New Betting Sites UK – The Best New Sportsbooks December 2024

We review the best new betting sites available to UK players. In our list, you’ll find excellent sign-up bonuses and generous rewards for existing players. Whether you’re looking for a horse racing bookie, or somewhere new to open an account to place your football bets, you’ll be set with these new bookies.

Top Rated UK Betting Sites December 2024

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Betgoodwin UK	50% Of First Day Losses Back As A Free Bet Up To £25	50% Of First Day Losses Back As A Free Bet Up To £25 Newly launched UK online bookmaker Great bookie for betting on horse race Fast payout on winnings	9.7 Betgoodwin UK	Play Now NO CODE REQUIRED	New customer offer only. Must have a minimum of 3 bets of £10 at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. Free bets must be used in their entirety and stakes are deducted from returns. If this promotion is withdrawn it will not impact any qualifying bet you have placed during promotional period
Bzeebet	Bet £10 get £10 free bet	Bet £10 get £10 free bet Innovative sports betting site powered by one of the top sports betting leading platforms Exciting betting features, including Combo Boosts, Cash Outs, and the revolutionary Bet Builder Rewarding daily promotions for both casino and sports players	9.6 Bzeebet	Play Now NO CODE REQUIRED
Luckster	Exclusive Offer Bet £10 Get £10	Exclusive Offer Bet £10 Get £10 User-friendly interface Wide range of sports events A variety of betting options	9.5 Luckster	Play Now NO CODE REQUIRED	Standard Welcome Offer terms(Bet 10 Get 10): This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet
Zetbet	Welcome Offer Bet £10 Get £10	Welcome Offer Bet £10 Get £10 Multiple payment options Opportunity to maximize winnings Live streaming option	9.5 Zetbet	Play Now NO CODE REQUIRED	18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
Betzone	Up To £60 in Free Sports Bets & Up to 50 Free Casino Spins	Up To £60 in Free Sports Bets & Up to 50 Free Casino Spins A trusted British brand with 20+ years experience Regular bonuses for active customers Massive Sportsbook, huge slots Casino & Live Casino tables from the best suppliers.	9.5 Betzone	Play Now NO CODE REQUIRED
Mr. Play UK	100 free spins + up to £200 bonus	100 free spins + up to £200 bonus Generous welcome package Offers scratchcards App available for both iOS and android	9.5 Mr. Play UK	Play Now NO CODE REQUIRED	18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. Click to see full T&Cs Bonus Policy and Terms of Service
Vibe Vegas (Tebwin UK)	Bet £10 Get £30 Free Bet	Bet £10 Get £30 Free Bet New launched UK Bookmarker Cash prizes for top wagering customers Competitive odds & array of markets	9.5 Vibe Vegas (Tebwin UK)	Play Now NO CODE REQUIRED	New players only. Minimum stake £10, minimum odds 2, stake not returned. 1X wagering the winnings from the Free Bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free Bet is valid for 7 days from issue. Max conversion: £200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply
Vegasland	Welcome Offer Bet £10 Get £10	Welcome Offer Bet £10 Get £10 Generous Welcome Bonus Wide Range of Sports and Markets Live Betting and Streaming	9.5 Vegasland	Play Now NO CODE REQUIRED	18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
Hey Spin UK	Bet £15 Get a £15 Free Bet	Bet £15 Get a £15 Free Bet Classic sportsbook with casino VIP program Extensive live casino offering	9.5 Hey Spin UK	Play Now NO CODE REQUIRED	New Players only. Max. Free Bet Token amount: £15. Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15. Full T&C's apply.
21LuckyBet UK	Bet £20 & Get £50 Free Bet	Bet £20 & Get £50 Free Bet 2022 launched UK bookmaker Useful results Centre stats Comprehensive coverage of eSports	9.5 21LuckyBet UK	Play Now Copied FBSBET Copy	18+ | UK New Players Only | Opt-in Required | Min £20 qualifying bets, stake not returned | Free bet – one-time stake of £50, min odds 1.7, stake not returned | Bonus Code: FBSBET | 1X wager the winnings | Wager from real balance first | Wager calculated on bonus bets only | Max conversion: £200 | Valid for 7 Days from issue | Excluded Skrill & Neteller deposits | Withdrawal requests voids all active/pending bonuses | Full Terms apply

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Reviews of UK New Betting Sites

Are you curious how we reached our recommended site ratings? Learn more about the best new bookies UK bettors can enjoy by reading our reviews below.

1. BetGoodWin – Best All-Around New Sports Betting Site

Owned by Goodwin Racing Limited, BetGoodWin was founded in 2023. As you might expect from a fresh face on the sportsbook scene, they have a modern take on payments with a wide variety of methods supported. There’s equal variety in terms of the amounts of sports covered, with the live betting and horse racing wagering sections attractively presented.

New users will get a generous welcome bonus, while existing ones get free bets, cashback, and access to fun betting tournaments. BetGoodWin is our pick from the new UK sports betting sites on offer today.

2. BzeeBet – Bet £10 and Get a £10 Free Bet

Although BzeeBet is one of the best new online bookmakers in the UK to recently launch, it’s operated by the experienced Aspire Global International Ltd.

There’s an extensive selection of sports and esports to choose from, while those wanting casino and live casino action are also catered for. Football lovers will definitely find plenty of betting options and market depth at their disposal.

There is a healthy choice of available payment methods and players also have various promotions to enjoy, such as bonus spins and Free Bet Thursdays.

3. Luckster – Bet £10 and Get a £10 Free Bet

Luckster was only established in 2022 and is owned by the well-established Aspire Global International Ltd. It’s also reassuring that Luckster Sport has licenses from the UK Gambling Commission and Malta Gaming Authority.

Despite being one of the new UK betting sites to appear recently, Luckster already features a wide array of sports, with football and tennis getting excellent coverage. In addition, there are also many niche sports to choose from and a good selection of Esports.

You will also find plenty of live in-play betting offered across a wide array of sports. There is also a casino option for when you want to add some variation to your betting.

4. ZetBet.com – Bet £10 and Get a £10 Free Bet

ZetBet.com is another site powered and operated by Aspire Global International Ltd, so comes with coveted licenses from both the Malta Gaming Authority and UK Gambling Commission.

It was established in 2022, making it a relatively new betting site in the UK. Although there’s no dedicated mobile app, the ZetBet.com Sports site will work perfectly well from your mobile device. The site is super easy to navigate, with each area clearly signposted.

There’s a wide selection of sports to choose from, with tennis coverage being particularly strong. There is also a ZetBet.com casino option for those looking for extra betting variety.

5. Betzone – Bet £30 and Get £10 in Bonuses

Although established way back in 1973 with traditional physical betting shops, Betzone has only been online since 2020. Their new UK betting site is operated by Playbook Gaming Ltd.

Betzone doesn’t cover as many sports as some of their peers but all the most popular sports are here, with football and particularly horse racing especially getting good support. There is also extensive live streaming of horse racing in the UK and Ireland.

Mobile apps are available for Android and iOS users, although the mobile site is perfectly fine should you prefer. There is also a casino option on the site for those looking for a little variation.

How We Rank New UK Bookies

You might be wondering how we rank the new UK betting sites available online. Here are some of the criteria that our experts consider:

✅ Bonuses and Promotions

We tend to find that new betting sites offers are pretty generous and very often are at least equal to those from more established brands. When a new betting company launches they are generally looking for ways to make themselves attractive to users and a big welcome offer is one way to catch the eye. You should also look out for a variety of promotions to be available for existing users.

✅ Customer Service and Security

A concern that many people have when signing up with brand new betting sites is whether they will be able to offer useful customer service and provide sufficient levels of security. If they have only recently launched and don’t have much of a track record and few reviews, it’s understandable that this should be a worry. All of our recommended new UK online bookies are safe, secure and give reliable customer service.

✅ Extra Features and Mobile

When new UK bookies launch, they are not always as packed with features as more established sportsbooks. That’s understandable, but you nevertheless expect some features to be available, with Bet Builder, Cash Out, and live streaming being the important ones. As time goes by, all of these and more should be available, but it’s not always reasonable for them to exist on-site from launch. The same is true of mobile apps.

✅ Markets and Odds

Another area where new bookmakers online have to compete with established brands is the depth of events covered and the value of odds. Again, don’t expect new betting sites to be able to compete on a par with older companies, but rather to show a commitment to covering plenty of sports, with a wide range of markets and for the odds to be competitive.

✅ Payments and Fees

You find that many new online betting sites are quite progressive when it comes to offering a range of payment methods. Older bookies can take time to provide more modern services. You should look for a variety of options for deposits and withdrawals to be available, including options that make for quick transactions such as eWallets and cryptocurrencies. As well as the speed of payments, a lack of fees is also desirable.

Best New Betting Sites UK by Category

New online bookmakers sometimes focus on one area instead of trying to master everything at once. It lets them build up a customer base, iron out any glitches in their system, and develop a reputation for quality gambling. We’ve listed our top sites for several key categories below:

Key Features of the Top New UK Bookmakers

It’s important to consider the features available at a betting site before you create your account. You don’t want to go through the registration process only to find the sportsbook doesn’t meet your needs. Check our quick reference table below to find out what’s on offer at our recommended sites:

Site	Bet Builder	Cash Out	Live Streaming	Mobile App
BetStorm
Rhino Bet
BetGoodwin
Tebwin
Betmorph
SBK
Mr.Mega
HeySpin
All British Casino
VegasLand

New Betting Sites Offers & Promotions

One of the ways that new betting sites stand out from the more established crowd is with a good range of betting offers and regular promotions. Providing betting bonuses and new and existing customer promotions is essential. We’re going to run through some of the deals that you can expect to see and point you toward the new sports betting sites in the UK where you can find such offers.

Acca Insurance & Boosts

Accumulator bets are very popular amongst punters, especially when it comes to football. Bettors can add a few selections together to make for a fun afternoon, where they have an interest in several results rather than just looking out for their favourite team. As enjoyable as accas are, it can be annoying if you get the majority of your selections right, but then have one or two let you down.

Acca Insurance will see your stake returned if only one of your choices is a loser. Another popular promo is an acca boost, where the more selections you choose, the bigger the extra boost to your winnings you can receive. Some sites even have an Acca Club where you qualify for bonuses.

Bet & Get Offers

This is a type of promotion that is especially common with new customer offers from new betting sites. You open an account and bet a certain amount and in return, you get a bonus, often in the form of a free bet.

Many of these types of offers will 100% match the total of your first deposit and bet, but some will multiply your initial outlay by an even greater percentage.

Deposit Bonuses

Deposit bonuses are similar to bet and get deals. Rather than the bonus amount being based on how much you bet, it’s calculated based on your initial deposit. You’ll generally still have to place some bets before you can make any withdrawals, so in reality they’re very similar types of promotion. There may be deposit method restrictions in place you need to be aware of too.

Sportsbooks will also sometimes give deposit bonuses to existing users. Often known as reload bonuses, bookies will regularly add a percentage bonus to a qualifying deposit.

Enhanced Odds

A smart way for new betting sites to attract fresh punters is with enhanced odds offers. Prices are boosted beyond their normal level, giving extra value to the player. Many sites have a special section that features several enhanced odds offers every day.

They are also usable to promote a big event that a bookie knows will attract plenty of interest, such as a big Champions League match.

Free Bets

As mentioned, free bets are often given out by new betting sites as part of their welcome deals. Sometimes you’ll have a free bet for a relatively large amount like £20 or £30, while sometimes a bonus amount is made up of more than one free bets, such as two or three ones worth £10 each.

They’re also given out to existing users, generally with some kind of condition attached. So you might have to bet on a certain football game and as a reward you will receive a free bet to play on the match in-play.

Money Back Deals

If you bet regularly, a fact of life is that you will lose from time to time. Bookmakers can take the edge of such losses by giving you cashback. So a bookie might give you 10% cashback on any losses, each week, for example. You can also get moneyback deals where you receive your stake back – often as a free bet – if you place a wager and there’s a certain outcome.

So you might get your money back if you bet on a football match and it finishes 0-0, or a horse race if your pick finishes second behind a big outsider.

Pros & Cons of New Bookmakers UK

We feel that there are a lot of benefits to using new sports betting sites, while there are also a few drawbacks. Here are our pros and cons of using new UK bookmakers.

What to Look Out for at New Bookies Online

With so many new bookmakers UK punters use now available, there’s a great variety to choose from. So what would be the qualities that we’d like to see from the perfect new site? For starters, they’d have a very generous welcome bonus and a varied array of regular offers and ongoing promotions for existing users.

A wide variety of sports would be covered, including traditional ones that UK punters love to bet on such as football, cricket, and horse racing, along with new ones like eSports. There would be in-depth market coverage of events, with value odds that compared to those on offer from established bookies. Both pre-event and in-play betting would be treated as equally important.

When it comes to features we’d like to see Bet Builder, Cash Out, live streaming, and mobile apps. The site design would be clear, attractive and make it easy for users to navigate. Payment methods would be plentiful and customer service would be available 24/7 through a variety of contact methods. Needless to say, the site would be extremely safe and secure.

We’re not sure if any of our recommended new betting sites quite reach this level of perfection, but there’s plenty that come close!

New Betting Sites UK for Horse Racing

The UK gambling industry was built on the back of horse racing betting and it remains popular in the modern age. With a busy schedule in the UK and Ireland, which features several different meetings every day of the week, horse racing is the lifeblood of many bookmakers. New sportsbooks that really cover horse racing in-depth will also feature meetings from around the world, including countries like Australia, France, and the USA.

Without making a commitment to horse racing, new betting sites have no real hope of ever becoming more than a niche player on the British online betting scene. Live streaming of UK and Ireland meetings is ideal, as are Best Odds Guaranteed for all daily races. Here are our recommended new UK bookmakers for horse racing right now:

1. BetGoodwin – 50% Of First Day Losses As A Free Bet Up To £25
2. SBK – Bet £10 Get £10 In Free Bets
3. Rhino Bet – Bet £25 Get £25 Free Bet + 25 Free Spins

Payment Methods on New Bookmakers

Older online bookmakers can take time to adopt new payment methods. That’s understandable, but with new betting sites UK punters have a right to expect them to launch with an array of modern payment types. Here are some that you should expect to see.

✅ Bank Transfers

Being able to move money directly back and forth between your bank account and one of the many new UK online bookies, is the ultimate convenience. One way to do that is via bank transfer. It’s a very secure method and if you are moving large sums of money, it can be the way to go. However, it’s not the fastest method, with both deposits and withdrawals sometimes taking some days to go through.

✅ Debit Cards

A more popular method of payment than bank transfers is using debit cards. With this method you can send money between your bank account and new online betting sites, much quicker than is the case with bank transfers. Deposits from card payments are instant, though withdrawals can take up to five business days.

✅ E-Wallets

One of the fastest methods available at new betting sites is e-wallets. You can send money to and from your bank account to the e-wallet and then make payments to your bookie from there. New gambling sites with PayPal and other e-wallets as payment methods give you instant deposits and withdrawals that generally process within 48 hours.

✅ Cryptocurrencies

Some people like e-wallets as you don’t have to give your bank or card details to your bookmaker. Another discreet payment method is cryptocurrencies. More and more new UK betting sites accept cryptocurrencies such as Bitcoin. Crypto gambling gives the advantage of instant deposits and withdrawals.

Tips for Getting the Most out of New Bookies

If you’re ready to sign up with some new betting sites then it will be useful to have some general tips and strategies to fall back on. Here are some factors that will help you to be profitable when online gambling in the UK today.

Conclusion

We hope you enjoyed our guide to UK new betting sites. As you’ll have learned, there are plenty of quality options emerging all the time for punters in the UK. Of the current crop of new sites, we recommend BetGoodWin above all others.

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