LeoVegas, a partner with MGM Resorts, has acquire the online sports book and casino platforms from Tipico Group.
LeoVegas Agrees Deal With Tipico Group To Access US Online Gambling Features
The LeoVegas Group will now enter an agreement to purchase the US sportsbook and online casino technology platform from Tipico’s Group.
This decision is LeoVegas’ second major investment after purchasing the game developer, Push Gaming, in the latter stages of 2023.
It will allow LeoVegas to control the sportsbook features in a variety of markets and brands, but will not oversee the sites that are exclusive to BetMGM.
This transaction will cause Tipico to ease off its US operations before the purchase is completed and LeoVegas will utilize specific US-facing technology, management and trading teams from the Tipico Group.
MGM Resorts International Interactive President, Gary Fritz, spoke about the new agreement and labeled the decision as a significant milestone in MGM Resorts’ development.
He said (Via MGM Resorts International): “The acquisition of Tipico’s US platform marks a significant milestone in the strategic development of MGM Resorts’ global digital gaming business, allowing us to operate a proprietary sports betting platform.”
Additionally, the LeoVegas CEO, Gustaff Hagman, revealed that the move to control its own sportsbook technology will deliver the world’s greatest iGaming experience.
He said (LeoVegas): “By controlling our own sportsbook technology, we ensure that we will deliver the world’s greatest iGaming experience to customers across all our markets and brands.”
In March 2024, LeoVegas’ BetMGM site became the most popular free sports apps in the United Kingdom, over-taking bet365 and Sky Bet.
It also collaborated with Playtech, offering services in the Netherlands, the UK, Italy, Spain, Denmark, Sweden and Ontario online casino markets.
The deal between LeoVegas Group and Tipico Group will need to go through other key aspects before reaching its full completion but is expected to be finished in the coming weeks.