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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

B2B Content Marketing as Trojan Horse

I sat in on the Content Marketing for Real Marketers webinar, with Joe Chernov and Rebecca Lieb, hosted by #CMI…

Jay Leonard
January 19, 2012
Content Marketing

Content Marketing + Social Media = Success in 2012 (and Beyond)

In a previous article I wrote for Business 2 Community, I predicted that in 2012, content marketing + social media…

Jay Leonard
January 18, 2012
Content Marketing

How Betty Crocker is Baking Content Marketing Success

Betty Crocker found a great recipe for content marketing success. (I know, that pun was hard to swallow.) When food…

Connor Brooke
January 16, 2012
Content Marketing

How To Create An Infographic – With No Discernible Talent Whatsoever

I’ve spent weeks testing various tools and trying to figure out an easy way for non-Designers to create Infographics. My…

James Spillane
January 12, 2012
Content Marketing

10 Reasons Why You Need Content Marketing?

Writing is a Journey; Keep on Giving Good Contents and Great Results will Come in No Time Content marketing, in…

Alan Draper
January 12, 2012
Content Marketing

12 SEO Content Commandments For 2012 (Part I)

Happy New Year, my dear readers! In 2012, I’ll be covering for you (among other things) the subject of content…

Alan Draper
January 8, 2012
Content Marketing

Top 15 Content Marketing Predictions for 2012

I was thrilled with how our 2012 content marketing and social media predictions piece came out this year (full predictions…

Connor Brooke
December 29, 2011
Content Marketing

What Incentives to Use to Attract Newsletter Subscribers

Newsletters are valuable to any web site owner to the extent that he or she will go an extra mile…

James Spillane
December 7, 2011
Content Marketing

Video Marketing: 10 Tips for Shooting a Promotional Video

As social media provides the opportunity for more people to share more information on a constantly growing number of topics,…

Connor Brooke
November 15, 2011
Content Marketing

4 Quick-Catch Content Rules

By the time you read this sentence you will have quickly decided if there’s enough here to keep your attention.…

Connor Brooke
November 10, 2011
Content Marketing

Content Marketing & Successful Salesletters: Their Little-Known Similarity

Content marketing is very popular nowadays and it should be. I believe it’s one of the most powerful ways to…

Connor Brooke
October 13, 2011
Content Marketing

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