creates exposure for Beyoncé in a deep, meaningful and impactful way.
Throughout the journey to success, we must not forget those around us. It’s often said that two heads are better than one, so don’t be afraid to collaborate with others to give your brand a boost in the right direction. Collaborative opportunities can seriously connect to your brand with a much wider audience on a brand new level, giving you a larger market share as a result. Just choose your partnerships carefully to ensure they have the power to elevate your brand.
- Work hard
Beyoncé is renowned for being a hardworking, passionate woman who doesn’t stop until she’s completely satisfied with the end result. When creating the music video for “Run the World,” she worked tirelessly to find the right dance moves to fit her music and video. After five months of searching for Mozambican dance group, Tofo, she flew them out to California to teach her and her team their dance moves and appear in her video. Through sheer determination and hard work, she satisfied her mission to create an outstanding and memorable music video – and this is what Beyoncé does in every area of her business.
When you care about your work, your passion and enthusiasm for your brand will naturally shine through. You’ll be willing to put in the extra hours and take risks, simply because your brand – and your job, excites you.
- Cause a stir
Around 24 hours before Beyoncé’s scheduled halftime appearance at this year’s Superbowl 50, she released her new single and video, Formation, free to the public. This genius business strategy raised the bar for the upcoming show, creating immense anticipation amongst her fans. Following her performance at the Superbowl, she then announced her upcoming stadium tour!
Creating anticipation amongst your customers and clients keeps them on their toes, which leads to greater levels of engagement with your brand. When your audience is excited about your latest message and you follow through with something exciting, this will easily lead to more conversions and better sales, thus resulting in stronger profits.