Our Mission
Business 2 Community prides itself on providing the most comprehensive, up-to-date, and actionable content on software reviews, buyer guides, and more. Nothing excites us more than helping small and medium business owners find the right software solution, tactic, or strategy for their company.
Our Editorial Principles
In every piece of content we create, we remain committed to providing real value to our audience. We never accept content from freelancers or third-party publications and do not accept sponsored commissions. All our content is produced in-house to ensure thorough, unbiased coverage of each topic.
1. We are Independent
Business 2 Community has been proudly independent since it started in 2011. We are not a front for any large, unnamed corporation to promote its products. When we choose a topic to write about, it’s because there’s a genuine need for it, and we present it directly and transparently.
We make money through advertising and affiliate links for products we recommend. At times, we may receive a commission if you choose to make a purchase through these links — however, this never affects our ratings or recommendations in any way. Our editorial staff is free from third-party control or influence.
We don’t play favorites. Our team makes all final decisions about recommending a product or service, and we won’t recommend something that we wouldn’t be excited to use or buy ourselves.
2. We are Objective
Independence from third-party interests is critical to our mission because it enables us to be objective. There’s no single product, company, or software that’s perfect, and we’re not afraid to acknowledge that. An imperfect company is a more realistic company, and we believe honesty ultimately builds more trust with our readers.
We strive to be fair and balanced in our reviews. Our sole motivation is to empower you to make the best decision for your business — even if that means the product we’re covering isn’t right for you.
3. We are Approachable
Business 2 Community is for everyone. Our audience ranges from CMOs who have been working in enterprises for 20 years, to the solo entrepreneur just getting started. We approach every piece of content with this broad audience in mind.
We pride ourselves on giving practical, useful advice — never generic or bland. Our experienced team knows what it takes for an online business to flourish. Where we believe it will help our readers, we include images or links to relevant third-party sites.
4. We are Accountable
Our goal is to be 100% accurate in everything we write, and we work diligently to meet that standard. When we get something wrong, we don’t shy away from it — you’ll find corrections and updates clearly noted throughout our content.
We also guide ourselves by our privacy policy and terms.
5. We are Dedicated
B2C exists to serve our community. Everything we do is driven by your needs. From software reviews to emerging marketing trends and the latest news, we’re here to provide actionable advice so you can make informed choices for your business.
We believe in covering each topic comprehensively, ensuring you get the added value and depth you need. Our content is fully produced in-house — we do not accept any sponsored or commissioned content. By maintaining strict editorial control, we can guarantee information that is both helpful and trustworthy.