The National Basketball Association is getting an enhancement to its Sportradar NBA League Pass.
With new betting-related functionality, Sportradar is hoping to take the League Pass to the next level.
Provided by emBet, Sportradar offers intelligent solutions for sports betting. Content such as points spread, over-unders and money lines will now be integrated into the NBA live stream platforms, further enhancing the in-play betting experience for people.
Users will be able to opt in to view and pick bets via their NBA League Pass. Players then will be directed to DraftKings or FanDuel, the official betting partners of the NBA, via an embedded link.
Sportradar NBA League Pass Statement
Senior vice president of Sportradar’s Audiovisual department, Patrick Mostboeck, believes emBET will provide a “more engaging and immersive” in-play betting experience for NBA fans.
He said: “Through our exclusive partnership with the NBA, we’re committed to developing next-generation, value-added products and services, like emBET, to drive fan and bettor engagement.”
Meanwhile, Scott Kaufman-Ross, executive vice president of Media and Gaming for the NBA, believes emBET’s integration aligns with the league’s vision to “create hyper-personalised and customised viewing experiences within NBA games.”
Kaufman-Ross added: “For NBA fans who want to wager on our games during live action, they can now elect to receive contextualised betting information directly on NBA League Pass.”
March Madness Prefect Time For Launch
This month sees the start of the NCAA’s Division I National Championship Tournament. Known as March Madness, the single-elimination competition runs from March 21 until April 8.
Not only will this determine the national men’s college basketball champions, it is also a month where basketball is under the spotlight.
With the NFL season over, attention turns sharply from the field to the court. Casual fans and seasoned sports bettors alike will be tuning in, so launching the Sportradar NBA League Pass now represents perfect timing.