To snap, or not to snap? That is the question many brands and marketers are currently asking. Snapchat has been around since 2011 but the direct messaging app is suddenly grabbing marketers’ attention thanks to their heavy-hitting stats: 30 million users, 80% of which are between 18 and 25 years of age. In their 2014 marketing deck, Snapchat claims users send over 700 million photos and videos on a daily basis.
While these staggering figures are hard to ignore, successful brands know they can’t be everywhere and need to prioritize their social marketing efforts. Snapchat is an obvious choice for brands focused on the Gen Z audience but brands with an older demographic may want to consider current limitations and marketing opportunities within the app before onboarding.
Brands like DoSomething.org, 16 Handles and Seventeen Magazine are already doing impressive marketing on Snapchat. Take this infographic quiz to find out if Snapchat is a good fit for your brand too.
