The Venetian Resort, Las Vegas (Nevada) has announced a multi-year naming rights partnership for the sports book on its casino floor.
The sportsbook is now named “Yahoo Sportsbook, powered by William Hill” and has reopened at the Venetian this week. The sportsbook has been completely revamped, with the partnership assuring sports bettors of “a modern and luxurious setting to enjoy a wide range of sporting events”.
The redesign is timed perfectly for the NFL season kickoff on Thursday, September 7. The biggest betting event in the U.S. will be on Sunday, February 11, 2024, at Allegiant Stadium in Las Vegas, so Nevada sports betting activity and a solid retail sportsbook could be very profitable by the end of the NFL season.
The release outlines the following features of the Venetian’s new-look sportsbook:
- A venue spanning more than 12,000 square feet
- A 46-million-pixel 1,770 square foot LED video wall that can display up to 40 independent sporting events at once
- An additional 30 TVs spread throughout the sportsbook
- Sofa and lounge chairs for 105
- Two Yahoo Fan Caves, providing 98-inch 4K guest-controlled displays, food and drink service, and seating for 8 or 12
- 97-foot, high resolution ticker displaying live odds and scores
The Chief Executive Officer of The Venetian Resort Las Vegas stated in a release: “We aimed to build the top spot on the Strip for watching sports. This redesign captures the laid-back vibe of enjoying a game with friends, featuring comfy sofas, lounge chairs, delicious game-day food, and easy betting powered by William Hill. With our partnership with Yahoo, we’re excited to offer even more surprises for our guests as we head into football season and beyond.”
“We are excited and privileged to launch the Yahoo Sportsbook in partnership with The Venetian Resort Las Vegas,” said Ryan Spoon, president of Yahoo Sports. “The Yahoo Sportsbook will offer sports fans a fabulous setting to enjoy games in a one-of-a-kind, branded environment. This partnership is another step in our ongoing commitment to engage and delight sports fans through our Yahoo Sports and Yahoo Fantasy platforms.”
Michael Grodsky, VP and Head of West Region Digital Operations at William Hill US stated: “We are thrilled to power this new sportsbook on The Strip. Our market-leading tech has provided a best-in-class retail sportsbook experience in Nevada for a long time, and we can’t wait to bring this high-powered partnership to life for more sports fans alongside our new William Hill mobile sports wagering app.”