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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

Your Content and Social Media: What You Need to Know

Content and social media seem like the ultimate pair -- you create content, social media helps you amplify it. Engagement…

Wendy Marx
November 17, 2020
Content Marketing

8 Steps to an Effective Content Strategy

With so much content being published daily, you need to take a strategic approach when it comes to creating content…

Debra Murphy
November 10, 2020
Content Marketing

COVID-19 Marketing Campaigns: The Good, the Bad, and the Unfortunate

Brands felt compelled to respond to the pandemic. But not all of them got it right. When future generations look…

Pete Winter
November 10, 2020
Content Marketing

Checklist: 10 Things to Do to Prep for Content Marketing in 2021

Every year brings something new in content marketing, and 2020 brought a lot. As our industry navigated an unprecedented global…

Katy French
November 9, 2020
Content Marketing

3 Content Marketing Tips from Top Tech Companies

According to a LinkedIn report, 78 percent of IT consumers require more information about a product or service before they…

Judy Caroll
October 29, 2020
Content Marketing

How to Create Consistent Content Like Cardi B

The Gist: Cardi B's fast pivot and rise from reality TV celebrity to pop chart topper was caused by strategic…

Brittany Berger
October 22, 2020
Content Marketing

What Are Buyer Personas and How Can They Boost Your Content Marketing Strategy?

Quality is an important component of content marketing. Creating targeted content that is valuable to your customers is an essential…

Emily Burks
October 22, 2020
Content Marketing

Content Marketing: Build a Strategy That Explodes Your ROI

Content marketing might be the most hard-working of all digital marketing strategies, yet it often gets overlooked as busy businesses…

Angela Hausman, PhD
October 16, 2020
Content Marketing

How COVID-19 Will Affect Content Marketing for the Next 18-24 Months

COVID-19 has had a profound, disruptive effect on nearly every company in the United States over the last couple of…

Michael Marchese
October 15, 2020
Content Marketing

How to Use Social Media Data to Boost Content Marketing Strategy

There are a few moments in the day that turn an ordinary moment into something special. One is when we…

Sam O'Brien
October 9, 2020
Content Marketing

7 Content KPIs You Really Should Be Tracking

Marketers are drowning in data. Pageviews, Facebook likes, time on site… the list of metrics is never-ending. While a wealth…

Joel Goobich
October 7, 2020
Content Marketing

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