Blueprint Gaming Secures Swiss Market Entry Through Strategic Partnership with Swiss Casinos

UK-based slot developer Blueprint Gaming has officially entered the Swiss iGaming market through a strategic partnership with Swiss Casinos, the country’s leading gambling operator. Announced on April 9, 2025, this landmark deal brings Blueprint’s extensive portfolio of premium slot content to Swiss players for the first time, marking a significant expansion of Blueprint’s European footprint.

The partnership introduces Blueprint’s iconic branded titles and proprietary slots to the Swiss market, including popular games like Rick and Morty™: Strike Back, The Flintstones™, and ted™ Afterparty. Swiss players will gain access to these titles through Swiss Casinos’ online platform, significantly enhancing the operator’s digital offering.

Key Takeaways

• Market Expansion: Blueprint Gaming enters Switzerland for the first time, continuing its European growth strategy for 2025.
• Premium Content: Swiss players gain access to Blueprint’s portfolio of 500+ titles, including popular branded games.
• Strategic Partnership: Deal with Swiss Casinos provides immediate access to Switzerland’s largest operator and its established player base.
• Initial Game Selection: Launch includes Rick and Morty™: Strike Back, The Flintstones™, and ted™ Afterparty, with more titles to follow.
• Regulatory Compliance: Entry follows Blueprint’s pattern of expansion into regulated European markets after previous launches in Italy, Sweden, and Germany.
• Growth Opportunity: Switzerland represents a prosperous iGaming market with strong revenue potential for Blueprint’s content.

Blueprint’s Strategic Expansion

This Swiss market entry represents another step in Blueprint Gaming’s ambitious international growth strategy. As a member of the Merkur Group, Blueprint has systematically expanded its presence across regulated European markets in recent years, with Switzerland representing a logical progression following successful launches in Italy, Sweden, and Germany.

Samuel Haggblom, Director of Key Accounts at Blueprint Gaming, emphasized the strategic importance of the partnership: “We are excited to partner with Swiss Casinos and mark our entry into Switzerland’s prosperous iGaming market, bringing our iconic and ever-expanding portfolio to a new pool of players.”

Haggblom further highlighted the deal’s significance for Blueprint’s broader objectives: “Launching with the country’s leading operator demonstrates our ambitious plans for 2025 as we seek to elevate Blueprint’s global footprint. We believe our diverse portfolio of games will resonate with a wide range of players, delivering increased engagement for Swiss Casino.”

Industry analysts note that Switzerland represents a particularly attractive market for slot developers, with its combination of high player values, strong regulatory framework, and digital-first gaming culture. Blueprint’s entry through Swiss Casinos provides immediate access to a substantial share of the market, accelerating the company’s expansion timeline.

Swiss Casinos: Market Leader Enhances Digital Offering

For Swiss Casinos, the partnership significantly enhances its digital content portfolio at a time when online competition in the Swiss market continues to intensify. As one of Switzerland’s most established gambling operators, Swiss Casinos operates four prominent land-based casinos in Zürich, Schaffhausen, Pfäffikon, and St. Gallen, with the Zürich location standing as Switzerland’s largest casino featuring a 3,000-square-meter gaming floor, 400 slot machines, and 26 gaming tables.

The operator’s strong market position was recently reinforced when it received license extensions to operate in Zürich, St. Gallen, and Pfäffikon through 2044, while also securing approval for a new location in Winterthur from 2025. With CHF187.7 million in gross gaming revenue generated in 2023, Swiss Casinos remains a dominant force in the Swiss gambling landscape.

Patrick Mastai, Director Online Casino at Swiss Casinos, expressed enthusiasm about the partnership: “Integrating Blueprint’s content onto our online platform is extremely exciting as it sees us gain a host of the most beloved games collections from the industry. As an industry leader ourselves, it remains a priority to provide our players with engaging content that drives acquisition and retention rates, and we look forward to gauging the reaction from our player bases.”

The addition of Blueprint’s content addresses a strategic priority for Swiss Casinos as it continues to enhance its digital offerings. The operator has systematically expanded its online game portfolio through partnerships with premium content providers, with Blueprint representing a significant addition to its lineup.

Content Strategy and Player Impact

Blueprint’s initial content rollout for the Swiss market has been carefully curated to maximize player appeal, combining popular branded titles with proprietary content that has performed well in similar European markets. The launch lineup includes:

Rick and Morty™: Strike Back

This latest addition to Blueprint’s successful Rick and Morty™ series builds on the popularity of the Adult Swim animated series. The game features Blueprint’s signature Megaways™ mechanic, multiplier wilds, and a bonus round based on the show’s interdimensional adventures. Previous Rick and Morty™ titles have consistently ranked among Blueprint’s top performers across European markets.

The Flintstones™

Blueprint’s faithful adaptation of the classic animated series offers nostalgic appeal combined with modern gameplay features. The 5-reel slot includes character-specific bonus features, multi-level progressives, and Blueprint’s Jackpot King progressive pot system, which has delivered multimillion-euro payouts in other European jurisdictions.

ted™ Afterparty

Building on the success of Blueprint’s original ted™ slot, this sequel based on the irreverent comedy film features enhanced graphics, expanded bonus features, and the Thunder Buddies Free Spins that made the original a player favorite. The game’s adult humor and high-volatility math model target experienced slot players seeking engaging content.

Industry analysts note that Blueprint’s branded content strategy has proven particularly effective in new market entries, with recognizable intellectual properties driving initial player acquisition before proprietary content builds dedicated followings. The studio’s library of over 500 titles ensures Swiss Casinos can continually refresh its Blueprint offering with new content.

Market Context and Competitive Landscape

Blueprint’s entry comes during a period of significant evolution in the Swiss iGaming market following the implementation of the Money Gaming Act, which legalized online gambling but restricted operations to established Swiss casino license holders. This regulatory framework has created a highly competitive but controlled market environment dominated by partnerships between international content providers and local operators.

Several other major slot developers have recently secured Swiss market access through similar partnership arrangements, including Wazdan’s expansion through GamrFirst and Play’n GO’s collaboration with Grand Casino Luzern. Blueprint’s entry with Swiss Casinos represents one of the larger content deals, given both parties’ significant market positions.

The Swiss online casino market has shown strong growth since regulation, with annual revenues exceeding CHF400 million in 2024. Industry projections suggest continued expansion as operators enhance their digital offerings and player adoption increases. Blueprint’s content portfolio, particularly its branded titles and jackpot products, aligns well with current player preferences in the Swiss market.

Technical Implementation and Rollout Strategy

The integration of Blueprint’s content onto Swiss Casinos’ platform has been completed ahead of the April 9 announcement, with games available to Swiss players immediately. The technical implementation leverages Blueprint’s standard Remote Gaming Server (RGS) architecture, which has been certified for compliance with Swiss regulatory requirements.

According to industry sources, the initial content release will be followed by a phased rollout strategy, introducing new titles from Blueprint’s catalog on a regular schedule throughout 2025. This approach allows Swiss Casinos to maintain marketing momentum while gathering player data to optimize future content selections.

The partnership also includes Blueprint’s promotional tools suite, enabling Swiss Casinos to offer cross-game tournaments, prize drops, and jackpot campaigns specific to the Blueprint portfolio. These engagement tools have proven effective in other European markets for maintaining player interest beyond initial game launches.

Future Outlook and Growth Potential

Both Blueprint Gaming and Swiss Casinos have signaled intentions to deepen their partnership beyond the initial content integration. Industry analysts anticipate that Blueprint’s D.O.X™ social tournaments and Jackpot King progressive system will be implemented in subsequent phases, further enhancing the player proposition.

Samuel Haggblom indicated that Switzerland represents an important component of Blueprint’s 2025 growth strategy: “This partnership with Swiss Casinos exemplifies our commitment to bringing our content to regulated markets across Europe. The Swiss iGaming sector offers significant potential for our diverse game portfolio, and we’re confident that players will respond enthusiastically to our unique blend of branded and proprietary content.”

For Swiss Casinos, the Blueprint partnership enhances its competitive positioning in Switzerland’s evolving digital gambling landscape. As online competition intensifies following market regulation, content differentiation has become increasingly important for player acquisition and retention.

Gaming industry observers note that Blueprint’s entry could potentially accelerate content innovation in the Swiss market as competitors respond to the expanded game selection now available through Swiss Casinos. This dynamic typically benefits players through increased game variety and promotional activity as operators compete for market share.

The successful implementation of this partnership may also provide a template for Blueprint’s entry into other regulated European markets where similar licensing frameworks exist. The company has historically leveraged successful market entries as case studies for subsequent expansion efforts.

Conclusion: A Strategic Win for Both Parties

Blueprint Gaming’s Swiss market entry through Swiss Casinos represents a strategic win for both companies, combining Blueprint’s premium content portfolio with Swiss Casinos’ market leadership and established player base. The partnership enhances Swiss Casinos’ digital value proposition while providing Blueprint access to a prosperous regulated market.

As Samuel Haggblom summarized: “This partnership exemplifies our approach to international expansion—identifying market-leading operators in regulated jurisdictions and delivering our proven content portfolio to their players. We’re confident this collaboration with Swiss Casinos will deliver exceptional results for both parties.”

The success of this partnership will ultimately be measured by player adoption, game performance metrics, and revenue generation—outcomes that both companies appear well-positioned to achieve given their respective market credentials and the strategic alignment evident in this collaboration.

References

• SIGMA World. (2025). “Blueprint Gaming Enters Switzerland with Swiss Casinos.”
• Gambling Insider. (2025). “Blueprint Gaming Enters Swiss Online Market via Swiss Casinos Partnership.”
• European Gaming. (2025). “Blueprint Gaming Secures Switzerland Market Entry with Swiss Casinos Partnership.”
• iGaming Today. (2025). “Blueprint Gaming Secures Switzerland Market Entry with Swiss Casinos Partnership.”