High customer expectations mean that it’s becoming ever more important for marketers to be able to optimise every touchpoint along…
Integrated Marketing
Integrated Marketing
Lately, I’ve become more and more frustrated with local companies. My family and I have lived in three different cities…
Integrated Marketing
We all know sales and marketing alignment is extremely important. This Kapost article references an Aberdeen Group stat that “Companies…
Integrated Marketing
One of the best examples of integrated marketing communications is a plan so smooth and perfectly carried out that it…
Integrated Marketing
Are you struggling to turn your B2B leads into sales? Well, you’re not alone. Take a look at this alarming…
Integrated Marketing
According to MarketingProfs, “email is thriving, not perishing, in our social media-loving age.” In fact, publishers can take advantage of…
Integrated Marketing
We have been pondering new ways to express the importance of aligning the premium content on your website with your…
Integrated Marketing
Disagreements in operational definitions are one of the biggest contributing factors to sales and marketing misalignment. And getting these two…
Integrated Marketing
What is demand generation? Demand generation is integral to the ongoing health and success of your business. In its least…
Integrated Marketing
Traditionally, integrated campaign forecasts begin with a campaign flow or funnel, built front-to-back. Impressions to clicks, clicks to site visits,…
Integrated Marketing