Facebook video ads have caught my attention. Have they caught yours yet?
Attracting audiences to your organic and paid media is becoming harder and harder.
Utilizing video ads can give you the extra oomph you need to think conversation with your campaigns.
One of these four tools (recommended by Facebook itself) can help you create compelling video ads.
Why You Should Add Video To Your Facebook Strategy
According to Hubspot, social video is on the rise …
- 46% of marketers plan to add Facebook video to their content strategy in the next year.
- 45% of people watch more than an hour of Facebook or YouTube videos a week.
- 100 million hours of video are watched every day on Facebook.
Vidyard, a tool for creating and managing videos, put together this powerful infographic with 16 must-know video marketing stats:
Hopefully, these stats have convinced you as to why you should be using video for your Facebook ads.
Now let’s cover how you can do that.
Easily Create Facebook Video Ads With These Three Free Tools
1. Legend — Animate Text in Video Text
Platform: iTunes and Google Play
Price: Free
What it does: Legend allows you to give your copy motion by turning your text into animations. You can save your work as a video or a GIF.
How it works:
- Download the app
- Type your message (2-3 lines max)
- Add a picture
- Choose one of 18 animations
- Choose your coloring
- Watch the tutorial to use your creation in a Facebook video ad
2. Ripl — Social Media Marketing
Platform: iTunes and Google Play
Price: Free
What it does: Ripl helps you turn your photos into videos by offering hundreds of design options to create animated posts for Facebook, Instagram, and Twitter. It also goes the extra step by allowing you to measure your progress with engagements.
How it works:
- Download the app
- Add your photo(s)
- Add your text
- Choose your animation design
- Pick your font
- Add your logo
- Watch the tutorial to use your creation in a Facebook video ad
3. Boomerang from Instagram
Platform: iTunes and Google Play
Price: Free
What it does: Boomerang creates mini videos that loop back and forth.
How it works:
- Download the app
- Decide what to film
- Tap the shutter button to shoot your video
- Save
- Watch the tutorial to use your creation in a Facebook video ad
Create Facebook Video Ads With This Video Editor Tool (Paid)
1. Videoshop — Video Editor
Platform: iTunes and Google Play
Price: $1.99
What it does: Videoshop allows you to edit videos by mashing them together, adding filters or effects, or personalizing your videos.
How it works:
- Download the app
- Add your video
- Make your video squared (which is better for the Facebook newsfeed)
- Trim your video (if too long)
- Add your logo
- Add your copy
- Watch the tutorial to use your creation in Facebook video ads
Other Tips For Your Video Ads
Though the above tools make it crazy simple to create your video ads on Facebook, there are still a few things to consider.
- 9 out of 10 Facebook videos are played without sound (Digiday)
- Facebook found that adding captions to videos increases the watch time by 12%, on average
- Consider off-the-cuff videos: Live streaming videos on Facebook are viewed at much higher durations (3x) than non-live content
- Shorter is better! Nielsen discovered that 74% of a campaign’s ad recall happens within the first 10 seconds of a video
With over 100 million hours of video watched every day on Facebook, video ads are a tactic you should be looking to implement NOW.
Use these tips and tools to reach your audience and share your story.
Have you run any Facebook video ads yet? Let us know in the comments section below!