There’s no shortage of content online. 4.6 billion pieces of content are produced daily, each competing for your consumer’s limited…
Content Marketing
Content Marketing
Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.
What is content creation? Content creation is the process of generating ideas for topics that appeal to your audience. It…
Content Marketing
Some marketers will tell you the B2B customer journey is dead. On the one hand, with so many channels the…
Content Marketing
I often talk about the benefits of high quality content over a high quantity of content. But what we don’t…
Content Marketing
The Gist: Bruno Mars took an old, low-performing, under-appreciated song, added Cardi B and a 90’s-themed music video, and turned…
Content Marketing
B2B content marketing is all about providing useful knowledge to buyers as they search for solutions – ideally teaching them…
Content Marketing
Every blogger wants their blog to rank in the top position in Google search results since users commonly select results…
Content Marketing
Only 35% of businesses claim to see appreciable return from their content marketing efforts, according to reports. And all this…
Content Marketing
The digital marketing game has advanced a lot. And unlike a decade ago, today, there are several ways of promoting…
Content Marketing
When it comes to creating your social media content strategy, it’s good to have a strong understanding of what you…
Content Marketing