Novak Djokovic Net Worth 2024: How the Serbian Made Over $250 Million

Novak Djokovic’s net worth is jaw-dropping. As of 2024, we estimate his net worth to be over $250 million and expect it to increase rapidly in the coming years. The seven-time Wimbledon champion began his professional career in 2003 and has made it to Tennis’s “GOAT” debate.

The Serbian’s wealth consists of career earnings, endorsement deals, and investments in different sectors. Read on to learn more.

Novak Djokovic’s Net Worth: Complete Breakdown

Djokovic has dominated Tennis for over two decades, earning over $150 million. The Tennis superstar also has off-court earnings from lucrative endorsement deals and savvy investments in real estate, startups, and hospitality. While much of the information is not public, we have used the available public information to provide the breakdown for our readers.

Novak Djokovic Net Worth: Early Life and Education

Novak Djokovic was born on May 22, 1978, in Belgrade, the capital city of Serbia. He was born to father Srdan Djokovic and mother Dijana Djokovic, who owned Family Sports, a company that operated a Tennis academy and three restaurants.

The Tennis maestro grew up alongside his two siblings – Marko Djokovic and Djordje Djokovic. Novac met his wife, Jelena Ristic, in 2005, dating for 8 years before tying the knot in 2013. The couple have two children – Stefan and Tara.

Unlike Djokovic’s father and aunt, who were professional skiers, Novak was identified as a Tennis prodigy from the age of 4. When he was 6 years old, he was spotted by the legendary Tennis player Jelena Gencic at his parents’ Tennis academy. This was a turning point for Djokovic, as Jelena guided him for the next six years.

When he was 13, Djokovic was sent to Pilic Academy in Germany, where he pursued higher levels of competition. In 2001, he started playing internationally, winning three titles. He was a champion in European singles, doubles, and team competitions. At the age of 16, Djokovic had won five ITF tournaments, becoming the 40th-best junior Tennis player in the world.

Novak Djokovic Net Worth: Joining the Ranks of the Richest Tennis Players in the World

Djokovic’s journey has been both inspiring and financially rewarding. Despite being involved in the Yugoslav wars in the early 1990s, the Serbian player has gone from strength to strength, becoming one of the wealthiest Tennis players in the world.

Let’s see how Novac Djokovic’s career earnings reached over $250 million:

Novak Djokovic Career: The Beginning

The world started paying attention to Djokovic in 2003 when he began taking part in ATP Challenger Series tournaments. He won his first ATP title in 2006 and was ranked among the top 100 Tennis players at 18. A year later, he became one of the top 10 Tennis players after winning his first Master Series in Montreal.

In 2007, Djokovic made his way to the semifinals of the French Open and Wimbledon. He almost won his first Grand Slam title at the US Open but lost to Roger Federer, a Swiss Tennis player. The Serbian bagged his second Masters Series title in Montreal after beating the top 3 players, including Roger Federer, Rafael Nadal, and Andy Roddick. This impressive performance placed him at number 3 in the world.

The First Grand Slam Title

Djokovic won his first Grand Slam title at the 2008 Australian Open after beating Jo-Wilfried Tsonga from Germany. This exemplary performance made him the first Serbian player to win a Grand Slam Singles title. Later that year, he represented his country at the 2008 Beijing Olympics, winning the bronze medal in singles Tennis.

The Legend Continues to Rule the Tennis World

Djokovic was unstoppable at the beginning of 2010. In late 2010, he led the Serbian national team to win the Davis Cup trophy, the first one in Serbian history. He also made history in 2012 after winning 43 tournaments back to back.

Djokovic also won the US Open, Australian Open, and Wimbledon in 2011, becoming the number one Tennis player in the world. These three Grand Slam titles made the Serbian Tennis player $12.6 million richer. In 2012, Novak won the Australian Open singles title, pocketing over A$2.3 million.

Djokovic made it to the 2012 Wimbledon semi-finals but was defeated by his long time Swiss rival, Roger Federer. Federer won the Wimbledon final against Andy Murray, a former British professional Tennis player. That same year, Djokovic made it to the US Open final, but he lost the match to Murray after five sets.

2013 was another great year for Djokovic. He won the 2013 Australian Open Singles title for the third year in a row, pocketing $2.55 million in prize money. He also finished second at the 2013 Wimbledon after losing to Murray. Djokovic was the top-ranked player at the 2013 US Open, but he lost the match to Nadal.

Djokovic kicked off 2014 with another huge success after winning his second Wimbledon title. He defeated the seven-time champion, Federer, pocketing over $1.7 million in prize money. This impressive performance was Djokovic’s 7th Grand Slam title. That same year, Djokovic made it to the 2014 US Open finals but lost the match to Kei Nishikori of Japan.

More Success at the Australian Open

Djokovic career earnings were increasing at a very rapid rate. He started 2015 by winning the Australian Open Singles title after beating Murray. This increased his career earnings by a staggering $3.1 million. The win was also his eighth Grand Slam title and the fifth Australian Open Singles title.

In 2015, Djokovic defeated the nine-time champion, Nadal, in the French Open quarter-finals. However, he lost the final to Stan Wawrinka of Switzerland. Later, in July 2015, Djokovic defeated Federer at Wimbledon, winning his third singles title. This earned the Serb over $1.8 million in prize money.

Djokovic also went head-to-head with Federer at the 2015 US Open, where the Serb won the match. This increased Djokovic earnings by $3.3 million. Novak’s performance at the 2015 US Open was incredible, as it gave him the 10th major singles title.

Djokovic began the 2016 season with an incredible performance. He defeated Murray at the Australian Open, winning the title for the sixth time. He pocketed a cool A$3.4 million in prize money. That same year, he defeated Murray at the French Open, winning the title for the first time. He received over $2 million in prize money.

The 2017 Elbow Injury

2017 was one of the worst years in Novak Djokovic’s career. He started the season with disappointing results, including a loss at the Australian Open. This triggered the Serb to do things differently by bringing on board Andre Agassi as his new coach. His new coach led him to winning the Eastbourne International tournament.

However, Djokovic didn’t go beyond the 2017 Wimbledon quarter-finals. He announced that he was carrying an elbow injury and would not play in any competition for the rest of the 2017 season.

“After a year and a half of carrying an elbow injury I’ve made the decision not to play any competition for the rest of 2017,” Djokovic said in a video posted on his Facebook page.

“All the doctors I’ve consulted, and all the specialists I have visited, in Serbia and all over the world, have agreed that this injury requires rest,” Djokovic added in a statement.

The Wimbledon Comeback in 2018

Djokovic made a comeback in the summer of 2018 by winning his 13th Grand Slam title at Wimbledon. The Serb pocketed over $2.2 million after defeating Kevin Anderson of South Africa. That same year, Djokovic won the US Open title, bagging his 14th Grand Slam title of his career. This incredible win increased Djokovic net worth by $3.8 million.

Djokovic showed no signs of slowing down after his incredible performance at the Australian Open. In 2019, he went head to head with Nadal at the Australian Open, winning his 7th Australian Open Singles title. As a Singles champion, the Serb walked away with a staggering $4.1 million.

Later in the summer of 2019, Djokovic defeated Federer at Wimbledon, pocketing over $2.3 million in prize money. The 2019 US Open was disappointing for Djokovic as he retired in his fourth round due to a shoulder injury.

In 2020, Djokovic won the Australian Open against Domini Thiem, bagging his 8th Australian Open Singles title. This win increased his wealth by $2.8 million. When Tennis resumed in 2020 after COVID-19, Djokovic was disqualified from the 2020 US Open after reportedly hitting a line judge with a Tennis ball.

Djokovic kicked off the 2021 season by winning three majors. He won the Australian Open, the French Open, and Wimbledon. He was also the runner-up at the US Open. All this increased his net worth by more than $6 million.

Controversies

Although Djokovic’s Tennis career has been successful, it has also been marked by controversies. The most controversial moment was in 2022 when he refused to be vaccinated against COVID-19. As a result, he was deported from Melbourne a day before the 2022 Australian Open.

He was also barred from the United States, missing the 2022 US Open tournament. In 2020, Djokovic was disqualified at the 2020 US Open after accidentally hitting a line judge with a Tennis ball.

Djokovic, however, was allowed to participate at the 2022 French Open, but he lost the match to Nadal. He redeemed himself later at the Wimbledon 2022, where he won against Nick Krygios from Australia.

Awards and Accolades

Since becoming a professional Tennis player in 2022, Djokovic has won multiple titles, awards, and accolades, including:

• The Paris 2024 Olympics Men’s Singles Gold Medal after beating Carlos Alcaraz
• The 2008 Beijing Olympics Men’s Singles Bronze Medal
• He is a seven-time Wimbledon champion
• He is a ten-time Australian Open champion
• Djokovic is a four-time US Open champion
• He is a three-time French Open champion
• The Davis Cup champion in 2010
• He is an eight-time ITF world champion
• Was an eight-time ATP player of the year

Djokovic Endorsements

Novak Djokovic’s net worth is not limited to the Tennis court earnings. He has endorsement deals worth millions, including the following:

• Lacoste – Djokovic has been a global brand ambassador for the clothing brand Lacoste since 2017. The deal is reportedly worth $9.4 million annually.
• Asics – The Serbian player signed an endorsement deal in 2020 with Asics, a sportswear company based in Japan. The deal is worth $4 million annually.
• Head – Until 2023, Head was Djokovic’s racket sponsor in a partnership deal worth $7.5 million annually.
• Peugeot – The French car manufacturing company, Peugeot, has been sponsoring Djokovic since 2014-2022. The amount is undisclosed.
• Hublot – Hublot is a manufacturer of luxurious watches and has been sponsoring Djokovic since 2021.

Other renowned companies that have endorsed Novak Djokovic include Seiko, Kia Motors, Telekom Srbija, and Mercedes Benz.

Djokovic’s Philanthropy

In 2007, Djokovic, alongside his wife Jelena Djokovic, founded the Novak Djokovic Foundation. The foundation was established with one mission – to transform the world through investing in early childhood development. Since its inception, the foundation has invested over $15 million, helped 56,545 children, trained 2237 teachers, built 58 schools, and supported over 9,470 families.

What Else Does Djokovic Invest in?

While most of Djokovic wealth comes from his Tennis career earnings and endorsements, the Serb is a businessman with investments in several sectors. He has invested in real estate, startup companies, and hospitality.

Investments in Start-up Companies

In 2024, the seven-time Wimbledon winner launched Sila by Novak Djokovic, a company that works in collaboration with Waterdrop to offer sports-hydrating drinks. The company generates over $700 million annually in revenue.

Djokovic has also invested an undisclosed amount in CLMBR, a fitness equipment company based in Denver. The company reportedly generates over $5 million in revenue annually. The 2024 Olympics gold medalist has made a significant investment in the agri-tech company – OnePointOne Inc. The company has an estimated annual revenue of $15-$20 million.

In 2020, the Serbian Tennis player acquired an 80% stake in QuantBioRes, a Danish company developing the COVID-19 drug.

Djokovic’s Chain of Restaurants

Family Sport, which was started by Djokovic’s parents, owns a chain of restaurants in Belgrade. The 24-time Grand Slam champion owns Novak Restaurant, which has been operating since 2009. He also opened another restaurant called Eqvita in Monte in 2016. Currently, there is no public information on how much these restaurants are worth.

Real Estate

The ten-time Australian Open champion has a strong appetite for luxurious houses. He has a 13-bed roomed house in Marbella, which is estimated to cost over $10 million. The house has a cinema room, a spa, a gym, a Tennis court, and a swimming pool.

Djokovic also has another luxurious house in Miami Beach, which is estimated to cost over $5 million. The three-bedroom house is located on the 9th floor of the Sky Villa, giving the Serb amazing views of Miami Beach.

Another iconic house owned by the Tennis superstar is his Belgrade Penthouse. The three-bedroom house is 250 meters high and is estimated to cost over 500,000 euros. The Serb reportedly spends 15,000 euros to maintain the house every month. Other houses under his name include the two homes located at 565 Broome SoHo in New York.

Car Collection

As a brand ambassador of renowned car manufacturing companies, such as Peugeot and Mercedes Benz, Djokovic has invested a lot in luxurious cars. His car collection includes:

• Peugeot e-208 worth $40,000
• Bentley GT Coupe worth $235,000
• Mercedes Benz S500 worth $120,000
• Aston Martin DB9 Volante worth $180,000
• Bentley Continental GT worth $250,000

What Can We Learn From Djokovic’s Career?

Djokovic’s Tennis journey has not only been financially rewarding but also inspiring. His successful career teaches us that despite facing adversity, we can still achieve our goals. The Serb was affected by the Yugoslav wars in the 1990s, but that didn’t prevent him from becoming the number one Tennis player in the world.

The Serbian Tennis player also shows us the importance of hard work and patience. He started playing Tennis at the age of 4 and practiced for more than 10 years before becoming a pro in 2003, his dedication paying dividends.

The seven-time Wimbledon champion also shows us that we need to diversify our sources of income. Despite earning millions from his Tennis career and endorsements, Djokovic has invested a fortune in startup companies, a chain of restaurants, and real estate.

Last but not least, we learn the importance of helping the less fortunate, especially if we are doing well financially. Through his Novak Djokovic Foundation, the Serb has helped over 56,545 needy children in Serbia. He has invested over $15 million in the foundation, an amount that has been used to build classrooms and train teachers.

Novak Djokovic Net Worth – FAQs