In doing some research for a retail-oriented content marketing workshop, I learned one thing: retail content marketing case studies and…
Content Marketing
Content Marketing
Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.
In the last five years, marketing has made a tremendous shift. We now recognize the importance in understanding the social…
Content Marketing
In college, I spent three years of my life sitting in a long, octagon-shaped room reading college students’ papers aloud.…
Content Marketing
Did you know that every month over a million people search on Google to learn what a press release is?…
Content Marketing
Sure, your content is excellent. It is unbiased, educates and provides valuable advice and perspectives. But is that how your…
Content Marketing
Having spent the first handful of my post-collegiate years as a high school English teacher, I’m constantly finding parallels between…
Content Marketing
The whole world is talking about Tupac’s performance at Coachella 2012, which took place a couple of nights ago. Pop…
Content Marketing
Content marketing and social media are a match made in heaven. Theirs is a symbiotic relationship – while each one…
Content Marketing
In my line of work, good grammar, punctuation and spelling are all essential. Such is my dedication to these three…
Content Marketing
In my article titled, 10 Tips for Split Testing Email Campaigns, I touched upon "Calls-to-Action (CTAs)." In email marketing, as…
Content Marketing