If you’ve never read Oscar Wilde’s The Importance of Being Earnest, I guarantee you that you’ll find it more amusing…
Content Marketing
Content Marketing
Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.
As more of the world gets online, the potential audience for your content grows. More brands are reaching out to…
Content Marketing
Content marketing is the leading marketing strategy today—and rightfully so. Due to adjustments from Google and the emergence of the…
Content Marketing
Like many other forms of marketing, adjectives like mundane, normal, casual and simple will not get a brand noticed. The…
Content Marketing
Sun Tzu’s The Art of War is a classic made before the collapse of the Chinese dynasty. It is well-known…
Content Marketing
WHAT IS IT? You may not have heard of the actual term ‘evergreen content’ but you’ll definitely be familiar with…
Content Marketing
In a March 2012 poll of more than 400 US marketers and agencies content curation services provider Curata found that…
Content Marketing
Last week, I wrote a blog post on why the RNC’s promoted tweet, #AreYouBetterOff, backfired. I was surprised to see…
Content Marketing
In a recent report by the Altimeter Group, “The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned…
Content Marketing
Lately it seems like content marketing is the new SEO. It’s become a bit of a buzzword. But when you…
Content Marketing