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Crisis Management

How to Do Crisis Communications Right – The Virgin Galactic Case Study

Richard Branson is traditionally thought of for his flamboyant marketing stunts for his various businesses. Dressing as a woman, skydiving,…

Alan Draper
November 7, 2014
Crisis Management

Recovering From a Data Breach is Like Recovering From a Skunk Attack. No Matter Where or When You Go in the House the Stink Still Clings.

Rumination #11 – When a data breach occurs, communicate with your customers early and often Recovering from a data breach…

Connor Brooke
November 7, 2014
Crisis Management

Twitter Fail: When Being Trendy is Dangerous for Your Brand

I love watching trending topics on Twitter. I find “in the moment” dialogue of world events fascinating. Though I am…

Alan Draper
September 17, 2014
Crisis Management

Malaysia Airlines, MH370 and Social Media Crisis Communications

It has been more than two months since Malaysia Airlines (MAS) flight MH370 vanished. With the aircraft still unaccounted for…

James Spillane
May 26, 2014
Crisis Management

Reputations, Trolls, and the Internet

Destroying someone’s reputation used to be a full-time job. Without the Internet, it would take months, even years, to destroy…

Connor Brooke
April 25, 2014
Crisis Management

12 Lessons From Buffett, Sprinklr And The US Airways Mistweet

Last week, the social media world had a field day. In case you missed it, here’s a quick recap of…

Jay Leonard
April 21, 2014
Crisis Management

Determining the Best Approach to Handle a Scandal

Well, it finally happened. Your client’s CEO was finally caught with his pants down, much to the horror of his…

Alan Draper
March 22, 2014
Crisis Management

4 Tips for Managing Your Business’ Online Reputation

It's essential that you know what is being said online about your business and that you are diligent to protect…

Alan Draper
February 24, 2014
Crisis Management

Online Reputation Management in the Financial Services Sector

Public perception and trust in the financial industry has been hit hard in recent years. Consumer belief that banks and…

Jay Leonard
February 19, 2014
Crisis Management

When Fans Attack: How to Respond to Negative Feedback

Steps To Take to Create Effective Social Media Communication Many brands and businesses are using social media to advertise and…

Jay Leonard
January 28, 2014
Crisis Management

Social Media Crisis Communication: Lessons From Target’s Data Breach

Using Social Media in Effective Crisis Communication In today's digital world, even the best-prepared companies can face data leaks or…

Jay Leonard
January 3, 2014
Crisis Management

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