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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

Six Surprising B2B Content Marketing Ideas

One of the biggest challenges B2B marketers have is coming up with new content. Boring white papers and boastful case…

James Spillane
October 5, 2011
Content Marketing

Content Marketers Reveal Their Toughest Challenges

As we get ready for Content Marketing World in a few weeks, we asked a few of our speakers to…

Connor Brooke
August 27, 2011
Content Marketing

6 Simple Steps to Define Your Audience for Content Marketing

    Getting your content marketing strategy started means you need to clearly define your audience. Simply put, your content…

James Spillane
August 2, 2011
Content Marketing

6 Things to Know About Using QR Codes in Content Marketing

In 2010, we started to talk about QR codes … a little. This year, QR codes are on the rise,…

Connor Brooke
July 31, 2011
Content Marketing

Planned Obsolescence: The Key to Content Marketing

Last September, MarketingProfs and Junta42 teamed up to produce a report on the state of content marketing. Their research concluded…

Jay Leonard
July 3, 2011
Content Marketing

Landing Page Basics: Making Your Content Marketing Convert

One of the easiest yet most often overlooked marketing tactics is the call to action. I recently gave you ideas…

Jay Leonard
May 24, 2011
Content Marketing

7 Ways Content Marketing Can Reduce Costs

    Before jumping onto the bandwagon that content marketing is just another cost, understand that Americans spend over 10…

James Spillane
April 29, 2011
Content Marketing

Content Curation Grows Up, Original Content Still Key

I first heard the term content curation in this post by Rohit Bhargava back in 2009. Rohit positioned that, as…

Alan Draper
March 31, 2011
Content Marketing

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