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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

How Good Content Can Reduce Customer Support Costs

Customer support is paramount to keeping your organization’s lights on. The crossroads of customer support and cost reduction can be…

Tim Ludwig
May 7, 2021
Content Marketing

How to Write SEO-Friendly Content for More Visibility

With the vast amount of content being published daily, your content needs to be strategically written to help your business…

Debra Murphy
May 6, 2021
Content Marketing

Topic Clusters: What They Are and Why Content Marketers Need Them

The rules of search engine optimization (SEO) are forever changing. Gone are the days when you could climb to the…

Angela Hausman, PhD
May 4, 2021
Content Marketing

B2B Buyer Behavior: 5 Must-Know Things About B2B Audience

The number of articles that exist about B2B content marketing strategy on the Internet is impressive, even if the pieces…

Ali Faagba
May 2, 2021
Content Marketing

B2B Content Marketing Strategies for Organic Search

Business-to-business (B2B) content marketing is often seen as boring compared to business-to-consumer (B2C) marketing. However, as SEMrush points out, “content…

Pam Aungst
May 2, 2021
Content Marketing

How to Build a Business Case For a Full-Time RFP Content Manager

Like trying to navigate the Suez Canal in high winds and poor visibility, you can manage a proposal program without…

Monica Patterson
April 27, 2021
Content Marketing

Creating an Excellent Content Marketing Strategy: 9 Focus Areas

Creating an excellent content marketing strategy should focus on your company goals then develop a plan to help you achieve…

Angela Hausman, PhD
April 27, 2021
Content Marketing

Gated Content For B2B Marketing

B2B marketing is tough! As you know, there are countless ways to market your products and solutions and you’ve probably…

Dale Keipert
April 24, 2021
Content Marketing

3 Reasons Employee Experience Is Important For Your Content

Good employee experience produces good customer experience. Your content connects the two. Companies, within all industries, are finally realizing the…

Vivek Nanda
April 22, 2021
Content Marketing

Why You Need to Create an Effective Content Marketing Strategy

Back in 1996, when the internet was still new, Bill Gates wrote a now-famous essay titled, “Content is King.” In…

Mike Rosenberg
April 20, 2021
Content Marketing

How to Integrate Customer Reviews In Your Content Marketing Strategy

94% of respondents from a recent survey said that positive reviews made them more likely to use a business, while…

Joanne Camarce
April 19, 2021
Content Marketing

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