Ecoterra website

Corporate Environmental, Social and Governance (ESG) “greenwashing” remains as prevalent a concern as ever.

Greenwashing is a form of deceptive advertising/marketing used to persuade the public that an organization’s products, aims and policies are environmentally friendly, when in fact they may well not be.

Greenwashing is highly tempting for businesses if they can get away with it as they can potentially accrue the benefits of being perceived as an environmentally friendly firm, whilst incurring none (or less) of the costs associated with improving their ESG activities.

According to a report released by Google back in April, 59% of the top 1,476 top-level executives surveyed across 16 countries admitted to overstating or inaccurately representing their sustainability activities.

“Many believe greenwashing is accidental and underscores the need for accurate measurement, identifying a lack of tools as one of the biggest barriers to true progress,” the report read.

“Executives are eager for better systems to track their progress, with 87% of respondents looking to incorporate better measurement into their organizations to help make more accurate targets”.

But a lack of prioritization of ESG concerns is another major problem.

The Google report showed that ESG efforts have fallen from the top organizational priority in 2022 to the third in 2023.

“Many executives point to the macroeconomic environment and pressure from external parties to cut corners in their sustainability initiatives and prioritize optimizing client relationships and driving revenue,” the report said.

85% of executives said that customers are more likely to engage and do business with sustainable brands, but 78% said they are working to achieve sustainability goals on less money than before.

Web3 Offers a Better Alternative

While the traditional business world struggles to live up to pledges regarding ESG improvements, web3 is making strides in the right direction.

Thanks to the transparency of the blockchain (anyone can read the entire history of commerce that has taken place), greenwashing in the web3 setting is impossible.

But with so many options, it can be hard to know which projects are worth investing in.

Luckily, analysts at Business 2 Community have been putting in the legwork to pick some of the best environmentally friendly crypto start-ups.

In the past, Business 2 Community championed high-potential projects IMPT.io and C+Charge, both of which aimed to democratize the carbon credit market by bringing carbon credits on-chain.

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Both the IMPT.io and C+Charge presales are now over, but investors have another unique chance to get in early on another hugely promising crypto project presale.

Enter Ecoterra, a revolutionary new recycle-to-earn (R2E) crypto token that is building a first-of-its-kind web3 platform to facilitate and promote recycling by businesses and individuals.

Award-Winning Green Web3 Project Ecoterra Introduces Recycle-to-Earn (R2E)

Ecoterra is building an all-in-one $ECOTERRA-powered web3 ecosystem, designed to encourage recycling via its first-of-its-kind Recycle-to-Earn (R2E) system, facilitate trade in recycled materials and encourage individuals and businesses to offset their carbon footprint.

Users can utilize the platform to earn ecoterra’s native $ECOTERRA crypto token every time they recycle.

The platform features a carbon offset marketplace to make it easier for individuals and businesses to offset their carbon footprint.

Ecoterra also features a recycled materials marketplace to make it easier for businesses to purchase recycled goods using $ECOTERRA or other cryptocurrencies.

Meanwhile, thanks to the transparency of the blockchain, ecoterra allows individuals and businesses to track their environmentally friendly practices via an Impact Trackable Profile.

Observers predict this feature to be very popular amongst environmentally-conscious businesses, who can use Impact Trackable Profile to boost their brand image and bolster customer loyalty.

And ecoterra just won an award for its contribution to the sustainable crypto ecosystem at last week’s Istanbul Blockchain summit.

The green web3 start-up’s R2E app is supported in any country that uses Reverse Vending Machines (RVMs), meaning a huge potential market.

Time Running Out to Get Involved in Ecoterra Presale

To fund the development of its revolutionary green platform, Ecoterra is conducting a presale of its native $ECOTERRA token.

And the presale has been a huge success thus far, having already raked in a massive $4.2 million.

And investors are running out of time to secure $ECOTERRA tokens at the current price of $0.0085 as, when the presale hits $4.775 million, the price will go up 10% to $0.0925.

$ECOTERRA will then list across major exchanges for $0.01 later this year, meaning investors who get in now could be sat on paper gains of around 17%.

Nascent green web3 projects like ecoterra are expected to play an increasingly important role in global efforts to address climate change in the decades ahead as crypto’s broader adoption increases.

It’s no wonder then that popular crypto presale analysts like Jacob Crypto Bury are predicting big potential upside for the $ECOTERRA token.

According to analysts at Business 2 Community, Ecoterra could be one of the next cryptocurrencies to explode.

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