A recent study carried out by Feefo has revealed that 28% of customers value product quality over customer service. And, while this doesn’t mean you should allow shoddy customer care and communication, it does pose the question: how good are your products?

Though just about everyone enjoys a good bargain, often we’re left with a sub-par quality product. In the world of online shopping, mostly if it is a first-time purchase from a company, customers rely on other reviews and descriptions to get a full idea of quality, reliability and trustworthiness.

Often, brands can be selling great products, but the accompanying descriptions don’t reflect this or their website has no customer reviews. With 41% of consumers heading straight to Amazon when thinking about buying something online, and 38% going directly to Amazon, these two giants have really set the bar for accessible product information.

Amazon is renowned for being packed full of customer reviews, some of which even have photos. Customers benefit from reading these reviews to get a complete idea of what to expect if they’re to buy the same product. Also, Amazon products have lengthy product descriptions too which are inclusive of all the details consumers want to know.

Shopping cart on the screen.

Here are six reasons why product quality matters in business:

  • Helps to build trust with your buyers – many companies fail at building trust because they don’t connect with customers when it comes to products
  • Brings about recommendations – people trust recommendations that come from friends and family members as well as online
  • Fewer customer complaints – if your products are of high-quality fewer people are going to complain or return goods
  • Aesthetics are essential – this is especially true for clothing as fabric choices matter for both practicality and fashion
  • Brings about higher ROI – there is a strong connection between the quality of products and profit in the long-term
  • Allows your company to grow – aspiring to provide customers with a top-quality product will enable your business to grow

Ensuring product quality across is of vital importance for your business and the consumer. By implementing a product quality management system and listening to customer feedback, you’ll be on the pathway to success in no time.