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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

Hunting Hippos: Winning Approval from the C-Level for Content Marketing

Incredibly thick skinned, almost impossible to move, yet extremely dangerous when throwing its weight about, the hippo is a difficult…

Jay Leonard
September 9, 2012
Content Marketing

7 Non-Business Content Ideas for Generating Engagement

Once someone creates a Facebook page for their business, or a business account on some other social network, something interesting…

Jay Leonard
September 8, 2012
Content Marketing

Building Trust and Traffic: How to Create Useful Core Content That Your Customers Will Love

Take a good look at your blog, especially if it’s a business blog. What are you writing about the most?…

Connor Brooke
September 8, 2012
Content Marketing

What is Content Merchandising Anyway?

With today’s increasing awareness that “if you’re not content marketing, you’re not marketing” any conscientious marketer or business is carefully…

Jay Leonard
September 7, 2012
Content Marketing

10 Insightful Tweets Coming from Day 2 of Content Marketing World 2012

If you were unable to attend the conference for Content Marketing World 2012 this week you missed out on quite…

Jay Leonard
September 7, 2012
Content Marketing

Gary Vaynerchuk: “If Content is King, than Context is God”

It's Not All About Content If content is king, than context is god. - Gary Vaynerchuk Turns out, Bill Gates…

Jay Leonard
September 4, 2012
Content Marketing

The Anatomy of a Solid Content Marketing Strategy

Content has continuously been a main factor in ranking authoritative websites, but recently content marketing has gained the attention it…

Alan Draper
September 3, 2012
Content Marketing

5 Key Notes from the 5 Key Notes at Inbound 2012

Energy, motivation and a true unjaded perspective on marketing and business. That sums up the vibe at Hubspot's recent conference…

James Spillane
September 3, 2012
Content Marketing

7 Pros and Cons of Content Marketing

Many marketers hail the benefits of content marketing, but is it as glamorous at those who have found success proclaim?…

Jay Leonard
August 30, 2012
Content Marketing

The Case for Inbound Marketing: What’s in it for You?

Hubspot’s Brian Halligan coined the term “inbound marketing” to distinguish marketing activities that focus on the consumer experience from traditional…

James Spillane
August 22, 2012
Content Marketing

How to Generate Business through Content Marketing

We live in a customer centric time powered through social media and the rules of marketing and PR has dramatically…

Connor Brooke
August 22, 2012
Content Marketing

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